1. Wemakeitmatter
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Signage and PSPs
Technical Offices
Commercial
Professional
Printing shops
Printing services

4. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Signage and PSPs
Technical Offices
Commercial
Professional
Printing shops
Printing services

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5

6. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
1 - Talent

7. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7
Potenciant Barcelona com a pol de valor afegit i coneixement del Sud d’Europa
Compromís amb el talent
36anys de
mitjana
61nacionalitats
75programes de
beques anuals
73% Espanya
23% EMEA
3% USA
1% ASIA
10% altres
66% grau
superior
24% grau
mig

8. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
Negoci de impressió en gran format
Un negoci mundial dirigit des de Barcelona
R+D
FabricacióCentral

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
1986
3D graphics
workstations
Commercialized RISC
chips
1989
Digital data storage
drive
1994
64-bit architecture
2005
Virus Throttle
2010
ePrint
2002
Rewritable DVD
for standard
players
2011
MagCloud
StoreOnce
ecoPOD
2013
Software-defined Networking
1968
Programmable desktop
calculator
1975
Standard for interface
bus
1980
Office laser printer
64-channel ultrasound
1963
Frequency synthesizer
1956
Oscilloscope
1951
High-speed frequency
counter
1942
High-reliability voltmeter
1939
Company founding
Resistance capacitance
audio oscillator
1984
Inkjet printer
2013
Moonshot
1972
Pocket scientific calculator
2003
Smart Cooling
2 – Innovació Tecnològica
HP una historia de innovació

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
2013 - Beyond
Leading the
future
Tecnologia i la impressió en gran format
1991-1994 1994-2000 2000-2005 2006-2007 2008-2011
HP Barcelona, contribucions tecnològiques
•From plotters
to Large Format
Printers
•Thermal inkjet
makes printing
in Large Format
affordable
•Image Quality &
Speed leadership
•High-speed data
processing
•Integration with
applications
•New customers
& applications
•Multifunction
and desktop
devices
•12 inks, 4 grays
integrated
•Spectophoto-
meter
•Double speed
•High-precision
media advance
LATEX Technology
•Environmentally
friendly Signage
•Ink film formation
(drying & curing)
•Media position
accuracy
•Mobility & Cloud
•Integrated eMFPs
•Integrated Stacker
Technical/CAD Graphics Professional
Photo
Technical/CAD Sign & Display
•Latex IQ at
production speed
•Ink film durability
Copy Shops
Industrial printing

11. © Copyright 2010 Hewlett-Packard Development Company, L.P.11
3 – Coneixement del client

12. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12 12
L´equip de R+D,
Sant Cugat
El Client, Director Creatiu,
Tokyo
L´ equip de Marketing,
Sant Cugat, EMEA, Asia
Pacific, Americas
El Client, Fotògraf, New
York
L´equip d´ Operacions
Sant Cugat, Singapur,
Malaisia
El Client,
Dissenyador Gràfic,
London
L´ equip d'Experiència
de Client
Sant Cugat, Shanghai
El Client,
Impressor
México DF

13. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
Els clients dissenyen la impressora ideal

14. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
La impressora ‘ideal’
?

15. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
4 – Capacitat d´adaptació

16. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.

17. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
Talent + Tecnologia + Coneixement
+ Capacitat d´adaptació

18. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18
Recepta d´Innovació
Bottom Up
Innovation
• Innovation Campaigns
• iProjects
• New innovation toolbox
Open
Innovation
• Extended Lab
• Global Innovation Network
New Business
Creation
• New markets
• New business models
• Open services platform
+ + +
Culture of Innovation
Tops Down
Innovation
• Business Plan
• Vintage Chart
• Technology Roadmap
• Design Thinking

19. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19

20. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP CONFIDENTIAL.20

21. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
HP al món
La companyia tecnològica més gran del món, proveint innovació i qualitat en
serveis, cloud, infraestructures TIC, impressió, informàtica personal i programari
>112 B$
en vendes
>330.000
empleats
> 10.000
patents
Presents en
>170 països
> 14 B$
en R+D+i
#1 ó #2 en tots
els mercats

22. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22
Més de 25 anys creant valor
HP a Barcelona
1985
inicis modestos
30empleats
1 edifici llogat
1988
ja tenim R+D!
3enginyers de R+D
Plotters amb safata
i cutter
1993
responsabilitat
mundial
> 400 empleats
tecnologia inkjet
responsabilitat
mundial del negoci
d’impressió de gran
format
2000
de la fabricació
al coneixement
tota la producció
es mou a Àsia
> 200 enginyers
de R+D
nous negocis
europeus es mouen
a Barcelona
incorporem arts
gràfiques i fotografia
professional
2013...
liderant el futur
des de Barcelona
> 3.200 empleats
> 5.000 clients anuals
al Demo Center d’Arts
Gràfiques
inversió de 39 M€ en
Cloud a Barcelona
centre de gestió Cloud
10 unitats de negoci a
BCN, responsabilitat
mundial, europea i
local