Suche senden
Hochladen
Digital, Social & Luxury - HUBFORUM MOSCOW 2013
•
1 gefällt mir
•
1,842 views
Emmanuel Vivier
Folgen
Technologie
Reisen
Diashow-Anzeige
Melden
Teilen
Diashow-Anzeige
Melden
Teilen
1 von 87
Empfohlen
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW ...
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW ...
HUB INSTITUTE
Interactive TV Ecosystems
Interactive TV Ecosystems
Nathalie Magniez
Highprofile New Media Congres
Highprofile New Media Congres
Vincent Everts
Child Care phone international presentation
Child Care phone international presentation
Vincent Everts
[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
Toru Saito
Publicité : Les chiffres clefs des annonceurs par l'UDA (France 2013)
Publicité : Les chiffres clefs des annonceurs par l'UDA (France 2013)
Emmanuel Vivier
[HUBOFRUM Sao Paulo] HUBInstitute - Emmanuel Vivier
[HUBOFRUM Sao Paulo] HUBInstitute - Emmanuel Vivier
HUB INSTITUTE
Digital Media Trends & Some Career Hints 2013
Digital Media Trends & Some Career Hints 2013
Tommi Pelkonen
Empfohlen
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW ...
Digital, Social & Luxury - HUB Institute - Emmanuel Vivier - HUBFORUM MOSCOW ...
HUB INSTITUTE
Interactive TV Ecosystems
Interactive TV Ecosystems
Nathalie Magniez
Highprofile New Media Congres
Highprofile New Media Congres
Vincent Everts
Child Care phone international presentation
Child Care phone international presentation
Vincent Everts
[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
Toru Saito
Publicité : Les chiffres clefs des annonceurs par l'UDA (France 2013)
Publicité : Les chiffres clefs des annonceurs par l'UDA (France 2013)
Emmanuel Vivier
[HUBOFRUM Sao Paulo] HUBInstitute - Emmanuel Vivier
[HUBOFRUM Sao Paulo] HUBInstitute - Emmanuel Vivier
HUB INSTITUTE
Digital Media Trends & Some Career Hints 2013
Digital Media Trends & Some Career Hints 2013
Tommi Pelkonen
Social Computing Part 1(KAIST)
Social Computing Part 1(KAIST)
Daniel D.J. UM
100 Stats About Social Media Around the World
100 Stats About Social Media Around the World
Salesforce Marketing Cloud
Hotels & Social Media by Visual Alliance Media
Hotels & Social Media by Visual Alliance Media
Visual Alliance Media
Online Trends August 2009
Online Trends August 2009
Bjorn Elmberg
unit1lesson1definitionofatrend WEEK 1.pptx
unit1lesson1definitionofatrend WEEK 1.pptx
VincentAcapen1
Glimpse Inside the 2016 Digital Storytelling Toolkit
Glimpse Inside the 2016 Digital Storytelling Toolkit
Victor Hernandez
UNIT1L~1.PDF
UNIT1L~1.PDF
KipAizaFernandez
Trends, Network and Critical Thinking Unit 1 Definition of a Trend
Trends, Network and Critical Thinking Unit 1 Definition of a Trend
Eman Bustamante
Hashtag Campaign Case Study: Rubbellos.at - #einlebenlang
Hashtag Campaign Case Study: Rubbellos.at - #einlebenlang
Die Socialisten
Power to the People. Social Media Tracker Wave 4
Power to the People. Social Media Tracker Wave 4
Juan Carlos Llanos M.
UNIT 1: EVOLUTION OF DIGITAL MARKETING. Assignment 2.
UNIT 1: EVOLUTION OF DIGITAL MARKETING. Assignment 2.
