1. Fortis Merchant Banking Public Portal Olivier Perals Senior Account Manager Emakina

4. Fortis Merchant Banking Public Portal

5. Fortis Merchant Banking Public Portal

7. Fortis Merchant Banking Public Portal  Essential elements Visual hierarchy Structure represented Hint of content Geographic scope Intuitive goals Call-to-action 

9. Fortis Merchant Banking Public Portal *** News appropriately put forward: subtle and prominent at the same time. * It is not clear that the animation is clickable (leads to ‘About us’ section). ** Other highlights, using attractive video. Very likely pulls many visitors deeper into the website. ** Mentioning related websites here (on the homepage, but below the fold) seems appropriate; lost visitors are immediately helped back on their way. ** Feature highlight is relevant, but seems to be dumped on the homepage in a hurry. *** Directing visitors to their right websites is heavily promoted, which is perfect. * Symbols might not be familiar enough and do more damage than good. ** Link is a lot less useful if it’s not a real login shortcut for returning users.

10. Fortis Merchant Banking Public Portal *** Overall image and tone of voice seems very professional, serious, to the point. ** CB has a somewhat more dynamic, modern look & feel. MB looks more static, dull, old fashioned (largely due to its lack of visuals and text-only character). ** Do watch out with ‘light’, cute or jokingly tones, because they threat to water down your overall credibility .

21. e MA giC

24. Thank you! Any questions?