1. Universal Search: Relevance In Real-Time
Presented by:
Kent Schnepp - Chief Strategy Officer
EngineWorks, Inc.
www.engineworks.com

2. What is Real-Time Search?
“Our real-time search enables you to discover breaking
news the moment it's happening, even if it's not the
popular news of the day, and even if you didn't know
about it beforehand.”
- Amit Singhal, Google Fellow

3. What is Real-Time Search?

4. What is Real-Time Search?

5. What is Real-Time Search?

6. What is Real-Time Search?

7. Why Was RTS Developed?

8. Why Was RTS Developed?

9. Why Was RTS Developed?

10. Why Was RTS Developed?

11. Why Was RTS Developed?

12. QDF = Query Deserves Freshness
QDF = Query Deserves Freshness

13. QDF = Query Deserves Freshness
QDF = Query Deserves Freshness

14. How Can QDF Be Leveraged?
• Product Launches, New Brands
• Web Content Optimization
• Press Releases
• Blogging
• Paid Search

15. Real-Time Search Optimization

16. SEO + SMM = Real-Time Optimization

17. Search Engine Optimization
• Research What Keywords Trigger RTS
• Build Authority
• Optimize your Press Releases
• Optimize Your Profiles

18. Social Media Authority
• Become An Influencer
• Use Trending Keywords & Hashtags
• Tweet Regularly
• Generate Engaging Content
• Get Retweeted
• Retweet Messages From Others
• Get Included On Others’ Twitter Lists

19. Resources
The Official Google Blog
http://googleblog.blogspot.com/2009/12/relevance-meets-real-time-web.html
Search Engine Land
http://searchengineland.com/google-launches-real-time-search-31355
Search Engine Watch
http://searchenginewatch.com/3636421

20. Thank You!
Presented by:
Kent Schnepp - Chief Strategy Officer
EngineWorks, Inc.
www.engineworks.com
Twitter: kschnepp
LinkedIn: linkedin.com/in/kentschnepp