Location Based Marketing: Hottest Segment in Social Media
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Location Based Marketing Services presentation from the 2010 DrivingSales Executive Summit. Overview: What is LBS? Current examples of usage and the introduction of CarZar: The 1st Location Based Social Automotive Sharing App.
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Location Based Marketing: Hottest Segment in Social Media
- 1. Hottest Segment in Social Media Passionately presented by: Eric Miltsch | Driving Sales Executive Summit | 2010 LasVegas
- 2. Location based services: Using mobile phones to share… • Where you are • What you’re doing… • With your network… • To get more info • And change your experiences
- 5. • 80% male • 70% 19-35 yrs. old • 70% college grads • 38% considered influential • 20% more likely to do mobile research
- 6. Search Engines Help me look for stuff Social Networks Let me talk about myself Location Based Services Know exactly what I want!
- 7. Find friends Game elements Coupons Share activities/loyalty
- 8. Hidden offers Points of interest New experiences Find products/reviews
- 9. 83%Of Americans have cell phones 31%Are smart phones 10%Use LBS Once/week 63%iPhone users on LBS Once/week Locate nearby points of interest, stores or services & reviews Gartner Of which To Share their location for perks such as Mobile coupons & discounts And willing to Of which
- 21. This app is so awesome and easy to use, even a blind guy could like it! CarZar is a FourSquare-like car-spotting service, iPhone app The app is a really nice idea…Great job guys! Volker Jaeckel Cobalt Dale Pollak vAuto They’re onto something with CarZar, especially for the "car enthusiast" folks ! Aaron Strout Powered Inc.
Hinweis der Redaktion
- Most people believe anything related to “social” is for telling your friends about the mundane things we do during the day. LBS is about sharing what you’re doing, WHERE you’re doing…call it what you want, LBM, LBS, check-in’s – Foursquare puts it nicely; it changes the way we experience the things we do every day – or even better, the unique things we do. Of course, we know it’s much more than that. It’s for telling your friends about the awesome things we’re doing – like presenting, on stage in Las Vegas, to the best minds in the retail auto business.
- Crazy great stuff like Nick Tahou’s Garbage Plate create word of mouth by being so incredible & unique that people can’t help but talk about it. Traditional businesses don’t usually create that level of uniqueness – to the point when people visit Rochester for the 1st time, Nick Tahous is often one of the 1st places they visit. Imagine creating a level
- Digital loyalty program. Loyalcation?
- Great group to target – these are the influencers, the people others watch, learn from & trust. Do you think this group is reading the newspaper? Watching network TV
- Clean websites, reliable hosting, online banners, blogs, social media, SEO, mobile…what’s next? Location. Are you going to wait for this as well?
- Within 5 years, the mobile market will overtake the desktop market. 80% of LBS users are willing to share their location in exchange for relevant info, offers, coupons, discounts, etc. 30% of users under 30 respond to at least one mobile coupon/offer each month.
- Website features: One True Fan – website application that adds an LBS elements to webpages Search competitor App solutions QR Codes Augmented reality Mobile 3D Persistent location Geo-fencing: Artificial boundaries trigger offers Dwell Time: Time between offer triggered & action
- Remember this phone? We used this to find stuff. Technology is making it easier for stuff to find us.
- Foursquare doesn’t want to play in our space; Facebook may be on to something - the rest of the LBS’ continue to have hard time struggling with our segment’s shoppers, understanding the retail dynamic…they simply don’t get the importance of the relationships needed between each of these – including the OEM’s.
- Does this create word of mouth? Reward your fans? Leverage your evangelists? Most importantly – is the message relevant to the masses? Grouping friends & interests in inherent to all social applications – Mark Zuckerberg While we’re all friends – brought together at some point in time, the moment the content/interests streams cross – this creates noise & suddenly people aren’t interested.
- The validation I needed to see to prove this concept had legs: Dennis Crowley’s own version of CarZar: Tweeting a link to an image from his Flickr acct. C’mon Dennis, you can better than that. Wait. I can…
- Let’s have some fun w/a great example of how people can get involved using LBS: Spot a Ferrari & a Maserati to unlock the DSES Badge. You don’t have to go far – in fact, it can be achieved without even leaving the building. Show your DSES badge to either me or Jared…(prize?)
- Quotes from VJ, Intomobile, Aaron Strout & Dale Pollak