1. Engex Lab
Engineering Innovations
Laboratory
Engex®
Group

2. Presentation Plan
About the “Engex Lab”
laboratory
Engex Lab IEMS®
Marketing strategy

3. Engex Lab’s values and mission
Values
• People’s comfort and safety
• Rational use of resources
• Sustainable growth
Mission
• Development and commercialization of innovative
engineering technologies facilitating the rise in
people’s life quality and ensuring environmental
preservation for future generations.

4. Lines of Research and Development
Creation of software and hardware systems
regulating energy consumption of buildings
Monitoring and control over the quality of climate
inside the building
Development of new technologies aimed at
utilization of heat and electricity energy
produced by people in their day-to-day activities

5. Team
Dmitriy Bocharov
• CEO, co-owner and board member of Engex Lab
• Co-owner of a number of companies in the sphere of IT and Advertising in
electronic media
• Member of the “Chastny kapital” National Network of Business Angels
• MEPHI graduate (Moscow Engineering and Physics Institute)
• PhD
• MBA (Lomonosov Moscow State University)
Aleksandr Nikiforov
• Co-owner and board member Engex Lab
• Managing partner and co-owner of the “Engex” Engineering Bureau (ООО
“КИМ-Ш”)
• Member of International Advertising Association IAA
• Graduate of Moscow State University of Railway Engineering
• MBA (Lomonosov Moscow State University)
• Student of Skolkovo Open University

6. Team
Alexander Lunev
• R&D director, System Architect, board member of Engex Lab
• Graduate of Taganrog State University of Radio Engineering (speciality
'Computers, Complexes, Systems and Networks')
• Worked as Lead Electronics Engineer and Lead Software Engineer in number of
leading companies
Evan Cooper Polley
• 25 years international experience in operations, finance and investments with
companies of all sizes
• Expert in strategic development - alliances, financing, mergers, acquisitions,
make/buy, divestitures
• Very rapid development of new customers, markets and products
• Responsible for the start-up of several successful businesses
• Wide and senior network of clients, customers and associates
• Aerospace/defense, information systems, microelectronics, energy/power systems
and communications

7. Engex Lab’s product -
Engex Lab IEMS ®

8. Clients
Expense bearers
• Tenants
• Owners
• Trust Companies
Business Property
• Office space
• Trade Centers
• Multifunctional complexes

9. Customer Motivation
A and B Class C Class
Other Prestige
Reliability Prestige
8% 5% Comfort
11% 25%
Saving 20%
Saving
17% 54% Safety
21% 10%
Comfort 10%
Safety Reliability

10. Industry KSF
Substantial saving
of energy
Low or zero Simplicity of
cost of implementation
installation

11. Main BMS market players
• IBM
• Johnson Controls
• Schneider Electric
• Siemens
• Honeywell

12. Engex Lab IEMS® Innovations
• Analysis of energy consumption dependence on
the behavior of people inside the building
• Development and implementation of self-learning
mathematical models and algorithms of control
• Identification and analysis of hidden regularities in
energy consumption dynamics, based on the
monitoring data from objects included in the
common network

13. Engex Lab IEMS® reduces losses
Sources of losses:
• Lighting of premises in the absence of
people, higher than necessary degree of lighting
• Mechanical ventilation of premises in the absence
of people, where the amount of air does not
depend on the current need
• Air-conditioning regardless of the actual amount
of incoming heat, number of people and
activeness of their behavior
• Open windows, draughts
• Higher than necessary intensity of heating

14. Comfort and energy losses
Comfort Energy Consumption

15. Dynamics of losses
Comfort Energy Consumption Losses

16. Cutting costs, increase in comfort
Comfort Energy Consumption Losses

17. How it works
Engex Lab
Dispatcher
Controller
Lighting
Radiators
Ventilation Sensors

18. Conceptual scheme

19. MARKETING STRATEGY

20. Shared revenue
«Lease» model
50% 15%
30%
Remains
Client’s net
saving with a
income
Client
Price for a Client = 0

21. Promotion channels
Buildings designed by the “Engex” bureau
Professional mediators (managers of mounting
and engineering companies, system integrators)
Active sales
Internet

22. Think strategically –
cooperate with Engex Lab!
Strategic management is not … a set of instructions.
It is analytical thinking and effective use of resources.
Peter Drucker
www.engexlab.com