.

1. Thisdigipakonlyfeaturesone character-
whichisRihanna. On the frontcoverthere
isa close upshot of her face,withher
striking,boldredhair.She isalsowearing
matchingboldredlipstickwhichlinksin
withthe title of hisalbum‘Loud’.The fact
that she islookingdownandnot directly
at the camerasuggestsshynessand
innocence whichcanbe argueddue to the
visible tattooonRihanna’s neckwhich
emphasisesthatshe isaRnB artist,this
relatingthe image of the artistto the
genre onthe CD.
She has wentagainstthe usual genre
conventionsof aRnB CD as the women
are usuallyportrayedina‘sexual’style,
usuallythroughminimal clothingwhich
wouldshowthemasan objectof desire.
Whereas,Rihannahascreateda purer
image that reflectsthe more innocentside
of the love theme.
There isa narrative tothisdigipakasthe art workon the inside of
the albumsuggestsa fairytale setting.Thiscanbe indicated
throughthe use of rosesas theyare generallyaniconicsymbol of
love andthe contrast of herfairskinand herwhite dresswiththe
redroses,whichconnotesherinnocence andpurity.
The artwork on the inside shows
Rihannalyingona bedof redroses.
Thishelpsenhance the fairytale
setting,asshe seemsina dreamlike
state. The princessstyle dressgivesof
the impressionof innocence. Her
positioninglyingdowndisplaysa
sexual appeal.However,she isn’t
flauntingherbodyina provocative
way.
The main imageryusedonthe front
albumartworkis showntobe takenin
a studio,usinghighkeylightingto
capture the artistsfacial featuresin
the bestway possible,makingher
lookappealing.The use of the high
keylightingcreatesthe strong
shadowsaroundthe artist’sface,
whichemphasisesthe focusonthe
artistsface and made up facial
features. Italsohighlightsherbright
redhair. The change of herhair colour
couldevenrepresentachange inher
music.