What to watch out for as your business takes the 'leapi into new media. it covers the whys, whats and how.

1. Social Media with an eye on
Security
October 10, 2011

2. © 2008 Mobile Telephone Networks. All rights reserved.
Refrain
Tell your story
Keep up the conversation
Be safe!

3. © 2008 Mobile Telephone Networks. All rights reserved.
Background
The rise of social media is inextricably linked with the
revolution in mobile computing, which has spawned a huge
industry in mobile application development.
Today, social media platforms such as Twitter, Facebook and
LinkedIn increasingly are being used by corporate
organisations to engage with customers, manage reputation,
build their brands and communicate information to the rest of
the world.
But social media for Business isn't all about "liking,"
"friending," "up-voting" or "digging." For organizations, there
are real risks to using social media, ranging from damaging
the brand to exposing proprietary information to inviting
lawsuits.

4. © 2008 Mobile Telephone Networks. All rights reserved.
Background cont’d
No matter what a company does any where else, on
social media the key task is to create a COMMUNITY.

5. © 2008 Mobile Telephone Networks. All rights reserved.
Refrain
Tell your story
Keep up the conversation
Be safe!

6. © 2008 Mobile Telephone Networks. All rights reserved.
10 Tips to Build Communities
1. Join a conversation
(Listen before joining)
2. Start a conversation
(Use the Hash tag-#tag- to highlight key words)
3. Crowdsource IT
(Ask questions that develops practical responses and make
content out of the process)
4. Get connected and think about your status but don’t be an
uptweeter
5. Share and care – empathy
6. Personality – you need to have a personality
7 Curate content
(Gather good material/content to share)

7. © 2008 Mobile Telephone Networks. All rights reserved.
10 Tips to Build Communities cont’d
8. Add value
(links to doc,pdf, pictures, videos others)
9. Strategise
( Think about the tools available to you and how to use them)
10. Pick the right tools for the job – twtpoll, ghtnow.com

8. © 2008 Mobile Telephone Networks. All rights reserved.
Refrain
Tell your story
Keep up the conversation
Be safe!

9. © 2008 Mobile Telephone Networks. All rights reserved.
An Eye on Security
We are all aware of the mantra: ‘Safety First’. It is especially
true in cyberspace where ‘There is no LAW”.
So before you use any social networking site, it is invaluable
to understand how they make you vulnerable, and then take
steps to protect yourself and the people you work with.
As a rule: Always make sure you use secure passwords to
access social networks. If anyone else does get into your
account, they are gaining access to a lot of information about
you and about anyone else you are connected to via that
social network. Invariably, it is important, you change
passwords regularly as a matter of routine.

10. © 2008 Mobile Telephone Networks. All rights reserved.
Security Tips
Make sure you understand the default privacy settings offered by
the social networking site, and how to change them.
Consider using separate accounts/identities, or maybe different
pseudonyms, for different campaigns and activities.
Remember that the key to using a network safely is being
able to trust its members. Separate accounts may be a good
way to ensure that such trust is possible.
Be careful when accessing your social network account in public
internet spaces. Delete your password and browsing history
when using a browser on a public machine. See Chapter 6.
How to destroy sensitive information.

11. © 2008 Mobile Telephone Networks. All rights reserved.
Security Tips cont’d
• Access social networking sites using https:// to safeguard
your username, password and other information you post.
Using https:// rather than http:// adds another layer of
security by encrypting the traffic from your browser to your
social networking site.

12. © 2008 Mobile Telephone Networks. All rights reserved.
Refrain
Tell your story
Keep up the conversation
Be safe!

13. Thank You!