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The Publisher' Role in Webcast Marketing

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Dennis Carpenter
Dennis Carpenter
BusinessTechnologie
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24x7Media Presents: The Benefits of Webcasting and the Site Publisher’s Role WEBCASTING HAS BECOME AN ESSENTIAL INGREDIENT FOR B2B SUCCESS
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communication Challenges ,[object Object],[object Object],[object Object],[object Object],Boost revenues Lower cost Reduce time to market Increase efficiency Increase productivity While trying to:
Online Webcast are an Enabler ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Decrease Cost Increase Productivity Increase Efficiency
Types of Events Web Conferencing vs. Webcasting Web Conferencing Webcasting Audience Size Small to medium Medium to large Audio Per phone Streaming Ease of use Requires download No download required Video Limited More robust Interactive Features Annotation, two way audio, polls, surveys Text, chat, polls, surveys Customization Little offered Extensive Audience development Internal groups External groups
Why Integrate Webcasting Into Your Mix? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The human voice is a powerful tool! Individuals tend to retain 10% of what they read and 50% of what they read and hear If your customers can see, hear, and feel the difference between you and your competitors, then maybe they will start to think differently about you
The Newest Tool - Webcasting ,[object Object],[object Object],[object Object],[object Object]
Benefits of Webcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Webcasting’s Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Publisher’s Role in Your Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publisher’s Role: Market Expertise ,[object Object],[object Object],[object Object],[object Object]
Publisher’s Role: Turn-Key Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publisher’s Role: Customization
Publisher’s Role: Polling ,[object Object]
Immediate Results of Polling
Publisher’s Role: Audience Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Registration Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publisher’s Role: Surveying and Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Publisher' Role in Webcast Marketing

  • 1. 24x7Media Presents: The Benefits of Webcasting and the Site Publisher’s Role WEBCASTING HAS BECOME AN ESSENTIAL INGREDIENT FOR B2B SUCCESS
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  • 5. Types of Events Web Conferencing vs. Webcasting Web Conferencing Webcasting Audience Size Small to medium Medium to large Audio Per phone Streaming Ease of use Requires download No download required Video Limited More robust Interactive Features Annotation, two way audio, polls, surveys Text, chat, polls, surveys Customization Little offered Extensive Audience development Internal groups External groups
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