2. IDEA 1 – GAMING STYLED CARDS
My theme for my first idea will be retro games like Pac-man, space
invaders, Mario, sonic the hedgehog and Pokémon.
I choose that theme because my audience will be teenagers and students
as they will be at an age where they will be making their own decision
and making plans for themselves.
I will have bright colours and all the colours will be from the games above.
The fonts I will use will connect to gaming like the ones below
I would use a embossed finish for the cards where the characters would be
on them.

3. FEEDBACK 1
What do you like about the idea?
I like the idea of combing food and games as it’s one that
wouldn’t normally come up. I like the fonts that you have
chosen because they are consistent with the theme.
What areas of the idea could be developed?
You could expand your range of games that you are including
on your themed cards and try to attract a modern audience as
well.
What do you find interesting about the idea?
The use of retro games in combination with food.

4. IDEA 2 – 1950’S STYLED CARDS
My theme idea is 19050’s pin up. I choose this theme as it can be for people
with a classy taste or who generally have an interest in this time era.
My audience will be for adults and young adults and for people who share
an interest in history.
My colour scheme will be white black and red polka dot as a lot of the pin
up girls wore polka dots on their dresses and the red and black is
because they are rich colours.
My font will be fancy and retro to tie in with the theme.
I will have a varnished print so the card looks neat and sophisticated.

5. FEEDBACK 2
What do you like about the idea?
The colour scheme is good as it works well with the theme and
represents some of the clothes that were worn in the 50’s. the
choice of fonts is good as well as it is the type of font that you
would find at that time.
What areas of the idea could be developed?
You could expand and do 40’s, 60’s, 70’s cards etc. to help
expand this very niche market.
What do you find interesting about the idea?
I like the idea of these being for people who appreciate the era
and the style that went with it.

6. IDEA 3 – BURLESQUE STYLED CARDS
I choose burlesque theme mainly for people who have the interest in the art
of burlesque. (adult females) with this theme you can make it as classy
as you like and with a lot of fancy yet feminine ideas.
My audience is aimed at adult females along with the theme.
My font will be connected to show business fonts and fancy curly fonts.
My colour scheme will be dark greys and blacks mixed with bright colours.

7. FEEDBACK 3
What do you like about the idea?
I like the use of fonts used to represent the business itself and the fact that
the cards are very female orientated as this ties in well with the overall
theme.
What areas of the idea could be developed?
You could expand to other performing arts and like the 50’s themed cards
try and make a series or collection of these cards to expand upon your
market.
What do you find interesting about the idea?
It is an interesting choice of target market as it is one that I imagine isn’t
being targeted at this time.

8. IDEA 4 – CBBC STYLED CARDS
My theme will be cbbc so I can have a parent and child audience. I choose
this because its important that a child bonds with there parents when
cooking and to keep the child interested, I will use their favourite
characters as seen on cbbc programmes.
My colour theme will be similar to the one on the tv channel and my fonts
will be similar as well.

9. FEEDBACK 4
What do you like about the idea?
The choice of fonts is good as it will help with the appeal to children.
A good choice of colour scheme to also help try and get more children interested in
the vegetarian culture.
What areas of the idea could be developed?
Could expand on to various other children based TV channels e.g. Nickalodeon. And
also target specific childrens TV shows.
What do you find interesting about the idea?
The concept of children bonding with their parents is really interesting because it is an
idea that not many people would think of but it could be very helpful if the parents are
wanting to get their children more involved with the vegetarian style of food.

10. IDEA 5 – FILM STYLED CARDS
Theme is films like lord of the rings, angus thongs and prefect snogging
and so on
Colour scheme will depend on what ever film is being done
Font will also depend on what film the card is
My audience will be every one as I will do a range of films for each card so I
can have children's film recipe cards for kids and ones for adults and
they can choose which vegetarian recipe card film to make/cook.

11. FEEDBACK 5
What do you like about the idea?
It is an idea that is very unique and leaves an almost infinite
amount of idea to choose from. I like the thought of having
cards designated to specific films.
What areas of the idea could be developed?
Include doing TV shows as well possibly.
What do you find interesting about the idea?
I think that the idea of basing a recipe card around a film in
itself is an interesting thought. This is something new and
innovative that isn’t really seen around.

12. SUMMARY OF FEEDBACK
What do you agree with from your feedback?
I agree with expanding my ideas of cards to make the markets
bigger whilst maintaining the theme. I also agree with the ideas
being a little bit niche and unique as I did go in to very rare genres.
What do you disagree with from your feedback?
Their isn’t that much I disagree with as it was all positive feed back
that were giving more ideas to help expand my own audience
market.

13. IDEA EVALUATION
Which idea that you came up with is your favourite and why?
I think my favourite is either the 1950’s styled cards or the film
cards. My reasons why is a lot of people love films and you could
have a card for adult films as well as children's films and a lot of
adults like things connected with the past times of our
grandparents or ancestors for 1950’s.
Which idea, that your team came up with, is your favourite and
why?
My favourite idea of Ryan's that I gave feed back on would be the
new parenting one. I say that because it was a good and quite
important idea as I’ve never seen a recipe card dedicated and
aimed at new parents who are vegetarians.