14. 2012
Step 1: Define your
objectives.
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15. 2012
Business Objectives
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16. 2012
Business Objectives
eg. Drive £1,000,000 in
sales
eg. Increase market share
by 25%
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17. 2012
Business Objectives How to achieve this:
eg. Drive £1,000,000 in
sales
eg. Increase market share
by 25%
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18. 2012
Business Objectives How to achieve this:
eg. Grow brand awareness
eg. Drive £1,000,000 in
sales eg. Build brand reputation
eg. Get closer to existing customers
eg. Increase market share
eg. Become recognised as thought leader
by 25%
eg. Attract and retain the best staff
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19. 2012
Business Objectives How to achieve this:
eg. Grow brand awareness
eg. Drive £1,000,000 in
sales eg. Build brand reputation
eg. Get closer to existing customers
eg. Increase market share
eg. Become recognised as thought leader
by 25%
eg. Attract and retain the best staff
KPIs
Copyright DEER Digital Ltd. 2012
20. 2012
Business Objectives How to achieve this:
eg. Grow brand awareness
eg. Drive £1,000,000 in
sales eg. Build brand reputation
eg. Get closer to existing customers
eg. Increase market share
eg. Become recognised as thought leader
by 25%
eg. Attract and retain the best staff
eg. Sales value
KPIs
eg. No. of customers
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21. 2012
Business Objectives How to achieve this:
eg. Grow brand awareness
eg. Drive £1,000,000 in
sales eg. Build brand reputation
eg. Get closer to existing customers
eg. Increase market share
eg. Become recognised as thought leader
by 25%
eg. Attract and retain the best staff
eg. Website referral traffic
eg. Sales value eg. Search engine page rankings
KPIs
eg. Engagement data
eg. No. of customers
eg. Audience size
eg. Competitor analysis
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22. 2012
⇾ Increase social website referral traffic by 25% in 3 months
⇾ Improve search engine page rankings against keywords/phrases within
6 months
⇾ Increase social clicks by 15% in 2 months
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23. 2012
Step 2: Pick your channels.
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24. 2012
Social
Media
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25. 2012
Social
Media
Social
Networks
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26. 2012
Social
Media
Social
Networks
Discuss
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27. 2012
Social
Media
Social
Networks
Blog
Discuss
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28. 2012
Social
Media
Social
Networks
Blog
Discuss Micro-blog
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29. 2012
Social
Media
Social
Share
Networks
Blog
Discuss Micro-blog
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30. 2012
Step 3: Devise a content
strategy.
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31. 2012
1. Content audit
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32. 2012
1. Content audit
2. Map your processes
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33. 2012
1. Content audit
2. Map your processes
3. Develop an editorial
calendar
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34. 2012
B2C love...
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35. 2012
OT OS
PRO DUCT PH
COMPET
ITIONS
GAMES
B2C love...
PRODUC
T VIDEO
S
CUSTOMER
GENER ATED
CONTENT
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36. 2012
OT OS
PRO DUCT PH
COMPET
ITIONS
GAMES
B2C love... B2B love...
PRODUC
T VIDEO
S
CUSTOMER
GENER ATED
CONTENT
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37. 2012
WEBINA
RS
OT OS
PRO DUCT PH
A PERS
WH ITE P
COMPET
ITIONS
ROI CALCU
LATORS
GAMES
B2C love... B2B love... R EPORT
S
PRODUC PRICING SHEETS
T VIDEO
S
T
DUC ONS
PRO ARIS
CUSTOMER
C OMP
GENER ATED
CONTENT eBOOKS/GUIDES
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38. 2012
WEBINA
RS
OT OS
PRO DUCT PH
A PERS
BLOG POSTS WH ITE P
COMPET
ITIONS
INFOGR APHICS
ROI CALCU
LATORS
GAMES
B2C love... B2B love...
CUR ATED LIST
S
R EPORT
S
CASE STU
PRODUC DIES PRICING SHEETS
T VIDEO
S
MO V IDEOS T
DE DUC ONS
PRO ARIS
CUSTOMER
C OMP
GENER ATED
CONTENT eBOOKS/GUIDES
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39. 2012
High frequency Medium Frequency Low Frequency
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40. 2012
High frequency Medium Frequency Low Frequency
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41. 2012
High frequency Medium Frequency Low Frequency
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42. 2012
High frequency Medium Frequency Low Frequency
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43. 2012
Frequency?
Channel?
Responsibility?
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71. 2012
Free tools to help manage
posting across platforms.
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72. 2012
TweetDeck Hootsuite
One-stop sharing shop. Organises your social networks
Manage each individual post with avatars, letting you easily
and choose the websites to select the sites you want to
update or schedule automated post on. It’s easy to manage
future posts via this real-time multiple Twitter and Facebook
browser. Tweetdeck accounts from a visually
automatically loads all of your appealing dashboard that you
social networking accounts, can also sync with their mobile
shortens links and provides app for easy transitioning from
drag-and-drop media sharing. desktop to mobile.
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73. 2012
Tools to manage content.
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74. 2012
Plan tweets
in advance
with
Bufferapp
✓ Share to Twitter, Facebook, ✓ Shortens and tracks links ✓ Flexible scheduling
LinkedIn
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75. 2012
Find fresh content through Google Reader
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76. 2012
Subscribe to your
favourite websites
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77. 2012
Subscribe to your
favourite websites
Search for feeds by keyword
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78. 2012
Subscribe to your
favourite websites
Search for feeds by keyword
Subscribe to users on: Blogger,
del.icio.us, Flickr, LiveJournal, MySpace,
Windows Live Space, Wordpress
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79. 2012
Subscribe to your
favourite websites
Search for feeds by keyword
Subscribe to users on: Blogger,
del.icio.us, Flickr, LiveJournal, MySpace,
Windows Live Space, Wordpress
Find new blogs,
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80. 2012
Find fresh content with Google Alerts
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81. 2012
BE
SOCIAL!
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