GUILLERMOCUBESBAVIER
Social Media Statistics August, Australia and New Zealand
Social Media Statistics August, Australia and New Zealand
Adcorp
What The Hell
What The Hell
nick tadd
Indispensable Web 2.0 Tools
Indispensable Web 2.0 Tools
Evelyn McCormack
Building Your Social Media Footprint: Canadian Women in Communications
Building Your Social Media Footprint: Canadian Women in Communications
ShesConnected
SXSWi: Mobile Social Games - the next frontier (2011-03-13)
SXSWi: Mobile Social Games - the next frontier (2011-03-13)
Volker Hirsch
The visual web and what it means for you
The visual web and what it means for you
Visible
Social media basics: history, impact, implications for content creators
Social media basics: history, impact, implications for content creators
Damian Radcliffe
Riding Wave Social Networking 24 Mar 2009
Riding Wave Social Networking 24 Mar 2009
Erick Caniso
International Social Media Trends
International Social Media Trends
kevinfrench
Comment l’impression 3D va révolutionner le monde et le Retail
Comment l’impression 3D va révolutionner le monde et le Retail
Emmanuel Vivier
Social Media & Digital : 6 tendances pour 2012
Social Media & Digital : 6 tendances pour 2012
Emmanuel Vivier
Weitere ähnliche Inhalte
Ähnlich wie Digital, Social & Luxury - HUBFORUM MOSCOW 2013
Social Computing Part 1(KAIST)
Social Computing Part 1(KAIST)
Daniel D.J. UM
100 Stats About Social Media Around the World
100 Stats About Social Media Around the World
Salesforce Marketing Cloud
Hotels & Social Media by Visual Alliance Media
Hotels & Social Media by Visual Alliance Media
Visual Alliance Media
Online Trends August 2009
Online Trends August 2009
Bjorn Elmberg
unit1lesson1definitionofatrend WEEK 1.pptx
unit1lesson1definitionofatrend WEEK 1.pptx
VincentAcapen1
Glimpse Inside the 2016 Digital Storytelling Toolkit
Glimpse Inside the 2016 Digital Storytelling Toolkit
Victor Hernandez
UNIT1L~1.PDF
UNIT1L~1.PDF
KipAizaFernandez
Trends, Network and Critical Thinking Unit 1 Definition of a Trend
Trends, Network and Critical Thinking Unit 1 Definition of a Trend
Eman Bustamante
Hashtag Campaign Case Study: Rubbellos.at - #einlebenlang
Hashtag Campaign Case Study: Rubbellos.at - #einlebenlang
Die Socialisten
Power to the People. Social Media Tracker Wave 4
Power to the People. Social Media Tracker Wave 4
Juan Carlos Llanos M.
UNIT 1: EVOLUTION OF DIGITAL MARKETING. Assignment 2.
UNIT 1: EVOLUTION OF DIGITAL MARKETING. Assignment 2.
GUILLERMOCUBESBAVIER
Social Media Statistics August, Australia and New Zealand
Social Media Statistics August, Australia and New Zealand
Adcorp
What The Hell
What The Hell
nick tadd
Indispensable Web 2.0 Tools
Indispensable Web 2.0 Tools
Evelyn McCormack
Building Your Social Media Footprint: Canadian Women in Communications
Building Your Social Media Footprint: Canadian Women in Communications
ShesConnected
SXSWi: Mobile Social Games - the next frontier (2011-03-13)
SXSWi: Mobile Social Games - the next frontier (2011-03-13)
Volker Hirsch
The visual web and what it means for you
The visual web and what it means for you
Visible
Social media basics: history, impact, implications for content creators
Social media basics: history, impact, implications for content creators
Damian Radcliffe
Riding Wave Social Networking 24 Mar 2009
Riding Wave Social Networking 24 Mar 2009
Erick Caniso
International Social Media Trends
International Social Media Trends
kevinfrench
Ähnlich wie Digital, Social & Luxury - HUBFORUM MOSCOW 2013
(20)
Social Computing Part 1(KAIST)
Social Computing Part 1(KAIST)
100 Stats About Social Media Around the World
100 Stats About Social Media Around the World
Hotels & Social Media by Visual Alliance Media
Hotels & Social Media by Visual Alliance Media
Online Trends August 2009
Online Trends August 2009
unit1lesson1definitionofatrend WEEK 1.pptx
unit1lesson1definitionofatrend WEEK 1.pptx
Glimpse Inside the 2016 Digital Storytelling Toolkit
Glimpse Inside the 2016 Digital Storytelling Toolkit
UNIT1L~1.PDF
UNIT1L~1.PDF
Trends, Network and Critical Thinking Unit 1 Definition of a Trend
Trends, Network and Critical Thinking Unit 1 Definition of a Trend
Hashtag Campaign Case Study: Rubbellos.at - #einlebenlang
Hashtag Campaign Case Study: Rubbellos.at - #einlebenlang
Power to the People. Social Media Tracker Wave 4
Power to the People. Social Media Tracker Wave 4
UNIT 1: EVOLUTION OF DIGITAL MARKETING. Assignment 2.
