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Mumbai.Delhi.Chandigarh
I am the best…
I am no.1
Buy me
Mumbai.Delhi.Chandigarh
…So lets find out
• The qualities of good conversation.
• How to Start a good conversation?
• How to engage your consumers in a great
conversation?
Mumbai.Delhi.Chandigarh
Mumbai.Delhi.Chandigarh
Appeal to consumer’s
Wants
Needs
Desires
Mumbai.Delhi.Chandigarh
Consumer
…because the consumer today Not only consumes
Products & services but…
Experiences
Information
Relationships
Mumbai.Delhi.Chandigarh
Make him aware
Get him to TRY
And He will advocate
Mumbai.Delhi.Chandigarh
Control the conversation
• How you talk, really counts…
• You cant stop what people are thinking and saying about your
brand
• But you can influence the consumer and can control what’s
being said.
Mumbai.Delhi.Chandigarh
And finally you must know…
The Best conversation is importantly about
Listening & Reciprocating
Networking
Learning
Giving
Mumbai.Delhi.Chandigarh
Mumbai.Delhi.Chandigarh
One quality without which you cant be a
great storyteller
•Ability of creating
a different story every time
•Narrating a same story
differently each time
Mumbai.Delhi.Chandigarh
Mumbai.Delhi.Chandigarh
For establishing a conversation
you need to reach your consumers.
The two ways to reach your TG on one - on - one basis are :
On Ground
On Line
Mumbai.Delhi.Chandigarh
Events Social Media
Mumbai.Delhi.Chandigarh
Consumer
And the best is…
EVENTS
On ground
SOCIAL MEDIA
Online
Interactive
Marketing
Mumbai.Delhi.Chandigarh
WHY? Interactive Marketing
EVENTS Marketing
Touch & Feel experience
Sampling opportunity
Social Media/Internet Marketing
Quick Response
Wide Reach
One –to-One conversation with the TG
Measurable Results
Low cost per contact
Maintains Long term relations
Mumbai.Delhi.Chandigarh
Mumbai.Delhi.Chandigarh
Why Conversations?
• Conversations bring a great deal of authenticity
and transparency to the brand.
• It gives a personal touch, converse in a very
humane voice.
• Conversations occur between people and are
filled with emotion.
• No-one will engage in a conversation with a
faceless corporation.
Mumbai.Delhi.Chandigarh
We can help You
To add value to the
multitude of conversations
going on across the globe.
To better engage in
meaningful and relevant
conversations.
Mumbai.Delhi.Chandigarh
Mumbai.Delhi.Chandigarh

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