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ELLIPTICAL MOBILE SOLUTIONS Presents Advantages of Micro-Modular Data Centers
IT Challenges Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Copyright Elliptical Mobile Solutions 2009  www.ellipticalmobilesolutions.com   ,[object Object],[object Object],[object Object],Mckinsey Group “ since power and infrastructure costs continue to rise while the cost of servers measured in work done per $ continues to fall, it actually is correct to say that the fully burdened  cost of power does, or soon will, dominate all other data center costs.  (James Hamilton Chief Architect Microsoft 2008) Current Trends Indicate Power Demand from Data Centers will Require 14 New Power Plants to be Built by 2012 (Department of Energy) Efficiency=Green
Industry Direction Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com  There is a  shift   occurring in today’s Data Center Design.  Why are companies like  IBM, Microsoft, Sun, HP and Google  all entering the Modular/Containerized Data Center Market ?
Micro-Modular Value Proposition Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com  = Put cooling directly where it is needed.
Average Data Center Today 2.5 PUE RASER based data center 1.5 PUE “ Built in” efficiency RASER “ Forces” 40% reduction in Carbon Emissions RASER eligible for Rebates/ Carbon credits
Micro Modular Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are Micro-Modular Data Centers (MMDCs)  ,[object Object],C³-S.P.E.A.R.: 24U Mobile, Power Assisted Enclosure Copyright Elliptical Mobile Solutions 2010, www.ellipticalmobilesolutions.com,  They have all of the characteristics of a Data Center Building. They are designed specifically to support High Density IT equipment.
When TCO is viewed from the point of view of the useful work performed, the single largest cost driver of TCO for data center and network room physical infrastructure is the unabsorbed overhead cost of underutilized infrastructure. The highest return investment that the average data center operator or specifier can make in relation to physical infrastructure is in  scalability. ,[object Object],[object Object],Traditional Data Center Built to 100% Capacity = Massive up front CapEx EMS Method and associated cost Actual requirement EMS Method years 30% TCO Savings due to a “perfectly scalable” infrastructure
Datacenter Challenges Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Solution is Clear  MICRO MODULAR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com
R.A.S.E.R.  - PERFECTLY SCALABLE  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com  DATA CENTER “IN A BOX”
Micro-Modular  “HOT AND COLD AISLE CONTAINMENT”* The True Meaning of Built to Last:   The A/C “Compressors have a mean time before failure rate of  52.0 years .” “ The A/C blower has a mean time before failure rate of  228.3 years .” -McLean Cooling Technologies CLOSED LOOP COOLING REDUCES POWER REQUIRED  TO COOL EQUIPMENT BY 50%+ 16.5 KW Water 12 KW Air Cold Air Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com  *Best Practice for Datacenter Efficiency  -LBNL 2008 Equipment Equipment Equipment Equipment Equipment
Inside View
[object Object],[object Object],[object Object],[object Object],Active Fire Suppression System 3M™ Novec™ 1230 Fluid 150,000 units installed worldwide
Fire Proofing Insulation ,[object Object],[object Object],[object Object],Fires in the data center typically initiate through electrical equipment or component failure…”- Lance Harry, business development manager for Fenwal Protection Systems
[object Object],[object Object],[object Object],[object Object],[object Object],CyberLock  Multi-tier Security System Integrated electronic security   Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com  Field Programmable
[object Object],Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com
Venting Option Examples Door Door Outside Building  air Hot air from RASER High power Exhaust fan Room-Level Option Cool air from  outside building  draw in and hot air exhausted  outside of building without ducts Cool air  from outside building draw in through ducts  and hot air exhausted out  outside of building with ducts Individual RASER-Level Option Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com