UNIT 1: EVOLUTION OF DIGITAL MARKETING. Assignment 2.
Social Media Statistics August, Australia and New Zealand
Social Media Statistics August, Australia and New Zealand
What The Hell
What The Hell
Indispensable Web 2.0 Tools
Indispensable Web 2.0 Tools
Building Your Social Media Footprint: Canadian Women in Communications
Building Your Social Media Footprint: Canadian Women in Communications
SXSWi: Mobile Social Games - the next frontier (2011-03-13)
SXSWi: Mobile Social Games - the next frontier (2011-03-13)
The visual web and what it means for you
The visual web and what it means for you
Social media basics: history, impact, implications for content creators
Social media basics: history, impact, implications for content creators
Riding Wave Social Networking 24 Mar 2009
Riding Wave Social Networking 24 Mar 2009
International Social Media Trends
International Social Media Trends
Mehr von Emmanuel Vivier
Comment l’impression 3D va révolutionner le monde et le Retail
Comment l’impression 3D va révolutionner le monde et le Retail
Emmanuel Vivier
Social Media & Digital : 6 tendances pour 2012
Social Media & Digital : 6 tendances pour 2012
Emmanuel Vivier
Facebook New Timeline for brand pages (english version)
Facebook New Timeline for brand pages (english version)
Emmanuel Vivier
Pinterest pour les marques (version française)
Pinterest pour les marques (version française)
Emmanuel Vivier
Pinterest for brands : opportunity or fad?
Pinterest for brands : opportunity or fad?
Emmanuel Vivier
Social Media ROI - Retour Sur Investissement des media sociaux : 15 choses à ...
Social Media ROI - Retour Sur Investissement des media sociaux : 15 choses à ...
Emmanuel Vivier
In house social media acceptance - how to foster a learning marketing department
In house social media acceptance - how to foster a learning marketing department
Emmanuel Vivier
Mehr von Emmanuel Vivier
(7)
Comment l’impression 3D va révolutionner le monde et le Retail
Comment l’impression 3D va révolutionner le monde et le Retail
Social Media & Digital : 6 tendances pour 2012
Social Media & Digital : 6 tendances pour 2012
Facebook New Timeline for brand pages (english version)
Facebook New Timeline for brand pages (english version)
Pinterest pour les marques (version française)
Pinterest pour les marques (version française)
Pinterest for brands : opportunity or fad?
Pinterest for brands : opportunity or fad?
Social Media ROI - Retour Sur Investissement des media sociaux : 15 choses à ...
Social Media ROI - Retour Sur Investissement des media sociaux : 15 choses à ...
In house social media acceptance - how to foster a learning marketing department
In house social media acceptance - how to foster a learning marketing department
Kürzlich hochgeladen
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
Kalema Edgar
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
Curtis Poe
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
Manik S Magar
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
BookNet Canada
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Precisely
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
LoriGlavin3
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
Fwdays
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Databarracks
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
Alex Barbosa Coqueiro
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
charlottematthew16
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
Mark Billinghurst
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
Stephanie Beckett
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
comworks
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
Alan Dix
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
Lorenzo Miniero
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
Rizwan Syed
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
Sri Ambati
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
null - The Open Security Community
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Fwdays
Kürzlich hochgeladen
(20)
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
Hyperautomation and AI/ML: A Strategy for Digital Transformation Success.pdf
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Digital, Social & Luxury - HUBFORUM MOSCOW 2013
1.
FORUM
Moscow April 2nd 2013 CONNECTING DIGITAL INFLUENCERS FRENCHWEB.FR LE MAGAZINE DES PROFESSIONNELS DU NET
2.
Digital, Social &
Luxury Helping brands to understand the future of digital & marketing 6 trends to watch in 2013 HUBIns*tute|www.hubins*tute.com www.hubins*tute.com › Paris, Moscow & New-‐York ©HUBIIns*tute. All rights reserved .
3.
#1 Tools &
technologies ARE AMAZING… …but they are NOT a strategy
4.
Digital : a
growing number of possibili*es © HUB Ins*tute All rights reserved. | www.HUBins*tute.com 3
5.
