1. Emma Buck

4. whose idea the film was and
where did it come from?
In 1943, Walt Disney and Samuel Goldwyn had considered the possibility of
collaborating to produce a biography film of author and poet Hans Christian Andersen,
where Goldwyn's studio would shoot the live-action sequences of Andersen's life and
Disney would create the animated sequences. The animated sequences were to include
stories of Andersen's works, such as The Little Mermaid, The Little Match Girl, The
Steadfast Tin Soldier, The Snow Queen, Thumbelina, The Ugly Duckling, The Red
Shoes, and The Emperor's New Clothes. Disney and his animators encountered
difficulty with The Snow Queen, as they could not find a way to adapt and relate the
Snow Queen character to modern audiences. Even as far back as the 1940s, Disney's
animation department saw great cinematic possibilities with the source material, but the
Snow Queen character proved to be too problematic. This, among other things, led to
the cancellation of the Disney-Goldwyn project. Goldwyn went on to produce his own
live-action film version in 1952, entitled Hans Christian Andersen, with Danny Kaye as
Andersen, Charles Vidor directing, Moss Hart writing, and Frank Loesser penning the
songs. All of Andersen's fairy tales were, instead, told in song and ballet in live-action, like
the rest of the film. It went on to receive six Academy Award nominations the following
year. Back at Disney, The Snow Queen, along with other Andersen fairy tales (including
The Little Mermaid), were shelved.

5. "Hans Christian Andersen’s original version of The Snow Queen is a
pretty dark tale and it doesn't translate easily into a film. For us the
breakthrough came when we tried to give really human qualities to the
Snow Queen. When we decided to make the Snow Queen Elsa and our
protagonist Anna sisters, that gave a way to relate to the characters in a
way that conveyed what each was going through and that would relate for
today's audiences. This film has a lot of complicated characters and
complicated relationships in it. There are times when Elsa does
villainous things but because you understand where it comes from, from
this desire to defend herself, you can always relate to her. 'Inspired by'
means exactly that. There is snow and there is ice and there is a
Queen, but other than that, we depart from it quite a bit. We do try to
bring scope and the scale that you would expect but do it in a way that we
can understand the characters and relate to them."
http://en.wikipedia.org/wiki/Frozen_(2013_film)

6. Genre
• Frozen has been classed as having 7 genres, those
being
• Fantasy
• Animation
• Comedy
• Musical
• Family
• Adventure Film
• Action Film
Due to its stereotypical storyline
involving princesses and castles, the
typical audience would be aimed at
young girls. There are a few strong male
character, which would entice young boys
to have an interest in the film, also the
occasional ‘child friendly’ fighting scenes.
The film could also appeal to teen
girls, as it has a more modern take on the
stereotypical princess story, including
songs and aspects of the film that teen
girls could relate to.

7. http://www.youtube.com/watch?v=2Jw-AeaU5WI
UK Trailer
http://www.youtube.com/watch?v=-WdC4DaYIeQ
Teaser Trailer
http://www.youtube.com/watch?v=j8TxOICCJxs
US Trailer
http://www.youtube.com/watch?v=OQscn0sINGo
Featurette

8. Story lineElsa, princess of Arendelle, possesses cryokinesis, the magical ability to create ice and snow. One night while playing, she
accidentally injures her younger sister, Anna. The king and queen seek help from trolls, who heal Anna and remove her
memories of her sister's magic. The royal couple isolates the children in their castle until Elsa learns to control her powers.
Afraid of hurting her sister again, Elsa spends most of her time alone in her room, causing a rift between the girls as they
grow up. When the girls are teenagers, their parents die at sea during a storm.
When Elsa comes of age, the kingdom prepares for her coronation. Among the guests is the Duke of Weselton, a
tradesman seeking to exploit Arendelle for profit. Excited to be allowed out of the castle again, Anna explores the town and
meets Prince Hans of the Southern Isles, and the two immediately develop a mutual attraction. Despite Elsa's fear, her
coronation goes off without incident. During the reception, Hans proposes and Anna hastily accepts. However, Elsa refuses
to grant her blessing and forbids their sudden marriage. The sisters argue, culminating in an emotional Elsa's abilities being
exposed.
Panicking, Elsa flees the palace, inadvertently unleashing an eternal winter on the kingdom in the process. High in the
nearby mountains, she casts off restraint, building herself a solitary ice palace, and unknowingly brings to life her and Anna's
childhood snowman, Olaf. Meanwhile, Anna sets out in search of her sister, determined to return her to Arendelle, end the
winter, and mend their relationship. While getting supplies, she meets mountain man Kristoff and his reindeer Sven. She
convinces him to guide her up the North Mountain. The group then encounters Olaf, who leads them to Elsa's hideaway.
Anna and Elsa reunite, but Elsa still fears hurting her sister. When Anna persists in persuading her sister to return, Elsa
becomes agitated and accidentally strikes Anna in the heart with her powers. Horrified, she creates a giant snow creature to
run the friends away before she accidentally hurts anyone again. As they flee, Kristoff notices Anna's hair is turning white,
and deduces something is very wrong. He seeks help from his adoptive family of trolls, who explain that Anna's heart has
been frozen. Unless it's thawed by an "act of true love", she will become frozen solid forever. Believing that only Hans can
save her, Kristoff races back with her to Arendelle.
Meanwhile, Hans, leading a search for Anna, reaches Elsa's palace. In the ensuing battle against the Duke's men, Elsa is
knocked unconscious and imprisoned back at the kingdom. There, Hans pleads with her to undo the winter, but Elsa
confesses she doesn't know how. When Anna reunites with Hans and begs him to kiss her to break the curse, Hans refuses
and reveals that his true intention in marrying her was to seize control of Arendelle's throne. Leaving Anna to die, he
charges Elsa with treason for her younger sister's apparent death.
Elsa escapes and heads out into the blizzard on the fjord. Olaf finds Anna and reveals Kristoff is in love with her. The two
then rush onto the fjord to find him. Hans confronts Elsa and tells her Anna is dead because of her. In Elsa's despair, the
storm suddenly ceases, giving Kristoff and Anna the chance to reach each other. However, when Anna sees that Hans is
about to kill Elsa, she throws herself between the two and subsequently freezes solid, blocking the blow, knocking Hans off
his feet and rendering him unconscious when he hits his head on the icy surface.
As Elsa grieves for her sister, Anna's decision to sacrifice herself to save Elsa constitutes an "act of true love" and thaws her.
Realizing love is the key to controlling her powers, Elsa is able to thaw the kingdom and even helps Olaf survive in summer.
Hans is sent back to the Southern Isles to face punishment for his crimes against the royal family of Arendelle, and Elsa

9. film's production companies and
distribution companies
Walt Disney Animation Studios Walt Disney Pictures
Creators of ‘The little Mermaid’ ‘Toy Story’ (1 & 2) ‘Beauty
and the Beast’, ‘The Lion King’ ‘Up’, ‘Planes’ ‘The Princess
and the Frog’, etc.

10. casting• Kristen Bell as Anna, princess of Arendelle and Elsa's
younger sister
– Livvy Stubenrauch as Young Anna
– Katie Lopez as Young Anna (singing)
– Agatha Lee Monn as 9-year-old Anna (singing)
• Idina Menzel as Elsa, the Snow Queen and Anna's elder
sister
• Eva Bella as Young Elsa
– Spencer Lacey Ganus as Teenage Elsa
• Jonathan Groff as Kristoff, a mountain man, who owns a
reindeer named Sven
• Josh Gad as Olaf, a humorous snowman with intentions of
experiencing summer
• Santino Fontana as Hans, a prince from the Southern Isles
• Alan Tudyk as the Duke of Weselton
• Ciarán Hinds as Grand Pabbie the Troll King
• Chris Williams as Oaken, the owner of Wandering Oaken's
Trading Post and Sauna
• Maia Wilson as Bulda, a troll
• Maurice LaMarche as the King of Arendelle, Anna and
Elsa's father
• Jennifer Lee as the Queen of Arendelle, Anna and Elsa's

11. Director, Producer, budget
On November 30, 2012, it was announced that Jennifer Lee, one of the screenwriters of
Wreck-It Ralph, had joined Buck as co-director. The filmmakers hired Lee initially as a
screenwriter, following her work on Wreck-It Ralph. Lee then became heavily involved
with the film's pre-development process, working closely with director Chris Buck and
songwriters, Robert Lopez and Kristen Anderson-Lopez. Following the announcement,
Jennifer Lee became the first woman to direct a full-length animated motion picture
produced by Walt Disney Animation Studios.

12. soundtrack
The Frozen Soundtrack
instantly became extremely
popular, and became the
fasting selling Disney
soundtrack since 2003.
The soundtrack also sold
more copies than
Beyoncé's latest album,
which came as a shock to
most people.

14. Tracklist

15. http://www.cinemablend.com/reviews/Disney-s-Frozen-6644.html

16. http://www.youtube.com/watch?v=YokGYYTN_GU
Red Carpet Interviews
El Capitan Theatre marquee
showcasing the “Frozen World
Premiere” © Rotoscopers
View of the white carpet
area from across the street.
© Rotoscopers

18. Plans for release date - US and
UK
US - 10 November 2013
UK- 6 December 2013

19. Marketing
Disney learned in a good way from Tangled and Brave, which by all
accounts were huge smashes at over $200 million U.S. each, that if you
totally leave out boys, you will cut your audience potential, fracture
families and potentially miss out on a much bigger piece of the pie. The
initial marketing for Frozen showed Snow Man Olaf-focused trailers with
humorous dialog and no songs, emphasizing its appeal as an animated
comedy with “boy humour.” These trailers were followed by previews that
included action and adventure. In October, we saw the full plot
line, multiple male and female characters, action, song and humour. It
wasn’t until the film was released to such widespread love and
overwhelming word-of-mouth promotion that audiences learned it was a
story dominated by the relationship of two sisters. The slow reveal plan
worked; stats show that 43% of audience members are male.’
http://www.forbes.com/sites/scottdavis/2014/01/15/what-marketers-should-
learn-from-disneys-frozen/