4.18.24 Movement Legacies, Reflection, and Review.pptx
42629 - lecture 10 - pitch training
1. THEPITCH
DTU – Innovation & Product Development
April 10th 2012
2. AGENDA
• Inputs on how to do a pitch
- What do you tell them?
- How do you tell them?
• Pitch session 1: Your 5 min. pitch
- Team 1-7
• Pitch session 2: Your 5 min. pitch
- Team 8-14
3. WHYBOTHER?
The purpose:
• Create curiosity and interest
• Set up more meetings
So it should…
• Give a clear description of your idea
• Tell how you are going to make money
• Where are you and what are your next steps?
• Sell the idea through a good story
5. Introduction
• Opening slide/logo
- Introduce yourself
- The essence of your business idea in one sentence
6. PRODUCT/SERVICE
• Background: Problem & customer pain
• Business idea: The pain killer
- How does your idea address this pain (in a new way)?
- Why is this solution better than the competitors’?
- Value proposition / Unique selling point
• Idea Protection
7. MARKET&CUSTOMER
• Market:
- Description and size
- Geography
- Expected market growth
• Customer:
- Who is your typical customer?
- Is your user your buyer?
- What is your segment?
8. BUSINESSMODEL
• How will you make money?
- Fixed product price, subscription, after sale and
service, device and disposables
• Expected price
• Expected turnover per year
9. IMPLEMENTATION&STATUS
• Timeline:
- Where are you now?
- What are your further steps?
- Important milestones
• Resources needed
• Exit strategy?
14. HOWDOYOUTELL?
• Smile, eye contact, enthusiasm
• Be prepared
• Talk slowly and clearly
• Stand still (but not too still…)
• Use pictures, quotes, statistics, examples
15. POWERPOINT
• Keep it simple 1: Bullet points etc
• Use visuals
• Check the quality
• Keep it simple 2: Clear visual identity
• Rehearse
16. SUMMARIZE
Know your PRODUCT, AUDIENCE and GOAL
Make them understand the BUSINESS
Generate DESIRE
RANDOM NOTES: customer pain - who would pay money for this? Ego, sex and convenience! Beside the basics food, shelter, warm clothing, etc. Can you find any? Customer/user: 80% female decisionmakers on what to buy! E.g. Men want fancy cars but in 2009 what amn would actually go out and buy a 350.000kr car without the wife agreeing? - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Which projects? Pre seed, business angels, seed capitalists, etc. Bn - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. They ’ll want to sell the company after max 5 years - in these days maybe sooner. If you want to have thsi business as your job the rest of your life an investor might not be optimal for you. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Pre seed, business angels, seed capitalists, etc. Implementation: activity plan (if time: how will you reach your custoemrs be aware of segmentation - tænker jeg forskellige målgrupper, man skal gøre sig overvejelser om den bestemte type kundes/brugers behov. You can ’t reach them all, if you try you’ll end up not reaching any one!
RANDOM NOTES: customer pain - who would pay money for this? Ego, sex and convenience! Beside the basics food, shelter, warm clothing, etc. Can you find any? Customer/user: 80% female decisionmakers on what to buy! E.g. Men want fancy cars but in 2009 what amn would actually go out and buy a 350.000kr car without the wife agreeing? - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Which projects? Pre seed, business angels, seed capitalists, etc. Bn - Profit! How do I get my money back - preferably in tenfolds! --> exit opportunities. They ’ll want to sell the company after max 5 years - in these days maybe sooner. If you want to have thsi business as your job the rest of your life an investor might not be optimal for you. =profit: how much, how big, how many! team: looks for the team. (80/20%) What have they invested in before? Target them precisely. Pre seed, business angels, seed capitalists, etc. Implementation: activity plan (if time: how will you reach your custoemrs be aware of segmentation - tænker jeg forskellige målgrupper, man skal gøre sig overvejelser om den bestemte type kundes/brugers behov. You can ’t reach them all, if you try you’ll end up not reaching any one!