Sources : nov
2012-‐ april 2013 Social : a growing number of territories Panorama of the latest figures 1.07 billion ac*ve members, 150.49M UV/m in the US, 55% from mobile (604M) 800M UV/m (123.6 M UV/m in the US), 4 billion viewed videos/day, 20% traffic from mobile 200 M ac*ve members, 36.8M UV/m in the US, 60% from mobile, 10M members in the UK, 5.5 M members in France (+53% in 1year), 175M tweets/day 187M ac*ve members, 39.59 M UV/m in the US, 4M UV/m in France 500M accounts, 135M ac*ve members, 625.000 new users/day 100M ac@ve users, 26.27 M UV/m in the US, 40 million shared photos /day, 1.9 billion viewed pages/m, 104M UV/m worldwide (259.000 UV/m in France, 25.3M UV/m in the US), 8500 likes/second & 1000 comments/second 100 millions blogs, 39.5 billion total posts, 17.7 billion viewed pages/month, 27.8M UV/m (sept 2012), 133 employee 48.7 millions members, 1.9 billion viewed pages/m, 104M UV/m worldwide (259.000 UV/m in France, 25.3M UV/m in the US 25M accounts, 8M ac*ve members ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 4
6.
Social is not
going to go away 1/7th of the world popula*on is on Facebook! Facebook(Ac+ve(Users( 1,000( 900( 800( 700( 600( Ac+ve( Monthly(Ac+ve(Users( Users( 500( (millions)( 400( 300( 200( Daily(Ac+ve(Users( 100( 0( 1Q09( 2Q09( 3Q09( 4Q09( 1Q10( 2Q10( 3Q10( 4Q10( 1Q11( 2Q11( 3Q11( 4Q11( 1Q12( 2Q12( ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 5
7.
Keep an eye
on Tumblr… Blogging is back… ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 6
8.
Source : March
2013 Keep an eye on Tumblr… Blogging is back… 1 0 0, 0 0 0, 0 0 0 Blogs ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 7
9.
Keep an eye
on Tumblr… Many fashion & luxury brands are on Tumblr http://burberry.tumblr.com ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 8
10.
Source : Juillet
2012 : http://blog.instagram.com/post/28067043504/the-instagram-community-hits-80-million-users Instagram Photo addic*on anyone? 100 Millions users (VS 6M 24 months ago!) ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 9
11.
hmp://line.naver.jp/en/ Pinterest… get
ready to pin the web One of the new plalorm to watch… More info Design, decora*on, Shopping, Fashion,… 83% of members are women in the US (but only 44% in the UK) 48.7 M users worldwide ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 10
12.
Source : Feb
2013 hmp://www.reuters.com/ar*cle/2013/02/21/net-‐us-‐funding-‐pinterest-‐idUSBRE91K01R20130221 Have you heard about… Line? 100M members worldwide (40M in Japan) ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 11
13.
hmp://www.youtube.com/watch?v=TPE6D7xjKXo
What will happen when everything get connected Ex : Connect your plants with Parrot Flower Power A wireless Bluetooth low-‐energy sensor for your plants that will inform you of their needs thanks to a dedicated applica*on. ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 12
14.
hmp://www.youtube.com/watch?v=diTpeYoqAhc&feature=player_embedded The Connected TV
©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 13
15.
hmp://www.youtube.com/watch?v=diTpeYoqAhc&feature=player_embedded The Connected TV Or
Connected Audience watching TV (thanks to a 2nd screen) ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 14
16.
hmp://www.youtube.com/watch?v=WValEsWR3R0 Connected furniture,
object et smart appliances Ex : Connected Cars ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 15
17.
hmp://www.youtube.com/watch?v=9c6W4CCU9M4 Get ready
for many other connected devices And… Connected… people… Google Glasses The Pros The Cons ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 16
18.
hmp://tomfishburne.com/2012/04/going-‐digital.html But tools
are NOT a strategy! ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 17
19.
But tools are
NOT a strategy! Tools & Technologies are important but not enough ≠ Crea*vity ≠ Being a Social brand ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 18
20.
But tools are
NOT a strategy! Focus on the House, not the Hammer! ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 19
21.
#2 CONTENT IS
QUEEN Is your message REALLY that interes@ng? ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 20
22.
