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Emakina Academy
CMS Deadly sins

        Steven Volders – Technical Pre-Sales




                                               1
The 7 sins – The Story


 1. Lust
                             1
 2. Gluttony
                         6       5
 3. Greed

 4. Sloth
                             4
 5. Wrath
                         2       3
 6. Envy

 7. Pride                    7
                                     2
The 7 sins – The Story


Penalty when committing a
deadly sin:

“You will go to hell !”




                            3
The 7 sins - Lust




                    LUST   4
The 7 sins - LUST

• Avoid being seduced by too many „bells and whistles‟.

• Identify your CMS requirements, evaluate and prioritize
  them:
  Ask yourself for each requirement: “What is the added value?”

• Focus on the „must-haves‟

• Use this to benchmark solutions




                                                                  5
SLOTH   6
The 7 sins – SLOTH

Do a CMS Project seriously. Don‟t do it “in-between”

• Don‟t make quick assumptions, but make funded choices.

• Don‟t go lightly over “annoying” end-users.
   Involve end-users from the beginning and listen to them

• Stay informing all stakeholders constantly; keep them motivated.

• Assure having good “after-delivery” services

• Don‟t only evaluate the CMS tool,
   also evaluate the vendor and/or the community




                                                                     7
The 7 sins – PRIDE




                     PRIDE   8
The 7 sins – PRIDE

Conquer pride! Get over it, let it go…


• Don‟t let personal convictions and „holy houses‟ damaging the
   company goals and targets

• Cross departmental boundaries.
   Don‟t only look at the „department‟ goals (not always easy)
   Discuss at direction level if needed.

• Evaluate constantly and dare to steer your approach during the
   project (even if this includes a slow-down of the project)



                                                                   9
ENVY   10
The 7 sins – ENVY

Be aware of “hidden agenda‟s”!


• Keep the decision process as objective as possible

• A good „match‟ with a supplier is important,
   but the supplier choice should be a collective decision.

• Distinct clear facts with personal likes and dislikes

• Avoid mixed interests!




                                                              11
The 7 sins – Wrath / Revenge




                                WRATH/
                               REVENGE
                                     12
The 7 sins – WRATH / REVENGE

Avoid resistance!


•   Involve stakeholders and listen to their opinion

•   Manage expectations!
    Avoid miscomprehensions, uncertainty & confusion

•   Spend enough time on internal communication

•   Think cross-departmental. Include a communication department or include an
    external consultant for change management




                                                                                 13
GREED   14
The 7 sins – GREED

“No gain without pain”

•   Think Big
     •   Define a clear strategy,

     •   identify must-haves, prioritize

     > Select the right future proof tool & partner



“You can‟t have it all”

•   Enable localization
     •   Keep control centrally, but

     •   enable localization: local content, local marketing actions,…

     > Lower the maintenance effort & cost. Decrease TCO


                                                                         15
GLUTTONY
       16
The 7 sins – GLUTTONY

“walk before you run” !



•   Avoid big bang

•   Think big, but start small
     •   Identify a roadmap

     •   Take a phased (& iterative) project approach

     •   Only proceed to next step when previous deliverables are stable enough

•   Pay attention to change management!




                                                                                  17
The 7 sins – What do you choose?




                                   18
The End




          Succes!




                    19

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Emakina Academy #13 : The Seven Sins of CMS implementation

  • 1. Emakina Academy CMS Deadly sins Steven Volders – Technical Pre-Sales 1
  • 2. The 7 sins – The Story 1. Lust 1 2. Gluttony 6 5 3. Greed 4. Sloth 4 5. Wrath 2 3 6. Envy 7. Pride 7 2
  • 3. The 7 sins – The Story Penalty when committing a deadly sin: “You will go to hell !” 3
  • 4. The 7 sins - Lust LUST 4
  • 5. The 7 sins - LUST • Avoid being seduced by too many „bells and whistles‟. • Identify your CMS requirements, evaluate and prioritize them: Ask yourself for each requirement: “What is the added value?” • Focus on the „must-haves‟ • Use this to benchmark solutions 5
  • 6. SLOTH 6
  • 7. The 7 sins – SLOTH Do a CMS Project seriously. Don‟t do it “in-between” • Don‟t make quick assumptions, but make funded choices. • Don‟t go lightly over “annoying” end-users. Involve end-users from the beginning and listen to them • Stay informing all stakeholders constantly; keep them motivated. • Assure having good “after-delivery” services • Don‟t only evaluate the CMS tool, also evaluate the vendor and/or the community 7
  • 8. The 7 sins – PRIDE PRIDE 8
  • 9. The 7 sins – PRIDE Conquer pride! Get over it, let it go… • Don‟t let personal convictions and „holy houses‟ damaging the company goals and targets • Cross departmental boundaries. Don‟t only look at the „department‟ goals (not always easy) Discuss at direction level if needed. • Evaluate constantly and dare to steer your approach during the project (even if this includes a slow-down of the project) 9
  • 10. ENVY 10
  • 11. The 7 sins – ENVY Be aware of “hidden agenda‟s”! • Keep the decision process as objective as possible • A good „match‟ with a supplier is important, but the supplier choice should be a collective decision. • Distinct clear facts with personal likes and dislikes • Avoid mixed interests! 11
  • 12. The 7 sins – Wrath / Revenge WRATH/ REVENGE 12
  • 13. The 7 sins – WRATH / REVENGE Avoid resistance! • Involve stakeholders and listen to their opinion • Manage expectations! Avoid miscomprehensions, uncertainty & confusion • Spend enough time on internal communication • Think cross-departmental. Include a communication department or include an external consultant for change management 13
  • 14. GREED 14
  • 15. The 7 sins – GREED “No gain without pain” • Think Big • Define a clear strategy, • identify must-haves, prioritize > Select the right future proof tool & partner “You can‟t have it all” • Enable localization • Keep control centrally, but • enable localization: local content, local marketing actions,… > Lower the maintenance effort & cost. Decrease TCO 15
  • 16. GLUTTONY 16
  • 17. The 7 sins – GLUTTONY “walk before you run” ! • Avoid big bang • Think big, but start small • Identify a roadmap • Take a phased (& iterative) project approach • Only proceed to next step when previous deliverables are stable enough • Pay attention to change management! 17
  • 18. The 7 sins – What do you choose? 18
  • 19. The End Succes! 19