How to Stand Out in Your Job Hunt

How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.

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Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to: - Choose the right management software for your life. - Pick the right networks for your audience. - Prove your audience is coming to your shows. - Set realistic goals around your social media. Created for BurlyCon 2015

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How to Manage Your Social Media like a Boss

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This presentation discusses the future of semantic search, and how exactly to direct your content strategy towards that. The future of search has confounded many marketers who find it difficult to stay up with the constant changes and updates. If we understand the endgame search engines are shooting for, and where they are evolving too, we can focus our content strategy on the long-term and not get terribly hung up on the individual updates.

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Everyone groans at the word "marketing," but in order to fully round out your performance and your brand, reach out to burlesque fans, and have fans come to your show, you need to build an audience. Social media's an easy way to send your message and gather your people. In this workshop, the Professor of Nerdlesque Jo Jo Stilletto and social media expert Erica McGillivray (moz.com) will cover Twitter, Facebook, Pinterest, Tumblr, Vine, and Instagram and teach you: How to present consistent branding across platforms that matches your character; connecting with burlesque fans and how reach an audience beyond your friends, family, and fellow performers; what tools to use to streamline finding, creating, and sharing your content; tips and tricks on how to get the most amplification of your message from timing and formatting to sharing across networks; setting realistic goals based on your needs; and how to get the metrics that matter.

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My presentation from the DIG SOUTH conference in April 2018. Navigating a career in marketing is a challenge. At times, it can feel like you're stuck and there's no opportunity to breakthrough to the next level. That was exactly where I found myself in 2011. I was trapped in a mid-level marketing role and he couldn't find a path upward in the organization. Just five years later, I became the CMO of one of the fastest growing companies in the US. In this session, I discussed my journey from a marketing manager to executive and share the valuable lessons learned along the way. I show how aspiring marketing leaders need to not only be high performers in their current job, but also focus on building their personal brands and networks for the long term.

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There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this presentation, Jeff Perkins will discuss how he built his personal brand leveraging content and social media to propel him from mid-level marketing manager to executive. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session. After this session, you’ll be able to: 1) Develop your personal brand positioning 2) Build a content strategy for your personal brand 3) Leverage social media to build your personal brand 4) Balance your personal brand with your professional responsibilities

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Are you a start-up? Are you trying to find new ways to expand your business? If so this is the webinar for you! We have brought together two industry thought leaders to go head to head, sharing real-life examples and the secrets of how startups can reach massive audiences. Join us as Larry Kim Founder & CTO of Wordstream & Robert Moore Founder & CEO of RJMetrics duke it out in our most anticipated webinar of 2015!!

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Building a Community can feel like a daunting task, but you know the investment can be invaluable. You’ll have to get your hands dirty, get creative, and analyze the data to make it happen. In this session Jen Sable Lopez, Director of Community at Moz, will talk goals, tactics, measurement, and give tons of real-life examples to help you build and keep a healthy community for your organization. Learn how to: Grow and develop community Gain insights into how Moz runs their community Adopt best practices from Jen Sable Lopez

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Finding new recruits online is easy but getting their response in this noisy world is an art! The explosion of social media has enabled companies direct access to people like never before and in 2016 using social media for recruiting is not a new concept. But with the explosion came the noise and recruiters must work smarter if they want to engage & attract candidates to their roles.   - Discover tools that you can use to map across social networks to improve candidate engagement.  - See real examples of companies who are getting it wrong (and why) and learn from those who are getting it right.  - Simple steps that you can implement immediately to maximise your return on social recruiting

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This class is designed for college students and recent grads who are looking for help finding their place (and a job, perhaps?) in the big city (or any city). Are you struggling to find a job you care about? Getting turned down and you don’t know why? In this class we’ll cover ways to reach out to people, balancing your search with social activities, how to find the best events, and the art of hustle. You’ll leave class feeling confident and prepared to find and meet people who will help you in the next stage of your career. Plus, you’ll have fun! During class we will: Discuss how to stand out in the sea of applicants Uncover the best way to get informational interviews (ie meet cool people you admire) Learn why going out is as important as emailing resumes and more! Classes consist of about 60 minutes on the presentation, with the rest of the time for application of what you’ve learned and Q&A. Class Reviews “Emily is a great teacher because she’s genuine and passionate about what she’s talking about.” “I made a couple new friends/contacts! I was surprised how effective a virtual event could be.” “I love NY Creative Interns events because they teach professional principles while being light-hearted and casual. Everything is easier when you feel like you’re in a comfortable and welcoming environment.” “Emily has tons of first hand experience when it comes to networking and making connections. This class provided some GREAT advice on all sorts of things from how to meet new people, find cool events or how to write an efficient email. The best part was Emily had many personal anecdotes throughout the class that she would share. I would definitely recommend this class to a recent graduate, it really gets you in the mindset you need to start reaching out and get stuff done!”

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