Social Media Best Practice for Dietitians
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The document provides tips and strategies for using social media in a healthcare setting. It discusses Mayo Clinic's philosophy of using social media to help patients access information and connect with providers. It also emphasizes that social media is now an essential part of reaching patients and must be prioritized as such. The document provides advice on setting goals, developing networks, engaging audiences, identifying influencers, gathering data and other best practices for using social media.
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Social Media Best Practice for Dietitians
- 3. The water cooler hasn’t vanished; it’s simply become virtual
- 5. Marie Ennis O’Connor Social Media Consultant @JBBC Hello! My Name Is
- 7. Seth Godin ’Good enough’ stopped being good enough a long time ago. So why not be great?
- 8. Social Media the process of people using online tools and platforms to share content and information through conversation and communication
- 10. Fall in love with social media
- 12. Social media will not work if you don’t put the work in
- 13. How Social Media Empowers Patients
- 14. Mayo Clinic’s Philosophy of Social Media “Mayo Clinic believes individuals have the right and responsibility to advocate for their own health, and that it is our responsibility to help them use social media tools to get the best information, connect with providers and with each other, and inspire healthy choices.”
- 15. “This isn’t an addition to your job. This is part of your job. This is where our patients are these days and this is where we need to reach them.”
- 20. The Solution To Pollution Is Dilution
- 22. Spot The Fake News!
- 23. …but then what about this?
- 30. Start Here
- 33. Set SMART Goals
- 42. Altmetrics
- 46. Develop Your Personal Learning Network (PLN)
- 47. Follow Journals on Twitter
- 53. Google Yourself
- 56. Be Human
- 57. Be Human
- 58. Acknowledge and Thank your Followers
- 59. Follow The Rule of Thirds
- 60. Digital Professional Reputation = EMR Establish Monitor Respond Join Post Network Listen Calm Polite Empathic
- 61. Set Up Google Alerts
- 64. Digital Professional Reputation = EMR Establish Monitor Respond Join Post Network Listen Calm Polite Empathic
- 79. Go Big Go Bold Go Bright
- 86. • Social Oomph • Tweetdeck • Hootsuite • Buffer
- 93. Geography • National • Regional • Local • Urban • Rural Socio- Demography • Age • Sex • Income • Occupation • Education Psychography • Lifestyle • Attitudes • Preferences • Interests Behavioural • Relevant behaviour • Duration of behaviour • Readiness to change
- 94. Normally an organisation has too many segments it would like to reach. Targeting is about choosing which ones to prioritise. Segmenting and prioritising audiences improves reach, enhances relevance and helps put your resources to the best possible use.
- 95. Influencers Are Message Catalysts! They are people, sometimes celebrities or influential figures in your sector, sometimes ordinary citizens who are passionate about what you do and have a lot of connections on social networks, with the power to amplify your message.
- 96. Once you’ve identified your audience map this information to social media behaviour
- 97. • Surveys (Survey Monkey) • Polls (PollDaddy; Facebook; Twitter) • Publically available reports
- 99. Doctors Nurses Health Care Professionals Supporters Volunteers Donors Activists Bloggers Celebrity supporters Celebrity activists
- 108. CLICK HERE to subscribe to Healthcare Social Media Tips delivered direct to your inbox!