June 2012, the Chamber's Connect @ Lunch focused on LinkedIn for Business.

2. LinkedIn
For
Business
LinkedIn is the world’s largest professional network.
LinkedIn connects you to your trusted contacts and helps
you exchange knowledge, ideas, and opportunities with
a broader network of professionals.

3. LinkedIn started
in the living room
of co-founder Reid
Hoffman in 2002.

4. LinkedIn officially
launched on
May 5, 2003.

5. By the end of
their first month,
LinkedIn had
4,800 members.

6. As of March 31, 2012,
LinkedIn is the world’s
largest professional
network with 161
million members in over
200 countries and
territories.

7. On average ,
professionals
are signing up
to join LinkedIn
at the rate of 2
per second.

8. Users spend an
average of 17
minutes on
LinkedIn each day.

9. •What do LinkedIn users do?
create a free online profile, like that of a resume,
connect with colleagues, and discover breaking news
and professional insights.
Top level executives primarily use LinkedIn for
industry networking (22%) and promoting their
businesses (20%).
Middle management professionals primarily use
LinkedIn to keep in touch with other people (24%) and
industry networking (20%).
Entry level employees primarily use LinkedIn for job
searches (24%) and co-worker networking (23%).
Overall, the top activities on LinkedIn are industry
networking (61%), keeping in touch (61%), and co-
worker networking (55%).

10. Members did
nearly 4.2 billion
professional
oriented searches
in 2011.

11. Available in
17
languages

12. 2,447
Employees
around the
world

13. All of 2011’s
Fortune 500
executives are
Members

14. 82 of the
Fortune
100
Companies
use
LinkedIn

15. More than 2
million
companies
have LinkedIn
company
pages

16. There are more than
1 million LinkedIn groups
of members sharing
insights and knowledge

17. Hundreds of
thousands of job
applications have been
submitted via Apply
with LinkedIn.

18. LinkedIn announced
May 3, 2012 , they
acquired the
professional content
sharing community of
SlideShare.

21. Control what people know about
you by editing your profile.
(Communicate a professional
brand and let other members
connect, communicate, and
collaborate with you.)

22. What does a 100% Profile mean?
•Photo
•Executive summary
•Skills set
•Education
•3 recent positions
•3 recommendations from your connections

23. Basic Info
•Name
•Professional Headline- job title, but
customize it to reveal something about
expertise and personality
•Use your location and industry to help
people reconnect and reach out.
•3 recent positions- if you work for a big
corporation, you can click edit display
name to add in the name of your
subsidiary.
•Description: list requirements and
accomplishments to increase your
appearance in search results.

24. •Education: Where and what you studied
provides insight into your professional
expertise.
•Executive summary: expertise,
accomplishments and goals. Write in first
person, discuss what you are passionate
about, and use key words to make you
easier to find.
•Recommendations:
•Websites: Can say other to create your
own description.
THE MORE DETAILED YOU ARE, THE
MORE YOU WILL BE NOTICED and
EASIER TO FIND.

25. What can you Search?
-Companies
-Groups
-Connections

26. What would you put on your
resume/business card?
Facebook is the place for family
and friends, and LinkedIn is
about business.

27. LINKEDIN CHECK LIST
•Apps- add your slideshare, etc. to
your profile. Enrich and share
information
•Blog Link- engage with your written
material
•Add company pages- Describe
products and services, embed videos,
etc.
•Events-

28. Follow companies: keep your eye on
what’s new and best practices
Groups- Join them and stay up on
topics on interest and network with
other industry experts
Help center and YouTube Channel:
Watch for how to’s for answers…
Images: 80x80 pixels: watch your
location, wardrobe, etc. Should reflect
professional nature

29. Jobs: search, post, etc.
Keywords: utilize for search purposes
Link to LinkedIn in your email signature
Mobile App- access 24/7
Update at least once a week.
Connections on LinkedIn should mirror
your offline professional network

31. Should I post a profile picture?
Next page is a heat map portraying what visitors look at most.