Enclosed RASER ROOM or “Pod” Dedicated “make up”  air supply  or  high volume adiabatic cooling  for redundancy  RASER is  free standing  Room isolated so it can be “pumped” effectively
1.2MW IT load Density: 345W/ft² ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Enclosed RASER “Pod”
Isolated Hot Out Outside air or “water wall” or adiabatic (swamp) cooling Ambient Air supplied by high volume adiabatic cooling
1.2MW IT load Density: 289W/ft² ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Isolated Hot Out
Individually Isolated External Loop  Heat rejection from building Hot side of packaged DX Unconditioned outside air or “make up” air Unconditioned air intakes Ambient comfort cooling
1.2MW IT Load Density: 206W/ft² ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Individually Isolated External Loop
Copyright Elliptical Mobile Solutions 2009 www.ellipticalmobilesolutions.com  10 Air Cooled RASER 120 KW IT 10 HVAC units (incl.)  60 KW Total Power:  180KW Total Gen Power:  200KW Total UPS (N+1)  300KVA “ EMS20” (20 RASER Infrastructure Block) 20 Air Cooled RASER  240 KW IT (see Fig1) 20 HVAC units (incl.)  120 KW Total Power:  360KW Total Gen Power:  400KW Total UPS (N+1):  600KVA Fig.1 Scale from 1, 10, 20, 200 or more
RASER’s offer a NEW LEVEL of RELIABILITY ,[object Object],[object Object],[object Object],Traditional Way Utility Power UPS IT Transfer Switch CRAC Generator Delay to start EMS Way Utility Power UPS Cooling  AND  IT Generator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Transfer Switch
Data Center Cost Comparison ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
* Uptime Institute 2008 Assumptions: 4.8 MW IT Load Data Center (Traditional) Capital Expenditure Traditional Tier III Raised Floor Data Center Total IT Load (KW)                 4,800  PUE                     2.0  Total Power (KW)                 9,600  Rack Density (KW)                        5  “ Raised Floor” ft² (30ft²/Rack)              28,800  Number of Racks                     960  Watts/ft² Raised Floor Design                     167  Watts/ft² Overall Design                       83  Cost of Building/Raised Floor *                    190  Overall DC ft² 57,600 Infrastructure ($/KW) * $23,000  Building ($245/ft²)  * $14,112,000  Mechanical/Electrical/Power  $110,400,000  Subtotal  $124,512,000  $/KW  $25,940  $/ft²  $2,162
* Uptime Institute ** Turner Logistics Model Assumptions: 4.8 MW IT Load Data Center (RASER) Capital Expenditure Micro-Modular Tier III Data Center Total IT Load (KW)              4,800  PUE                   1.5  Total Power (KW)              7,200  Rack Density (KW)                    12  “ White Space” ft² (35ft²/Rack)            14,000  Number of RASER units                  400  Watts/ft² White Floor Design                   342  Watts/ft² Overall Design                   305  Cost of Building Shell*                  190  Overall DC ft²             15,000  Infrastructure ($/KW)  $8,084  Building ($190/ft²)*  $2,850,000  Ele. Dist/Gen/UPS/Cabling** $18,304,738  RASER  $20,500,000  Subtotal  $41,654,738  $/KW  $8,678  $/ft²  $2,777
CAPEX Comparison of  4.8 MW IT Data Center *Capital and Operational Expense calculations are based on industry standard figures.  Actual costs will vary by project. Comparison  Traditional MMDC SAVINGS Capital Expense* $124,512,000 $41,654,738   67% Operational Expense year 5* $17,915,000  $9,075,000 49% Operational Expense Year 10* $38,838,000  $19,595,000 50% Data Center size 57,600ft² 15,000ft² 74% Cost per KW of IT load $25,940/KW $8,678/KW 67% Time to Deploy 24 months 90 days or less PRICELESS
Your New “GREEN” Data Center is now turned into a shipping event vs. a Construction Project.

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Elliptical 2010 preso

  • 1. ELLIPTICAL MOBILE SOLUTIONS Presents Advantages of Micro-Modular Data Centers
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  • 6. Micro-Modular Value Proposition Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com = Put cooling directly where it is needed.