Source : Image
from the talented Hugh MacLeod, Gapingvoid.com Amen*on is the new challenge ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 21
23.
« Carpet Bombing
» won’t work anymore Interrup*ve marke*ng is over ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 22
24.
You need to
deserve people’s amen*on It’s all about Permission Marke*ng ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 23
25.
hmp://en.wikipedia.org/wiki/Guinness_World_Records + hmp://bit.ly/emOEEM
+ hmp://bit.ly/hTbcgp Become the media instead of buying it « brand content » is nothing new! Créé en 1955 par… Créé en 1900 par… Créé en 1930 (radio) et 1950 (TV) par… ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 24
26.
hmp://www.bmwusa.com/uniquelybmw/bmw_art/films Become the
media instead of buying it BMW was one of the first to rediscover the power of « branded content » online More than 100 M viewed videos ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 25
27.
hmp://www.youtube.com/watch?v=yrC6qkDI7Sw Become the media
instead of buying it L.A.dy Dior The Film -‐ Starring Marion Co*llard ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 26
28.
hmp://www.youtube.com/watch?v=K7uVgXmp2mM&feature=relmfu Become the media
instead of buying it Lady Dior -‐ Starring Marion Co*llard Lady Dior - Lady Rouge Lady Dior - Lady Noire Affair Lady Blue Shanghai ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 27
29.
hmp://www.nowness.com/ Cura*on via a
selec*on of “taste makers” NOWNESS blog (& Twimer @nowness) by LVMH Moët Hennessy Louis Vuimon NOWNESS previews the latest in fashion, art, cinema, entertainment, culture, music, gastronomy, design, travel, and the world of luxury. ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 28
30.
hmp://www.nowness.com/ Cura*on via a
selec*on of “taste makers” NOWNESS blog (& Twimer @nowness) by LVMH Moët Hennessy Louis Vuimon At NOWNESS we aim to bring together the brightest minds in contemporary culture. Learn more about our contributors, and discover which stories they have LOVED ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 29
31.
hmp://chanel-‐news.chanel.com/en/ Become the media
instead of buying it Start a brand blog : ex Chanel News ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 30
32.
hmp://www.dior.com/magazine/en_gb Become the
media instead of buying it Start a brand mag : Dior Mag ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 31
33.
hmp://www.youtube.com/watch?v=4JyG5rJM6VA Even luxury
can experiment with viral… Viral requires Disrup*ve Cogni*on ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 32
34.
hmp://www.youtube.com/watch?v=jps3j_o4d0U Even luxury
can experiment with viral… Louis Vuimon Love video by James Lima = #fail ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 33
35.
#3 BUT ENGAGEMENT
IS KING It’s all about crea@ng « CONTAGIOUS EXPERIENCES »
36.
Source : Emmanuel
Vivier Engagement is about conceiving « contagious experiences » Differen*a*ng + u*lity + interac*vity = wow effect, desire, amen*on The 3D marke*ng model© Countagious Experience Source : Model created by Emmanuel Vivier ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 35
37.
hmp://www.ladepeche.fr/ar*cle/2009/09/04/665538-‐Des-‐coquelicots-‐tapissent-‐la-‐place.html -‐ France
(Toulouse) Guerilla marke*ng : surprise your audience Ex Kenzo Flowers stunt in ci*es : Art or Adver*sing ? ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 36
38.
hmp://www.youtube.com/watch?v=c3n8j2uWA8o Use your building/shop
as a media The Official Ralph Lauren 4D Experience -‐ New York ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 37
39.
hmp://www.ladepeche.fr/ar*cle/2009/09/04/665538-‐Des-‐coquelicots-‐tapissent-‐la-‐place.html -‐ France
(Toulouse) Rethinking your Point of Sales Burberry & Retail 2.0 ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 38
40.
hmp://www.youtube.com/watch?v=BkfWdwLUZJ4&feature=related l It’s all
about providing a bespoke & unique experience Nike+ : from selling shoes to personal coaching (brand u*lity) 5,1 Millions users! On your PC ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 39
41.
hmp://www.youtube.com/watch?v=BkfWdwLUZJ4&feature=related l It’s all
about providing a bespoke & unique experience Nike+ : from selling shoes to personal coaching (brand u*lity) On your PC ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 40
42.
Source : ingmar
de lange Reality Check Just make REALLY sure your brand u*lity is useful! ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 41
43.
Source : Tom
Fish Burne.com Reality Check Just make REALLY sure your brand u*lity is useful! ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 42
44.
#4 DON’T UNDERSTIMATE
THE NEW OPINION LEADERS Influen@als on blogs, TwiZer, YouTube,… ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 43
45.
Who is this
girl? © HUB Ins*tute All rights reserved. | www.HUBins*tute.com 44
46.
hmp://www.youtube.com/user/MichellePhan Answer Michelle
Phan, one of the world beauty blogger © HUB Ins*tute All rights reserved. | www.HUBins*tute.com 45
47.
Online opinion leaders
& bloggers : what impact? Ex : Michelle Phan vs L’Oréal on YouTube Number of brands 7 1 # of YouTube Channels 81 1 Number of views 100 M 687 M Nbr. of videos 4500 450 Av # of views/video 15 K 1 M L’Oréal reach/video = 100X less than Michelle! © HUB Ins*tute All rights reserved. | www.HUBins*tute.com 46
48.
Chanel CocoMademoiselle : 1st luxury bloggers campaign in 2007 Campaign with 200 blogs worldwide (via BuzzParadise) Site www.buzzparadise.com ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 47
49.
Chanel CocoMademoiselle : 1st luxury bloggers campaign in 2007 VIP Paris Event for 15 top bloggers Numerous PR coverage (read) ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 48
50.
hmp://klout.com/emmanuelvivier Influen*als on Twimer Klout
ranks influen*al Twimer users ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 49
51.
#5 dIgital
= disrup*on Get ready for more challenges
52.
From 1900 to
1950… Transatlan*c passenger service was a very compe**ve business ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 51
53.
Un*l one day
of June 1939 (the 28th) Boeing 314 first passengers transtlan*c flight (W. DC <> Marseille) ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 52
54.
The ques*on that
YOU should ALL ask yourselves? Who will be your Boeing 314? Hint : you might not even realize it’s presently compe**ng with you… ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 53
55.
Remember Blackberry? Miss
one key trend (Mobile Apps)… and you may pay a tough price This is what Blackberry (Research In Motion) Stock looks like from 2008 to 2012 ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 54
56.
hmps://www.uber.com/ Internet is
disrup*ng « business models » UBER or the revolu*on of the Taxis Industry Results : A…er 18 months, 34% growth/month, +2 ci*es/month ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 55
57.
hmps://www.uber.com/ Internet is
disrup*ng « business models » UBER or the revolu*on of the Taxis Industry An iPhone App that rethink the customer experience ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 56
58.
hmps://www.uber.com/ Internet is
disrup*ng « business models » UBER or the revolu*on of the Taxis Industry Instant invoice by email Drivers are ranked by users ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 57
59.
hmps://www.airbnb.fr/ Internet is
disrup*ng « business models » AirBnB is changing the Hospitality Business… Résultats : launched in 2008, 10 Millions nights booked, 250.000 offers! More than 7000 flats in Paris AirBnB receive a 6 to 12% commission on every transac*on ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 58
60.
Internet is disrup*ng
« business models » Ex of crowdfunded product on Kickstarter.com ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 59
61.
hmp://www.kickstarter.com/year/2012 Internet is
disrup*ng « business models » Ex : People buy products that don’t even exist yet! Crowdfunding : Kickstarter (3 years old) is the world's largest funding plalorm for crea*ve projects. In 2012 2,2 Millions people in 177 Countries pledged a total of $319,7 millions and successfully funded 18,109 projects (274,3M collected) 17 projects raised $1 million+ in 2012 ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 60
62.
hmp://www.kickstarter.com/year/2012#sundance Internet is
disrup*ng « business models » Ex of crowdfunded product on Kickstarter.com ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 61
63.
Internet is disrup*ng
« business models » Blockbuster (3.000 stores in the US) filed for bankruptcy in US in 2010 ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 62
64.
eCommerce is challenging
Retail UK Camera Retailer Jessops Faces Bankruptcy (187 shops) ©HUBIns*tute. All rights reserved. | www.HUBIns*tute.com 63
65.
But this is
nothing compared to what’s next Ques*on Do you believe in … Teleporta@on ?
66.
A new revolu*on
emerges … Imagine … What would happen if Brands could teleport their products directly to the customers ?
67.
