7. Having the masthead at the top of the page in a more transparent grey anchors the front cover and shows more of a house theme.
8. Interesting fonts, Contents stands out whilst the Headings in a serif font gives the page a sophisticated look, suitable for a serious target audience.
9. The numbers in the corner of the images shows clearly what story they are referring to.
10. Having a heading “Cover stories” means the reader can easily find the stories that interested them when the first saw the magazine.
11. “Regular features” shows the magazine values its existing readership by making it easy to find the monthly items.