2. What is one
S A document that outlines you business
S Goals
S Selling what?
S Why are you selling?
S How are you selling
S Business Roadmap
S Where are you going
S How are you getting there
3. What’s in one?
S Everyone is different
S Four Categories
S Description of business
S Marketing
S Finances
S Management
9. Market/Customer Analysis
S Who buys it?
S What are the demographics?
S How can you market to them?
S Why are they the ones to buy it?
10. Marketing and Sales Plan
S How will you market your product
S 4 Ps of marketing
S How will you position it
11. Operations and Growth
Strategy
S How will you grow your business?
S Expand to new markets?
S How are you going manage your
company
12. Management Team and
Staffing Plan
S Who is on their team
S Why are they good?
S Experience
S Work method
S Knowledge of field
S Who are you hiring and to do what?
13. Financial Summary
S Cash Flow
S Where money goes in and out
S Income Statement
S Where are you making money from
S Balance Sheet
S Assets, liabilities, Owners Equity
14. The Offering
S What are you looking for?
S Money?
S What type
S Angel
S Investment
S Bank loan