Presented by David Germano and Matt Booher at the Cincinnati Digital Xchange on 1/29/13

1. Marketers
As Media
January 29, 2013

2. Brands Becoming Story Tellers

3. WHY Publish

4. Media Consumption Is Shifting
Time per Week Spent Consuming Online Content
According to US Internet Users, NOV 2011
% of respondents
Not Sure
1.1%
<10 hours
40+ hours 12.2%
15.1%
54% 31-40 hours
16.0%
11-20 hours
32.7%
21-30 hours
23.0%
NOTE: n=1,025 ages 18+; at home or at work; numbers may not add up to 100%
due to rounding
Source: Broadcom survey conducted by IZ Analytics, Dec 9, 2011

5. Articles Over Ads
73%

6. The Audience Is A Network
27mm 10%
Daily Of All PV’s

7. Quality Content Is Now King

8. The Distribution Network

9. Paid Distribution

10. Owning Media

11. Owning Media

12. Owning Media

13. Marketers
As Media

14. An Enlightened Perspective
With Magnetic, Empower has an upstream vantage
point of the broadening ‘Owned Media’ landscape
Content Content Content Content
Marketing Agencies Creation Distribution Discovery
A
u
B
d
r
i
a
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n
n
d
c
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Content Management

15. The Right Programming
P&G Entertainment
Buying Creating

16. Owned Modeled Like Paid
Views & Shares Audience
Reach
=
Non-Working $
Investments
= Working $
Efficiency & Effectiveness

17. Content
Tech & Governance

18. Marketers
As Media
January 29, 2013