1. Social Media Simplified:
The Benefits and Getting Started
By Emily Miethner
Community Manager // RecordSetter
Founder // President of NY Creative Interns
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

2. What I Do
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

3. What I Do
• Community Manager at RecordSetter, the new
home for world records with 13,000+ world
records from 60+ countries
• Founder, President of NY Creative Interns,
the largest Meetup for interns and recent grads
in New York City
• Lover of peanut butter
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

4. The Benefits of Social Media
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

5. You Can’t Afford to Not Use Social Media
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

6. You Can’t Afford to Not Use Social Media
• Once you learn how to find value in social
media, you will save time and money
• It’s a marathon, not a sprint
• Be like Nike and just do it
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

7. “Meet” People at Scale
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

8. “Meet” People at Scale
• Create a personal support network
• Keep track of connections on multiple levels
• Easily get on the radar of new contacts
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

9. Have Better Conversations Offline
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

10. Have Better Conversations Offline
• Learn about people you want to work with
• Decide what events to attend by checking out
the guest list, searching Twitter, etc
• If you can’t make events…attend virtually
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

11. Getting Started with Social Media
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

12. Define Your Goals
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

13. Define Your Goals
• What are you trying to accomplish by adding
social media into your routine?
• Examples:
• Sell products
• Increase traffic
• Enhance customer service
• Meet people and gain contacts
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

14. Investigate Niche Communities
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

15. Investigate Niche Communities
• It’s wise to be on Twitter, Facebook, and
LinkedIn due to their sheer size, but…
• Smaller niche communities can have a better
target audience
• Although most social media is free, your time
is valuable, spend it wisely
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

16. Try Many, Stick to a Few
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

17. Try Many, Stick to a Few
• Try platforms before you discount them
• Find out what’s adding the most value to your
business to determine which platforms to use
• Once you decide, being consistent is key
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

18. My Favorite Social Media Tools
• Rapportive – learn about contacts
• Eventbrite – event planning
• Meetup – group management
• 37signals– task management and CRM
• Hootsuite – social network management
• Mailchimp – email newsletter creation
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns

19. Thank you!
emilymiethner.com
recordsetter.com
nycreativeinterns.com
@WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns