This IDC Country Brief cover India, where the amount of data created, replicated, and consumed each year will grow an amazing 23-fold through the end of the decade, according to the 2012 EMC-IDC Digital Universe study.
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The Digital Universe in 2020 - India
1. I D C C O U N T R Y B R I E F
T H E D I G I T AL U N I V E R S E I N 2 0 2 0 : B i g D a t a ,
Bigger Digital Shadows, and Biggest Growth in
the Far East â India
February 2013
By John Gantz, David Reinsel, and Marshall Amaldas
Sponsored by EMC Corporation
Content for this paper is adapted from IDC's Digital Universe Study, December 2012, sponsored by
EMC. Additional content for the study can be viewed at http://www.emc.com/leadership/digital-
universe/iview/index.htm
India Profile
Digital Universe in India to Grow 23-Fold Between 2012 and 2020
The digital universe in India, or the digital bits captured or created each year in the country, is
expected to grow from 127 exabytes to 2.9 zettabytes between 2012 and 2020 (see Figure 1).
If all of the digital information created by India in 2012 had to be stored on Apple's latest iPhone 5
(32GB) smartphone, it would take more than 5,100 stacks of iPhone 5 devices as tall as the
subcontinent's famed Mount Everest. The total digital data created in the country will more than
double every two years, or grow by 50% every year. India's share of the global digital universe will
grow from 4% to 7% between 2012 and 2020. By 2020, its digital universe, if printed out as text,
would make a stack of books (equivalent to the 100,000-word paperback version of The Hunger
Games) reaching from Earth to Pluto and back 10 times. Asia's giants India and China together
account for 17% of the digital universe today; their contribution to the total digital universe is expected
to be as high as 29% by 2020.
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