For the full video of this presentation, please visit: http://www.embedded-vision.com/platinum-members/ptc/embedded-vision-training/videos/pages/sept-2016-member-meeting-ptc For more information about embedded vision, please visit: http://www.embedded-vision.com Jay Wright, President and General Manager of Vuforia at PTC, delivers the presentation "What's Augmented? What's Reality?" at the September 2016 Embedded Vision Alliance Member Meeting. Wright provides insights on augmented reality markets, applications and technology.

1. WHAT’S AUGMENTED?
WHAT’S REALITY?
Jay Wright
President & General Manager, Vuforia
September 20, 2016

2. 2
Superimposing computer graphics onto a live view of the world.
Also known as “AR”
aug·men·ted re·al·i·ty

3. 3
AR/VR is the fourth major platform shift
- Tim Merel, Digi-Capital

4. 44
Market & Sell Create Operate Service
APPLICATION AREAS

5. 55
MARKET & SELL

8. CREATE

9. 99
OPERATE

10. 1010
SERVICE

11. 1111
Computer
Vision
Content
Creation
Fragmentation
CHALLENGES

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COMPUTER VISION

13. 13

14. Content Creation

15. 15
FRAGMENTATION
Tablets StandalonePhones Monocular BinocularTetheredAdd-in
Viewers
VR Viewers Digital Eyewear

16. 17
Jay Wright
President & GM
@jaywrightnow
vuforia.com