1. Social Media Today, Part I
● Brushing up on Twitter, Facebook & LinkedIn
By @EmilyMiethner & @PatriciaKitchen

2. Hello and welcome!
● Introductions
By @EmilyMiethner & @PatriciaKitchen

3. What We Do
Emily Miethner
● Social Media Career Coach, Speaker, Strategist
● Founder / President, NY Creative Interns
Patricia Kitchen
● Newsday Web Reporter
● Also writing on social media basics and personal
branding
By @EmilyMiethner & @PatriciaKitchen

4. What We’ll Cover
● Twitter
● LinkedIn
● Facebook
● Your Questions
By @EmilyMiethner & @PatriciaKitchen

5. By @EmilyMiethner & @PatriciaKitchen

6. Getting Started
● LinkedIn is NOT just a glorified resume
● It can be the keystone for your personal brand
● It's social. It’s OK to talk to strangers
By @EmilyMiethner & @PatriciaKitchen

7. Getting Started
● People respond to you better if you have a profile
photo
● The headline under your name is valuable real
estate, but often underused
By @EmilyMiethner & @PatriciaKitchen

8. Customize Your URL
By @EmilyMiethner & @PatriciaKitchen

9. Getting Started
● Job hunters: LinkedIn can turn your profile into a
resume
● Journalists can take a free tutorial Feb. 28 on
finding and researching sources
● See my resources list at
● bit.ly/LinkedInResources
By @EmilyMiethner & @PatriciaKitchen

10. By @EmilyMiethner & @PatriciaKitchen

11. Why Twitter
● You may think you don’t have time, but when you
learn how to find value in Twitter, you won’t have
time to not be on Twitter
● Your experience will be as good as the people you
follow
● Find and follow news from the people and sources
you care about
By @EmilyMiethner & @PatriciaKitchen

12. Why Twitter
By @EmilyMiethner & @PatriciaKitchen

13. Terminology
● An “@ mention” is using a twitter handle in a tweet
● An “@ reply” is when you start a tweet with a twitter
handle
● A hashtag (#smwknd) is a way to group/sort tweets
By @EmilyMiethner & @PatriciaKitchen

14. @Mention vs. @Reply
vs.
By @EmilyMiethner & @PatriciaKitchen

15. Hashtag Stream
vs.
By @EmilyMiethner & @PatriciaKitchen

16. Tips
● If someone is on Twitter, don’t be afraid to tweet at
them
● You have room for 140 characters, but stick to 120
● Take advantage of your Twitter profile
By @EmilyMiethner & @PatriciaKitchen

17. Sample Twitter Bios
vs.
By @EmilyMiethner & @PatriciaKitchen

18. Sample Twitter Bios
vs.
By @EmilyMiethner & @PatriciaKitchen

19. Sample Twitter Bios
vs.
By @EmilyMiethner & @PatriciaKitchen

20. By @EmilyMiethner & @PatriciaKitchen

21. Share Content with Lists
● Share content with specific people
● See content from specific people
● Friends won't know if you add them to three lists:
○ Close Friends
○ Acquaintances
○ Restricted
By @EmilyMiethner & @PatriciaKitchen

22. Share Content with Lists
By @EmilyMiethner & @PatriciaKitchen

23. Create Lists
By @EmilyMiethner & @PatriciaKitchen

24. Create Lists
By @EmilyMiethner & @PatriciaKitchen

25. View Your Profile As...
By @EmilyMiethner & @PatriciaKitchen

26. Conclusion
● Be active
● Be consistent
● Be responsive
By @EmilyMiethner & @PatriciaKitchen

27. Thank You!
Questions?
By @EmilyMiethner & @PatriciaKitchen