  • 7. Average Data Center Today 2.5 PUE RASER based data center 1.5 PUE “ Built in” efficiency RASER “ Forces” 40% reduction in Carbon Emissions RASER eligible for Rebates/ Carbon credits
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  • 15. Micro-Modular “HOT AND COLD AISLE CONTAINMENT”* The True Meaning of Built to Last: The A/C “Compressors have a mean time before failure rate of 52.0 years .” “ The A/C blower has a mean time before failure rate of 228.3 years .” -McLean Cooling Technologies CLOSED LOOP COOLING REDUCES POWER REQUIRED TO COOL EQUIPMENT BY 50%+ 16.5 KW Water 12 KW Air Cold Air Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com *Best Practice for Datacenter Efficiency -LBNL 2008 Equipment Equipment Equipment Equipment Equipment
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  • 21. Venting Option Examples Door Door Outside Building air Hot air from RASER High power Exhaust fan Room-Level Option Cool air from outside building draw in and hot air exhausted outside of building without ducts Cool air from outside building draw in through ducts and hot air exhausted out outside of building with ducts Individual RASER-Level Option Copyright Elliptical Mobile Solutions 2010 www.ellipticalmobilesolutions.com
  • 22. Enclosed RASER ROOM or “Pod” Dedicated “make up” air supply or high volume adiabatic cooling for redundancy RASER is free standing Room isolated so it can be “pumped” effectively
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  • 24. Isolated Hot Out Outside air or “water wall” or adiabatic (swamp) cooling Ambient Air supplied by high volume adiabatic cooling
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  • 26. Individually Isolated External Loop Heat rejection from building Hot side of packaged DX Unconditioned outside air or “make up” air Unconditioned air intakes Ambient comfort cooling
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  • 28. Copyright Elliptical Mobile Solutions 2009 www.ellipticalmobilesolutions.com 10 Air Cooled RASER 120 KW IT 10 HVAC units (incl.) 60 KW Total Power: 180KW Total Gen Power: 200KW Total UPS (N+1) 300KVA “ EMS20” (20 RASER Infrastructure Block) 20 Air Cooled RASER 240 KW IT (see Fig1) 20 HVAC units (incl.) 120 KW Total Power: 360KW Total Gen Power: 400KW Total UPS (N+1): 600KVA Fig.1 Scale from 1, 10, 20, 200 or more
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  • 31. * Uptime Institute 2008 Assumptions: 4.8 MW IT Load Data Center (Traditional) Capital Expenditure Traditional Tier III Raised Floor Data Center Total IT Load (KW)                4,800 PUE                    2.0 Total Power (KW)                9,600 Rack Density (KW)                       5 “ Raised Floor” ft² (30ft²/Rack)             28,800 Number of Racks                   960 Watts/ft² Raised Floor Design                    167 Watts/ft² Overall Design                     83 Cost of Building/Raised Floor *                   190 Overall DC ft² 57,600 Infrastructure ($/KW) * $23,000 Building ($245/ft²) * $14,112,000 Mechanical/Electrical/Power $110,400,000 Subtotal $124,512,000 $/KW $25,940 $/ft² $2,162
  • 32. * Uptime Institute ** Turner Logistics Model Assumptions: 4.8 MW IT Load Data Center (RASER) Capital Expenditure Micro-Modular Tier III Data Center Total IT Load (KW)             4,800 PUE                  1.5 Total Power (KW)             7,200 Rack Density (KW)                    12 “ White Space” ft² (35ft²/Rack)           14,000 Number of RASER units                 400 Watts/ft² White Floor Design                 342 Watts/ft² Overall Design                 305 Cost of Building Shell*                 190 Overall DC ft²           15,000 Infrastructure ($/KW) $8,084 Building ($190/ft²)* $2,850,000 Ele. Dist/Gen/UPS/Cabling** $18,304,738 RASER $20,500,000 Subtotal $41,654,738 $/KW $8,678 $/ft² $2,777
  • 33. CAPEX Comparison of 4.8 MW IT Data Center *Capital and Operational Expense calculations are based on industry standard figures. Actual costs will vary by project. Comparison Traditional MMDC SAVINGS Capital Expense* $124,512,000 $41,654,738 67% Operational Expense year 5* $17,915,000 $9,075,000 49% Operational Expense Year 10* $38,838,000 $19,595,000 50% Data Center size 57,600ft² 15,000ft² 74% Cost per KW of IT load $25,940/KW $8,678/KW 67% Time to Deploy 24 months 90 days or less PRICELESS
  • 34. Your New “GREEN” Data Center is now turned into a shipping event vs. a Construction Project.

Editor's Notes

  1. Proprietary and Confidential Copyright Elliptical Mobile Solutions 2009