Internal Presentation on Social Media to staff

1. Social Media Primer by Matt & Eddie

3. Topics What is Social Media The Tools: blogs, facebook, twitter FIU’s social media sites and accounts How has it changed the way we work

4. What is Social Media Social Media is a category of sites that is based on user participation and user-generated content an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures

5. What is Social Media

6. What is Social Media It has shifted how we communicate, it has democratized communications "We" are the influencers We get our info faster than traditional media It is a force to be reckoned with Users expect you to be there Transparent, inclusive, authentic, customer driven Create opportunities for people to feel ownership of the brand

7. Tools: blogs, facebook, twitter Blogs

8. Tools: blogs, facebook, twitter Blogs http://www.youtube.com/watch?v=NN2I1pWXjXI

9. Tools: blogs, facebook, twitter New York Times CNN Wall Street Journal The Washington Post NEWS@FIU Biznews.fiu.edu

10. Tools: blogs, facebook, twitter Social Networks http://www.youtube.com/watch?v=6a_KF7TYKVc

11. Tools: blogs, facebook, twitter 250 million users If it were a country, it would be the 4th largest in the world - profile - group - page Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.

12. Facebook Myspace Twitter Linkedin Gen Z 61% 65% 9% 0% Gen Y 65% 75% 14% 9% Gen X 76% 57% 18% 13% Baby Boomers 73% 40% 13% 13% WWII Gen 90% 23% 17% 4% Tools: blogs, facebook, twitter Social Networking Sites Used by US Social Network Users, by Generation, May 2009 (% of Respondents in each group) Source: Anderson Analytics, "Social Network A& U Profiler, provided by emarketer, July 13, 2009

13. Tools: blogs, facebook, twitter Twitter http://www.youtube.com/watch?v=jGbLWQYJ6iM

14. Tools: blogs, facebook, twitter Twitter @fiuconnection

15. Tools: blogs, facebook, twitter Twitter @fiunews 1,119 Followers

16. Tools: blogs, facebook, twitter youtube.com/floridainternational 140 videos uploaded 95K video views 212 subscribers twitter.com @FIUNews - 1119 followers @FIUconnection flickr.com/fiu 2,839 images 105 marked as favorites 219,738 views facebook.com/floridainternational 6,126 fans 197 interactions/week issuu.com 10 issues posted 11,832 document views (FIU Magazine) News.fiu.edu 123K views since January 78K unique visitors 23K E-mail Subscribers 385 Comments myspace.com/floridainternational 226 friends

19. How has it changed the way we work What should you do right now? Join Facebook. (if you are not already there and check your account frequently to get a feel for using it) Listen. (use facebook and twitter search to find groups or pages related to your subject matter) Engage. (talk, comment and participate in those groups or pages which are specific to your targets) Strategize. (social media is not the answer to every marketing or communication question)

20. Questions