1. Create By : Emaginationz Technologies

3. Google’s penguin and panda are two
different algorithm updates
developed to improve SEO. The first
algorithm update was Google panda
which was released in February 2011.
The second is Google penguin which
was released in April 2012.

4. Before Google’s penguin and panda, the best
way to get more traffic to your website was
through ways that did not benefit the person
who was using the SEO. Both algorithm
updates addressed different problems.

5. • Before panda and penguin quantity
was rewarded instead of quality.
• Google Panda Algorithm check
Quality of Content – Proof
method to Increase your Page
Rank
• Google Penguin Algorithm
Check Quality of links -Proof
methods to Increase your
Traffic.

6. Google panda focused mainly on
• Thin content/content Farming
That means having mass amounts of generic content about the topic on your
website(Poor & Duplicate Content)
• Having large amounts of ads compared to content
This was for websites that had more ads than they did information
More ads
Google spider only
understand content

7. Decrease site traffic
Take action to avoid panda
• Original and informative content on website
• Design website user friendly

8. Google penguin focused mainly on
• Keyword forcing
Keyword forcing means putting more keywords into content
page title than is really useful or needed.
Fish Food is
keyword
• Spam factors like link abuse
If you visit a blog or news website often times you will see in
the comments section posts that don’t seem quite normal. These
types of posts usually have some kind of generic filler text and at
the end a link to another site.
• More internal links in content page or footer of page

9. Decrease site traffic
Take Action to avoid penguin
• Start Building natural links
• Don’t stuff so much keywords in the page title
• Meta tag should be unique and describe purpose of business
• Strip out bad links
• Check for duplicate content
• Add social signals

10. Good Original Content + Good Keywords + Good
Link Building = Good SEO
Study to increase traffic
• How Visitors comes on website ?
• Is it a brand or non brand that people are going to
share and like ?