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- 1. Green Capital Alliance: Building a Regional Cluster September 6, 2011
- 4. GCA Objectives New clean energy technology businesses and entrepreneur development Clean energy technology businesses And retain the skilled people needed to support the industry The regional market for clean energy technologies
- 7. How Did We Get Here? CEO Roundtables CEO Roundtables CleanTech Showcase Founded biz plan competition Feasibility study Clean/Green Team (Annual Cap to Cap) Green Pages
- 9. Secrets of Our Success
- 11. GCA Communications @SacramentoGCA Facebook.com/SacramentoGCA www.GreenCapitalAlliance.org
- 13. Why Clean Energy Technology? Regional focus since 2005 Existing partnerships Robust company base Academic & research excellence Innovative local utilities Sector is growing
- 14. Why is This Important? The stimulus “down payment” From reacting to shaping opportunities for cluster expansion Shared goals and concrete measures of success Of the global competition to be a leader in the green economy
- 15. Goals
- 17. Population Cluster Characteristics and Competitive Analysis
- 18. Cluster Characteristics and Competitive Analysis Map: SARTA CleanStart
- 19. Cluster Characteristics and Competitive Analysis
- 27. Making it Happen Immediate opportunities & existing resources Realistic & actionable With other efforts underway Champions with interest & expertise
Hinweis der Redaktion
- GCA: coordinates efforts to promote sustainability and grow our clean tech industry cluster by fostering collaborative planning and priority setting GCA is a project of Valley Vision, a nonprofit organization focused on securing the social, environmental and economic health of the Sacramento region. In addition to clean tech and sustainability, the VV portfolio includes projects addressing food access and hunger, regional economic development, and health care.
- Support new clean energy technology businesses and entrepreneur development Attract and retain clean energy technology businesses Develop the regional market for clean energy technologies Produce and retain the skilled people needed to support growth in the industry GCA partners work in a variety of ways to support the clean tech industry cluster, with an emphasis on activities that will grow businesses and create jobs. GCA staff works to coordinate these activities and foster communication and collaboration among all of the players.
- GCA aims to make the Sacramento region a national and international destination for clean tech companies, investors and entrepreneurs. In addition to a comparatively low cost of living, our region has several unique assets: Intellect: Our academic institutions support the clean tech industry cluster at all levels, from developing new technologies to ensuring we have a skilled workforce. UC Davis has several research centers focused on clean tech and a commitment to supporting the transfer of new tech to market Sacramento State is home to the CA State Smart Grid Center, which is testing new technologies and developing a statewide workforce development plan for SmartGrid from utility line workers through the professors who will train the next generation of power engineers. Los Rios Green Force initiative is preparing workers for careers in solar, alt vehicle technology and green buildings Influence: CEC, CARB, CalEPA all located in our backyard. Access to elected officials and decision makers. Innovation: SMUD received $128 million in stimulus funding to deploy Smart Grid technology, which they are doing in partnership with Sac State Among to 10 markets in US most likely to participate in green energy programs Aggressive legislation promoting renewable energy and GHG emission reduction targets All of this is good for our CET industry cluster! Intellect : UC Davis, Sacramento State, Los Rios Community Colleges Influence : Proximity and access to State Capital decision-makers Innovation : Proven leader in regional planning and action
- This chart is difficult to read as a slide, please don’t try to read it. but it illustrates a few things. First, it shows GCA’s role as the hub for all of the different activities focused on growing the region’s clean tech economy. Second, it shows the different activity areas associated with successfully growing an industry cluster. Finally, it highlights the individual activities the GCA partners are engaged in – their unique strengths and talents. Us = hub Areas of what we do A couple of examples: Workforce Development, Tracking Progress,
- Need help updating/cleaning up this slide – some partners are missing. Want to add specific numbers about companies, etc. So, how did we get here? The region ’s focus on clean technology began in 2005 with Partnership for Prosperity, which sought to diversify the regional economy.
