1. GOOGLE HANGOUTS
Emily Connor and Kelly Erickson

2. Join us on Twitter!
•#Hangout676
• Please tweet any interesting comments or
questions.

3. Background Overview
• Google+ launched June 28, 2011.
• Cost $585 million, 500 employees to build
• 68% users male, 32% female
• 60% of users log in daily
• 80% of uses engage on a weekly basis

5. Background: Google Hangouts
• Feature of Google+ when it launched
• considered innovative at the time
• Can have 10 participants
• Hangout On Air: launched May 7, 2012
• live, public broadcast
• Can record hangout, edit video later
• Hangout uses: Everything from staff meetings to cooking
shows to live concerts.

6. Notable Hangouts
• Notable journalists, authors, celebrities have been using
Google hangouts.
• Hoodie Allen
• Employee at Google while beginning rap career.
• Hosts “Hoodie Hang” every Wednesday.
• Talks about upcoming music, hosts trivia, brings fans “on-air” who
tweet correct answers.
• http://www.youtube.com/watch?v=kPcEYgrbXec

7. Other “Hangers”
• President Obama - The White House +1,576,449
• First hangout in January 2012
• Hosted two hangouts with President Obama
• Users can submit questions, watch live discussion to happen in the
White House.
• Follow #WHHangout
• Idea of bringing “State of the Union” type address to the people on
a personal level.

8. Other “Hangers”
• Conan O’ Brian, Team Coco +2,850,610
• Show clips
• Interviews
• Behind the scenes
• Fan videos
• Skits

9. Competitors
• Skype
• 31 million users, average convo = 27 minutes
• Facetime
• Exclusive to Apple products
• SpreeCast
• Social video platform, up to four people
• Ustream
• Over 2 million registered users, 1.5 million+ hours of live
content/month

10. Competitor Comparison
• Spree Cast and Ustream closest platforms to Google
Hangouts, but more public
• Hangouts require a Google+ account. Facetime requires
Apple products. Other platforms don’t.
• Spree Cast allows for embedding videos on other
platforms

11. Google Hangout Schedules
• Schedule of hangouts and live discussions
• Variety of topics – Politics to Lifestyle to Celebs
• Today at 5pm Tim Simmons from VEEP
• April 15th, 12pm World Art Day – MET
• April 16th, 12pm Citibank VP of Social Media Lara Ruth
• http://www.google.com/+/learnmore/hangouts/schedule.ht
ml

12. New Developments
• Google Capture
• Allows users to take photos of hangout
• Automatically save into a folder
• Can be viewed during a hangout
• All attendees will be notified app is in use when joining hangout,
when photo is to be taken, and can see it.
• Will be available in the coming months.

13. Interview with @webjournlist
Robert Hernandez (@webjournalist) discussed a few ways
he has used Google Hangouts, its usefulness for journalists
and competing products.
Let’s Watch:
http://www.youtube.com/watch?v=x1o-
wd6BSG0&feature=g-user-u

14. How Can Journalists Use Hangouts
• Interviews
• Breaking News
• How-to’s
• Behind the scenes
• Press conferences
• Training
• Focus Groups
• On Air

15. “For the first time in history thanks to Hangouts,
newscasters can SEE their audience and even talk with
them during a soundbite in a live newscast. When you’re
spending an entire hour a day or more with a viewer
during a live newscast, that’s a deeper level of
engagement than you get with any non face to face tweet
or Facebook interaction. When I read a story about a child
who’s been murdered, I hear the Hangout sigh in my ear.”
- Sarah Hill, interactive anchor at KOMU-TV

16. How Can Brand Managers Use Hangouts
• Hangouts can be useful to brand managers
• Virtual Meetings
• Product Tutorial or Q&A
• Show Behind the Scenes
• Improve Customer Service
• Ex: Michael Dell, CEO of Dell, planning to implement customer
service hangouts for Dell at request of Dell users.
Source: http://carminemedia.com/2012/12/18/why-google-hangouts-on-air-should-be-part-of-your-2013-
marketing-strategy/

17. How Can YOU Use Hangouts
• Interviews with sources
• Meetings
• Resume building
• Begin hosting hangouts on topics you are interested in
• Networking
• Hangout event schedules
What are some other ways you think you
could use Google Hangouts?