A detailed strategy for the redesign of your website for maximum usability and effectiveness.

1. The 6 Components of a Winning Web Redesign What you need to know to get the most value for your design dollars. John Whalen, PhD Director, User Experience and Design, e.magination

2. You’re not alone: typical redesign requests: “We just need a quick site refresh.” “Our customers think our site is stale and out of date.” “Our design is so antiquated that people don’t trust our site.” “We have tons of great information, but nobody can find it.” “We need to increase traffic and conversions.” “We’re not interacting with customers.”

3. The 6 components of a winning web redesign: Clear Strategy Compelling Content Analytics / Web Metrics Plan Visual Redesign SEO Tuning / Simplify IA Social Media Integration

4. The 6 components of a winning web redesign: Clear Strategy Compelling Content Analytics / Web Metrics Plan Visual Redesign SEO Tuning / Simplify IA Social Media Integration

5. A story about strategy “Once upon a time there was a little site with some links…”

6. A story about strategy “…it grew and grew and grew”

7. A story about strategy “…it grew and grew and grew”

8. A story about strategy “…it grew and grew and grew, until one day…”

9. A story about strategy “…it was a big mess!”

10. A story about strategy “…finally they strategized…”

11. A story about strategy “…and Yahoo and Comscore lived happily ever after.”

12. Strategy Which do you want as your site?

13. Strategy: Critical Prioritize Business Needs Audiences Audience Tasks Ensure team “gets” user-centered design Build consensus on goals of site

14. The 6 components of a winning web redesign: Clear Strategy Compelling Content Analytics / Web Metrics Plan Visual Redesign SEO Tuning / Simplify IA Social Media Integration

15. Nice white space, but where are the things I need?

17. Find help and location

18. Fast facts

20. Compelling Content Does your site satisfy the needs of your target audience? Are the answers I want obvious? Does the site persuade me to act?

21. The 6 components of a winning web redesign: Clear Strategy Compelling Content Analytics / Web Metrics Plan Visual Redesign SEO Tuning / Simplify IA Social Media Integration

22. Didn’t track their web hits, search clicks, etc. Not clear how to define success or progress.

23. Analytics / Web Metrics Plan How can you ensure your strategy was a success? What are the key indicators? Visitors Sales Inquiries Social Networking Reduced Phone Support Make sure this is covered in the strategy session!

24. The 6 components of a winning web redesign: Clear Strategy Compelling Content Analytics / Web Metrics Plan Visual Redesign SEO Tuning / Simplify IA Social Media Integration

25. Visual Redesign Build trust in your site. Build your brand. Make sure the design effort is consistent with your target audience.

26. Visual Redesign

27. Visual Redesign

28. Visual Redesign

29. The 6 components of a winning web redesign: Clear Strategy Compelling Content Analytics / Web Metrics Plan Visual Redesign SEO Tuning / Simplify IA Social Media Integration

30. SEO Tuning can make a dramatic difference

31. SEO Tuning can make a dramatic difference Simple IA Targeted landing pages Used social networking LinkedIn Facebook Youtube Flickr Twitter Blog Regular content updates Low cost, quickly done.

32. Before: Do you have books on ADHD?

33. After: Brought forward content Visual cues to different types of navigation Improved SEO for targeted words

34. The 6 components of a winning web redesign: Clear Strategy Compelling Content Analytics / Web Metrics Plan Visual Redesign SEO Tuning / Simplify IA Social Media Integration

35. Before No interactivity

36. After: Interactive: YouTube Google Maps Yahoo Groups All no/lowcost ImproveSEO

37. Consider

38. When you hear… “We just need a quick site refresh.” “Our design is so antiquated that people don’t trust our site.” “We have tons of great information, but nobody can find it.”

39. …think about… Clear Strategy Compelling Content Analytics / Web Metrics Plan Visual Redesign SEO Tuning / Simplify IA Social Media Integration

40. Postscript: Interesting sites we mentioned archive.org Compete.com

41. Your Fall Reading List…