- Part of the region ’s success, and a direct result of our ability to work together, was the amount of stimulus finding that came into the Sacramento region. The funding provided an opportunity to develop energy efficiency retrofit programs, explore alternative financing mechanisms, develop job training programs *Full list available at greencapitalalliance.org
- SC: 25+ members. The monthly meetings provide an opportunity for members to share information about their work, events ad opportunities. Participants have a chance to network and ID opportunities for leveraging resources. Or enews reaches over 800 people each month. The new GCA website .publicizes events and serves as a go to resource for clean tech information in the region. Collaboration: we work in partnership and align strengths and resources. Rather than competing, we support partners in working to their strengths. Neutrality: we are not direct advocates for specific policies and we create a space where issues can be discussed. GCA provides impartial research to inform regional conversations, and we elevate feedback to decision makers and advocacy partners Flexibility: The partnerships and our network allow us to be nimble and responsive when opportunities for funding and engagement arise. Stakeholder engagement: All of our work involves indentifying stakeholders and key informants, involving them in the dialog and ensuring their voices are heard in the planning process.
- GBTF: joint project with City an County of Sac to develop recommendation for green building policies. GCA managed stakeholder outreach and work group facilitation. City recently introduced a program that reduces solar fees and will streamline permits for certain GB projects. CEO RT: annual outreach to company leaders, learn about their needs, solicit feedback, share info, inform planning efforts 5 year progress report: piece to tell story of efforts to grow green economy, highlight partner success stories, track progress, tell our story both inside and outside the region Solar: In response to company feedback, researched bankability issues with solar panels and associated components. Hope to help companies attract financing. Website: GCA launched a new website designed to be a one stop shop for sustainability and clean tech in the region. Also launched a FB page and Twitter feed. CESS: Created a strategic plan for the region with an emphasis on workforce and economic dev for the CET industry cluster. More on that later
- GBTF: joint project with City an County of Sac to develop recommendation for green building policies. GCA managed stakeholder outreach and work group facilitation. City recently introduced a program that reduces solar fees and will streamline permits for certain GB projects. CEO RT: annual outreach to company leaders, learn about their needs, solicit feedback, share info, inform planning efforts 5 year progress report: piece to tell story of efforts to grow green economy, highlight partner success stories, track progress, tell our story both inside and outside the region Solar: In response to company feedback, researched bankability issues with solar panels and associated components. Hope to help companies attract financing. Website: GCA launched a new website designed to be a one stop shop for sustainability and clean tech in the region. Also launched a FB page and Twitter feed. CESS: Created a strategic plan for the region with an emphasis on workforce and economic dev for the CET industry cluster. More on that later
- This work was funded by a grant opportunity through the CWIB ’s Regional Industry Clusters of Opportunity initiative. Sacramento was funded along with 9 other regions in the state. The overall goal was for each region to look at data related to industry clusters, select an area of focus and engage stakeholders including employers to develop a data driven economic and workforce development strategy. FYI – an industry cluster is a geographical location where enough resources and competences amass and reach a critical threshold, giving it a key position in a given economic branch of activity, and with a decisive sustainable competitive advantage over other places. Research shows that clusters have the potential to increase productivity, drive innovation and stimulate new business. Dive deep into data about our industry cluster and Use what we learned to create a cluster strategy Another goal was to leverage efforts to grow the sector that were happening at the same time.
- An initiative called PFP brought regional leaders together in 2005 to talk about diversifying the economy, which was heavily skewed toward real estate and government. Clean tech emerged as an opportunity area and a regional commitment to develop the sector was an output of the process. Developing partnerships among the organizations working in this area was a key priority. Over 200 clean tech companies in the region at last count. Brookings recently ranked Sacto 3 rd for highest share of clean jobs among the 100 largest metro areas UC Davis with research and tech transfer, Sac State and CA Smart Grid Center, Los Rios with Greenforce initiative. SMUD, PGE, Roseville Electric all committed to sustainability and renewable energy. Close to $$128 million grant to SMUD to deploy Smart Grid technology. 420% growth in clean energy establishments between 1998 and 2008. Data analysis was the first step in developing our sector strategy – intro Ryan.
