2. Product background
âI never use all the functions that the company have put on my back, but still sometimes
lack other details.â - Kasper Bus, Mountaineer
âI am not able to ïŹnd a backpack that both holds skies and ice axes at the same time.â
Rasmus Sloth-Pedersen, Shop assistant in Friluftslageret
3. Rolling solution Top lid
Side buckles
Ice axe mounting
Hip belt
The Product
Customer speciïŹc
Customer integration in development
4. Product Outline
Bag Hip belt Side buckles Top lid Rolling top Ice axe mounting
Randonee
Ice climbing
Alpinism
Mounteneering
Ski touring
Rock climbing
5. Product pricing
Each bag cost 2000 - 3000 DKr
Depending on elements
6. Market Size
Denmark: Direct activity, cross activity,
Scouts and Apperance
Europe: 7,68 Alpinist in total