Polaris Conference 2010

•

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Emily Doig/social media daily

Social Media, SEO and Blogging for small and medium business

Business Technologie

ONLINE MARKETING
ONLINE MARKETING
for small and medium business

SOCIAL MEDIA, SEO and BLOGGING EXPLAINED

Twitter: @emilydoig

email: emily@cookieonlinemarketing.com
www.thesocialmediaproject.com.au

www.cookieonlinemarketing.com

AGENDA
SOCIAL MEDIA
SEARCH ENGINE OPTIMISATION (SEO)

BLOGGING FOR BUSINESS

RESOURCES

QUESTIONS

Social Media
Marketing is changing
As business owners we need to adapt
It's about sharing, communicating and engaging

Each social media platform has a different proposition

Think that social media isn't for the finance industry?

Social Media
Chartered Accountants of Australia
Budgets are sexy
ATO
Warren Buffet
CPA Australia
Ernts and Young
The Budget Dude

All use social media

Social Networks
There are hundreds of Social Networks

Today, we'll look at 3...

facebook

Twitter
Linkedin

Social Media Dont's
Ignore feedback

Be defensive

Do things by halves... be committed

Trash Talk

Be spammy

"Search Engine
Optimsation is the
process of improving the
volume or quality of

traffic
to a webiste or web
page"
-
wikipedia

5th Ave. Manhattan. August 2009.

Search Engine Optimisation

What is SEO?

Why is it so important?

What can you do to improve your site?

Dark promises

Search Engine Optimisation

Research terms

Dynamic content

Be relevant and contextual
ANALYTICS, ANALYTICS, ANALYTICS

Avoid excessive amounts of flash

Tags Links competitors

Your blog
is like

a puppy

Charlie- Aged 4 Months. April 10

What is your Niche?

You gotta have one

Stay true to it

Dont be afraid

Show expertise

Virgin Racing Launch March 2010

Get blogging

review a new product
review an event

interview clients, management teams or thought leaders

tips and tricks for your industry

helpful links
Invite guests bloggers to write on industry

Content isn't always just text... get creative
Have a clear call to action

Resources

A copy of today's presentation

along with some useful links will be available on Monday at

www.cookieonlinemarketing.com/polaris
WWW.COOKIEONLINEMARKETING/POLARIS

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Polaris Conference 2010

1. ONLINE MARKETING ONLINE MARKETING for small and medium business SOCIAL MEDIA, SEO and BLOGGING EXPLAINED Twitter: @emilydoig email: emily@cookieonlinemarketing.com www.thesocialmediaproject.com.au www.cookieonlinemarketing.com

2. AGENDA SOCIAL MEDIA SEARCH ENGINE OPTIMISATION (SEO) BLOGGING FOR BUSINESS RESOURCES QUESTIONS

3. SOCIAL MEDIA

4. SOCIAL MEDIA EXPLAINED

5. Social Media Marketing is changing As business owners we need to adapt It's about sharing, communicating and engaging Each social media platform has a different proposition Think that social media isn't for the finance industry?

6. Social Media Chartered Accountants of Australia Budgets are sexy ATO Warren Buffet CPA Australia Ernts and Young The Budget Dude All use social media

7. Social Networks There are hundreds of Social Networks Today, we'll look at 3... facebook Twitter Linkedin

8. Social Media Do's Research tools that suit you business Completely set up your profile before you start interacting Find your voice Join a conversation Promote your social media profile Be helpful Be transparent

9. Social Media Dont's Ignore feedback Be defensive Do things by halves... be committed Trash Talk Be spammy

10. SEO SEARCH ENGINE OPTIMISATION

11. "Search Engine Optimsation is the process of improving the volume or quality of traffic to a webiste or web page" - wikipedia 5th Ave. Manhattan. August 2009.

12. Search Engine Optimisation What is SEO? Why is it so important? What can you do to improve your site? Dark promises

13. Search Engine Optimisation Research terms Dynamic content Be relevant and contextual ANALYTICS, ANALYTICS, ANALYTICS Avoid excessive amounts of flash Tags Links competitors

14. BLOGGING FOR BUSINESS

15. Your blog is like a puppy Charlie- Aged 4 Months. April 10

16. What is your Niche? You gotta have one Stay true to it Dont be afraid Show expertise Virgin Racing Launch March 2010

17. Get blogging review a new product review an event interview clients, management teams or thought leaders tips and tricks for your industry helpful links Invite guests bloggers to write on industry Content isn't always just text... get creative Have a clear call to action

18. Resources A copy of today's presentation along with some useful links will be available on Monday at www.cookieonlinemarketing.com/polaris WWW.COOKIEONLINEMARKETING/POLARIS

Polaris Conference 2010

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