- Leverage the stimulus “down payment” Shift from reacting to shaping opportunities for cluster expansion Stay ahead of the global competition to be a leader in green economy Establish shared goals, and concrete measures for success As mentioned earlier, the region received a lot of stimulus funding. This was a good start but we wanted to move toward a sustainable cluster. The region was very successful in responding to funding opportunities and the RICO process provided chance to be proactive in our strategic planning CA has many assets that position us to be leaders in green, but others are catching up an passing us. We need to both attract new companies and retain companies and skilled workers that are local. We ’ve made great strides building regional collaboration over the past 5 years, and RICO allowed us to use data to better understand our cluster, ID competitive advantages, create big picture goals and develop ways to track our achievements
- Creating new jobs Growing businesses Supporting long-term economic sustainability Increasing the potential for clustering of companies– creating regional synergies Seeking “uniqueness,” or a competitive advantage within a particular area
- Describe each org ’s role. SETA: local workforce development and training organization, has been focused on green job training programs a placements CSER: provides objective economic and demographic research services, reviewed cluster data, looked at region ’s competitive strengths, interviewed CET companies and developed an establishment level data base COE: supports the community colleges by providing customized data on high growth, emerging, and economically-critical industries and occupations. Conducted in depth analysis on solar industry, including workforce needs, opportunities for growth and challenges GCA: managed stakeholder and employer engagement, compiled and vetted proposed strategies, produced regional action plan
- Current unemployment rate 12%
- - Verified through Next 10, CSER references, Brookings, Add slides for report summaries with websites Also called companies Next 10: 7,100 jobs added between 1995 and 2009, 103% growth CSER: In the decade ending 2008, the CET Cluster in total experienced significantly more robust growth than the Region’s economy overall. Brookings: In terms of its overall size the clean economy in the Sacramento area ranks 12 th among the top 100 largest metro areas. Sacramento’s 37,319 clean economy jobs make up 4.5% of all jobs in the region. On this measure of concentration its clean economy ranks 3 rd . Between 2003 and 2010 Sacramento added 13,857 clean jobs to see the sector grow by 6.9% annually. Those readings placed the region 7 th and 13 th .
- -Add: graphic of COE report cover Process: Surveyed 42 solar firms in the Sacramento Region Collected information on three segments in the supply chain
- Findings (pull graph of 1 or 2) Total employment has nearly doubled in the last four years The number of firms has increased by 60% Some reported challenges in finding qualified applicants Using the Data Adapt existing programs to meet the demands of solar firms across the supply chain Encourage a regional advisory committee to support ongoing programs This survey and the practice of gathering employer feedback to inform program design is a big contributor to sustainability in the CET cluster. By involving employers in the research and planning process, we are helping ensure effective use of resources, companies feel heard and service providers have an opportunity to address immediate needs.
- Findings (pull graph of 1 or 2) Total employment has nearly doubled in the last four years The number of firms has increased by 60% Some reported challenges in finding qualified applicants Using the Data Adapt existing programs to meet the demands of solar firms across the supply chain Encourage a regional advisory committee to support ongoing programs This survey and the practice of gathering employer feedback to inform program design is a big contributor to sustainability in the CET cluster. By involving employers in the research and planning process, we are helping ensure effective use of resources, companies feel heard and service providers have an opportunity to address immediate needs.
- Findings (pull graph of 1 or 2) Total employment has nearly doubled in the last four years The number of firms has increased by 60% Some reported challenges in finding qualified applicants Using the Data Adapt existing programs to meet the demands of solar firms across the supply chain Encourage a regional advisory committee to support ongoing programs This survey and the practice of gathering employer feedback to inform program design is a big contributor to sustainability in the CET cluster. By involving employers in the research and planning process, we are helping ensure effective use of resources, companies feel heard and service providers have an opportunity to address immediate needs.
