2. What We’ll Cover
• Build a 100% complete company profile
• Become a thought leader
• Grow your follower base
• Case studies for success
Marketing Your Business with By @EmilyMiethner
3. Company Pages are Changing
• More insight into offerings
• Actual engagement with followers
• Build your reputation
Marketing Your Business with By @EmilyMiethner
4. Build a 100% Complete Profile
• Enter the basics
• Add products
• Include photos and videos
• Get recommendations
• Careers Page
Marketing Your Business with By @EmilyMiethner
11. Get Recommendations
According to a CompUSA and iPerceptions study,
63% of consumers indicate they are more
likely to purchase from a site if it has product
ratings and reviews.
Marketing Your Business with By @EmilyMiethner
25. Growing Your Follower Base
• Add the LinkedIn follow button
• Use your existing network
• Share valuable content
Marketing Your Business with By @EmilyMiethner
26. Add the Follow Button
Marketing Your Business with By @EmilyMiethner
27. Use Your Existing Network
Marketing Your Business with By @EmilyMiethner
34. Case Study: Salesforce.com
• 30% increase in engagement by followers
• 30% increase in sharing of messages
• Local social teams can customize messages for
specific events
Marketing Your Business with By @EmilyMiethner
36. Case Study: Hubspot
• 16,500 followers and 82,000 group members
• Exponentially higher conversions for customers
than other social networks
• Thought leadership position helps improve lead
generation efforts
Marketing Your Business with By @EmilyMiethner
37. In Conclusion
• Build your page and dive in
• Share content consistently
• Optimize your posts using LinkedIn analytics
• Be helpful, not promotional
Marketing Your Business with By @EmilyMiethner
