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Luxury Strategy Brand China Survey,Response To Chinese Brands

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V i P Consulting Group - Brand Building, Exclusive Luxury Branding Strategy Lectures, Branding Events, Charity Branding
V i P Consulting Group - Brand Building, Exclusive Luxury Branding Strategy Lectures, Branding Events, Charity Branding

Luxury Strategy Brand China Survey,Response To Chinese Brands

BusinessTechnologie
1 von 40
Special Topic Building Global Brands
Why develop brands? ,[object Object],[object Object],[object Object],[object Object]
Leading global brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Image Ranking 22 9 Honda 3 23 Rolls Royce 92 3 Pepsi Cola 4 20 IBM 85 2 McDonald’s 23 6 Toyota 14 7 Nestlé 5 8 Disney 9 5 Kodak 2 12 Mercedes-Benz 1 4 Sony 6 1 Coca-Cola/Coke Esteem Share of Mind Firm
Huge opportunity for China ,[object Object],[object Object],[object Object]
Conditions now ideal for brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Lenovo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Bird ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Haier ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
China itself is a brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand China ,[object Object],[object Object],[object Object],[object Object]
Brand China: Survey conclusions ,[object Object],[object Object],[object Object],[object Object]
Response to Brand China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What country is the parent? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a brand? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is brand equity? ,[object Object],[object Object],[object Object],[object Object]
A brand has a personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Personality ,[object Object],[object Object],[object Object],[object Object]
Brand Personality: Levis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A brand has a name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations for international brand names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unfortunate brand names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A brand is a friend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Friendship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to build a brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring brand equity ,[object Object],[object Object]
Need to monitor brand ,[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object],[object Object]
 
Copiers
Digital Camera Brands
Automobiles

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