A new revolu*on
emerges … Teleport an item, a product ? Well… it’s already possible thanks to … 3D Prin@ng ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 66
68.
hmp://www.youtube.com/watch?v=hPNxm5sWJIk A new
revolu*on emerges … 3D Prin*ng = Print an item from a digital file ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 67
69.
hmp://www.youtube.com/watch?v=IS4Xw8f9LCc
A new revolu*on emerges … Decora*on, jewelry, fashion, ... applica*ons are countless ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 68
70.
hmp://www.youtube.com/watch?v=IS4Xw8f9LCc
A new revolu*on emerges … Print your bespoke tailored underwear … ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 69
71.
hmp://www.youtube.com/watch?feature=player_embedded&v=BUUNt_N48EQ A new revolu*on
not only for « cheap products » 3D printed Designers dresses at the last Fashion Week in Paris ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 70
72.
hmp://www.theverge.com/2013/3/7/4077638/dita-‐von-‐teese-‐3d-‐printed-‐ar*cula*ng-‐dress-‐shapeways-‐swarovski A new
revolu*on not only for « cheap products » First fully ar*culated 3D printed dress for Dita Von Teese ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 71
73.
hmp://www.makerbot.com/ 3D Prin*ng Technology
now easily available Makerbot : 3D Printer from $ 2,199 U.S. ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 72
74.
A new revolu*on
emerges … Teleport an item, a product ? 3D Prin@ng = Digitalize the material from Atoms to Octets ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 73
75.
A designer can
get a worldwide delivery overnight and become an interna*onal brand in a few days ... Deliver a product = deliver a file ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 74
76.
Imagine if customers
could copy your products … instantly and globally ? Figh*ng a lost bamle : Pyramid against network ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 75
77.
Even U.S. President
Barack Obama … … men*oned 3D Prin*ng in the State of the Union Address “The 3D prin+ng that has the poten+al to revolu+onize the way we make almost everything” ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 76
78.
3D Prin*ng explosion
? A large-‐scale revolu*on ? It sounds crazy ? Yet, this is only the beginning … Download our report
79.
hmp://www.ted.com/talks/anthony_atala_prin*ng_a_human_kidney.html , 10:30
to 14:38 How would you print … … a human organ ? ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 78
80.
Bio Prin*ng comes
… All cyborgs ? Unlimited #Gra…s #Ethics #Doping #Everlas*ng life ©HUB Ins*tute. All rights reserved | www.HUBins*tute.com 79
81.
#6 The future
of social is… CRM
82.
Is your brand
suffering from Alzheimer? So why are your repea@ng the same message over and over ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 81
83.
hmp://vimeo.com/20777645 & hmp://flipboard.com
& hmp://www.youtube.com/watch?v=v2vpvEDS00o&feature=player_embedded One unique message for all is over > Social CRM Flipboard (or Zite) = your real*me & social live updated newspaper ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 82
84.
hmp://www.youtube.com/watch?v=QUY9fr2mqU Are you ready
for « real*me » marke*ng? E-‐reputa*on + CRM + live client support + promo*on : ex Cisco ©Emmanuel Vivier. All rights reserved. | www.emmanuelvivier.com 83
85.
Conclusion & ques*ons?
Q&A
86.
If you want
to stay up to date… 11 sites to read! • Best prac*ces & social media • Innova*on – Slideshare.net (the Youtube of – Wired.com Powerpoint) – Fastcompany.com – Mashable.com – Mondaynote.com – econsultancy.com – HUBIns*tute.com • Marke*ng & social Trends – PSFK.com – Ted.com (best world conference) – 180360720.no – whatconsumesme.com – trendwatching.com ©EmmanuelVivier. All rights reserved. | www.emmanuelvivier.com 85
87.
Thank you for
your Helping brands amen*on to understand the future of digital & marketing Vincent Ducrey CEO & Founder Contacts : +33.6.11.62.37.94 Vincent.ducrey@hubin*tute.com hmp://www.hubins*tute.com Emmanuel Vivier COO & Founder Contacts : +33.6.11.62.37.94 emmanuel.vivier@hubins*tute.com hmp://www.hubins*tute.com Feel free to contact us HUBIns*tute|www.hubins*tute.com www.hubins*tute.com › Paris, Moscow & New-‐York ©HUBIIns*tute. All rights reserved .