- Capitalized on relationships 5+ years of collaboration Always the first the step Gathering Input CEO Roundtables Surveys (CET and solar companies) Regional planning meetings Individual contacts Tell story of engagement and why it is important and how it leads to sustainability, LT. Gov report (citation) Because of PFP, education and workforce development orgs had already established relationships with clean tech company leaders. We ask for their input and involve them in strategic planning regularly. Specific outreach to employers included: CEO roundtables are part of GCA ’s annual work program. Opportunity to connect with company leaders to gather on the ground input about their success, challenges and needs for support. RICO was on agenda at this year’s sessions. CSER and COE also conducted one on one interviews with company leaders as part of their data gathering and analysis Action areas and strategies were developed at two large regional planning meetings with company leaders, ,elected officials, economic and workforce development organizations, higher education institutions. We also connected with employers one on one at various ties throughout the process to address questions and gather feedback.
- Our region focused on segments of the industry cluster that represent existing strengths and take advantage of our unique assets. Clean Energy: Renewable energy generation, storage and infrastructure CT: alternative fuels, vehicles and related equipment and components EE: products and machinery, software, design & consulting – especially interested in nexus with Smart Grid GB: Sustainable and efficient design, construction and development – building retrofits are a big opportunity
- Within the Clean Energy Sector Strategy, we focus on six action areas which are listed on the slide. Each action area has a set of specific strategies that are tied to organizational champions and have resources allocated for implementation. A copy of our action plan is in the binder and you can learn more about the action areas and the specific strategies. -Give an example of strategy in each action area Clean Tech Market Creation Raising Corporate Green IQ Innovation Based Entrepreneurship Marketing Regional Business Climate Promoting Financing Innovation Workforce Development & Educaiton
- Focus on immediate opportunities and existing resources Ensure Strategies are realistic & actionable Coordinate with other efforts underway Carefully Matching champions with interest and expertise -June launch event: 200+ attendees It was important to make sure this was not just a plan that sat on a shelf when we were finished, so we paid close attention to leveraging resources and ensuring the strategies are both realistic and actionable. The sector strategy focuses on several things the region can accomplish in the next 12 months, in addition to some longer term strategies. Creating an inventory of activities already taking place was a starting point and we were also deliberate about making sure the champions assigned to each strategy were a good fit. As a final step, we conducted one on one check ins with representatives from each organization included in the plan. The sector strategy was released at an event on June 9 th at Sacramento State University that was attended by over 150 people. Congresswoman Doris Matsui was among the event ’s speakers, and a historic partnership between Sacramento State University and SMUD was formally announced.
- - Sacramento WIB support -University of Phoenix and Los Rios -check sector strategy handout Several exciting things have occurred in the region during the RICO planning process: The 25 orgs that comprise the GCA steering committee adopted the sector strategy as roadmap for the region and will use the document to align resources and guide strategic planning efforts. Launched in May 2010, Mayor Kevin Johnson ’s Greenwise initiative convened over 275 experts and community leaders to create and action plan that will transform the Sacramento into the country’s greenest region. Thanks to staffing crossover through Julia Burrows, the RICO strategies will serve as a foundation for the economic and workforce development elements of the Greenwise plan. The Sacramento WIB renewed its commitment to supporting the clean tech cluster and SETA has placed 230 people in jobs since late 2009. UPhx programs is offering two sustainability related degree programs in person for the first time due to the Sacramento region ’s history of success and high levels of collaboration in the region, A CET database is now shared among the organizations that regularly interact with company leaders; company data is centralized for the first time with an agreed upon protocol for updating the information. Saves time! Hand off to Rick…
- You can find a copy of this presentation, information about GCA, the 5 year progress report, our clean energy sector strategy and lots of other information and resources on the new website.