EIT ICT Labs wants be present at EXPO 2015. The City Data Fusion project proposes to install City Sensing in EXPO Gate to display the pulse of Milano during the EXPO. The idea of City Data Fusion and the installation of City Data Fusion for Milano Design Week 2014 is covered in the slides.

1. City Data Fusion
for Event Management
Emanuele Della Valle
Politecnico di Milano

2. CONTEXT
The digital reflection of reality is sharpening thanks to:
the pervasive deployment
of sensors in our cities
the wide adoption of smart
phones (equipped with sensors)
the usage of (location-based)
social networks
the availability of datasets
about urban environment
2

3. GOAL
Advance our ability to feel the pulse of our cities in order to
deliver innovative services
fusing all those data
sources
making sense of the
fused information
3

4. WHAT
London Olympic Games
• 302 events
• 10,568 athletes
• 31 venues
• 9,000,000 tickets sold
Milano Design Week
• +600 venues
• +1000 events
• 5 days
• 500,000 people
City-Scale Events: thousands of events about a topic hosted
in hundreds of venues attracting hundred thousands people
4

5. WHY
Problem
Events' sponsors want to
quantify the return on
investment
Existing solutions
Spread people around the
hundreds of event to asses
the success of the various
events
Effective, but expensive
5

6. Step 1: associate mobile traffic volume to urban areas
Real data recorded on 13 April 2013 between 13:00 and 00:00
HOW
6

7. Step 2: subtract what is systematic obtaining the anomalous
Real data recorded on 13 April 2013 between 13:00 and 00:00
HOW
7

8. Step 3: Identify interesting areas
Brera
Tortona
Porta
Romana
Real data recorded on 13 April 2013 between 13:00 and 00:00
HOW
8

9. Step 4: add the social media signal
Brera
Tortona
Porta
Romana
Real data recorded on 13 April 2013 between 13:00 and 00:00
HOW
9

10. Step 5: find what is anomalous also in the social signal
Brera
Tortona
Porta
Romana
Real data recorded on 13 April 2013 between 13:00 and 00:00
HOW
10

11. DEMOS
CitySensing
Post-hoc dashboard
CitySensing
Public space installation

12. Thank you!
Any question?
Emanuele Della Valle
Politecnico di Milano

13. City Sensing Installation
The Experience of
Milano Design Week 2014
M. Azzi, M. Balduini,
P. Ciuccarelli, E. Della Valle,
F. Antonelli, and R. Larcher

14. THE IDEA
Map View Social Graph View

15. THE INSTALLATION
Map View Social Graph View

16. MAP VIEW

17. MAP VIEW Mobile Anomaly
Low High

18. MAP VIEW
Social Activity
Few Many

19. MAP VIEW
Bike Sharing
Empty Full

20. MAP VIEW
Venues

21. MAP VIEW
Venues
Bike Sharing
Empty Full
Social Activity
Few Many
Mobile Anomaly
Low High

22. SOCIAL GRAPH VIEW

23. SOCIAL GRAPH VIEW
Visitors' microposts
Few Many

24. SOCIAL GRAPH VIEW
Common Topics

25. SOCIAL GRAPH VIEW
Common Topics
Visitors' microposts
Few Many

26. SEE IT IN ACTION
http://youtu.be/MOBie09NHxM

27. IN 6 DAYS
• 50.942.627 Call Data Records
aggregated
• Thousands of anomalies in mobile data
found
• 21782 micro-posts observed over Milano
• 3499 micro-posts correctly linked to
fuorisalone 2014 (correctness 94%)
• 547 micro-post correctly linked to
venues/events of fuorisalone 2014 (correctness
84%)

28. TOP DISTRICTS
1st
2nd
3rd
Porta
Romana
4th
5th
6th 7th

29. TOP VENUES
1st .
2nd .
3rd .
Museo Bagatti Valsecchi 4th .
Magna pars 5th .
Accademia di Brera
Mediateca Santateresa

30. Thank you!
Any Question?
M. Azzi, M. Balduini,
P. Ciuccarelli, E. Della Valle,
F. Antonelli, and R. Larcher

31. City Sensing
for EXPO 2015
Emanuele Della Valle
Politecnico di Milano

33. City Data Fusion
for Event Management
Emanuele Della Valle
Politecnico di Milano