2. Introduction
Limited Local Market
Demand from World Wide Young Generation
Traditional Business Pattern become
unprofitable

3. New Ideas
Boundless Online Bangumi Channel
Multilingual Idol Group
Pop All star

4. Primary Power: Animation

5. Traditional Model
TV
Producing DVD/BD
Channel

6. Pirate Version
Fan-Subtitled Animations shared by P2P (within
half day after broadcast)
Online Scanned Mangas

7. Spec. of Pirates
Supported by High Speed Internet
Satisfy Users with convenient digital form and
high speed
User interaction Platform

8. Break into Online Channel
NICONICO
YOUTUBE
TUDOU
Online Manga Reading

9. NICONICO is taking
Action! – in 9 Languages

10. Contents Provider
Innovates
Free Internet Fans Products Interactive
Contents (Potential • Peripheral products Products
• Animation Consumer) • Live Show • Regular Fans
• Manga • Membership • Brand Meeting
• Music • Fan Club Representation • Membership
• Interactive • Joint
SNS Contents
Making

11. Multilingual Idol Group

12. Animation vs. Idol Group

13. Korean Pop
Language Capability: English/
Japanese/Chinese/Korean

14. Oricon Ranking
Last Month
the first time the two Oricon ranking were both
occupied by Korean idols
Single Album
2011.10.02 CD single 2011.09.26-2011.10.02
rank 1 Bo Peep Bo Peep CD Album rank 1 TONE
by T-ARA by 東方神起

15. J-POP
Johnny’s AKB
Boys

16. Idol Business
Make more Money
Invade Oversea Market

17. POP ALL STAR

18. Domestic Promotion Tactic
Otaku side
Otaku do not interfere with society
Ordinary people side
Negative feeling toward Otaku people

19. Pop All Star
Super Cute Otaku Team
National competition

20. Pop Power Out Ride

21. Team Policy
Bring forward Pop Power to another society
Bring forward Otaku to meet another society

22. Conclusion
Look out to Worldwide Market
Pop Power Planet linkage
Brand New Shine Otaku