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emBlue


Thursday, March 25, 2010
email
                           en números


emBlue


Thursday, March 25, 2010
Julián M. Drault




                            85% mail es SPAM


                        25% población usa Internet
                       210 billones de mails diarios
                    123 mails promedio x día x persona
emBlue
ePEXO


Thursday, March 25, 2010
2015 => 507 billones mails x día
emBlue
                                  (+2x)
Thursday, March 25, 2010
Julián M. Drault


                                         ROI
                                           $70.-
                       mail
                       basura                                  x 7000
                                                               ($0,01.- x mail)




                                                        OR 1.5%
                                                        (105 personas)




                                1 venta = $70.- (equilibrio)
emBlue
ePEXO


Thursday, March 25, 2010
Julián M. Drault




                                      vs
                           enviar emails e-mail marketing
                                        invertir en recursos
                                        foco en contenido
                                        construcción sudorosa BBDD
                                        segmentación BBDD (interés, momento)
                                        personalización (conocer cliente)
                                        aprendizaje cíclico (BI)
                                        depuración
                                        etc.



                                                  $
emBlue
ePEXO


Thursday, March 25, 2010
cambió algo en
                           estos años ?


emBlue


Thursday, March 25, 2010
Julián M. Drault




emBlue
ePEXO


Thursday, March 25, 2010
Julián M. Drault




emBlue
ePEXO


Thursday, March 25, 2010
Julián M. Drault




emBlue
ePEXO


Thursday, March 25, 2010
Julián M. Drault




emBlue
ePEXO


Thursday, March 25, 2010
Julián M. Drault




emBlue
ePEXO


Thursday, March 25, 2010
Julián M. Drault




emBlue
ePEXO


Thursday, March 25, 2010
GRACIAS ...
                                   :)


                           julián m. drault
                               jmd@grupopexo.com




                           http://classmyth.blogspot.com




emBlue


Thursday, March 25, 2010

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Howa Marzo 2010