TV Advertising: There will be blood

The future of TV Advertising
Emi Gal | @emigal | emi@brainient.com

There will be blood.

The Scream by Edvard Munch, 1983

6 6 6

Problem 1: interruptive
Source: flickr (grey shift)

Problem 2:
TV advertising
is not really
contextual

Problem 3: boring

Problem 4:
TV advertising
doesn’t drive
to action
Source: flickr (Julia Keller)

Problem 5: expensive
Source: Getty Images

Problem 6: limited
Source: flickr (desolate places)

There’s good news

Solution 1: non-intrusive format

Solution 2: performance-based

Solution 3: plug & play

Solution 4: context related

Solution 5: two-way

Solution 6: interactive video

Make more money with your video content.

3:19
Joel
“...in whose land they shed innocent blood.”

Thank you!
emi@brainient.com
www.brainient.com
@emigal

Empfohlen