1. National/ Global topic one:
Scope
Website url:
http://www.scope.org.uk/
Video to use:
http://www.youtube.com/watch?v=OH2qIXziiPU
Scope is a charity organisation whose aim is changing society for the better, so that disabled people
and their families can have the same opportunities as everyone else. They work with disabled people
and their families at every stage of their lives to offer support from information services to
education and everyday care.
Some of the key things Scope organisation does is, offer help, and advice to those that need it.
They also help people with disabilities education and offer them clubs and activities to enjoy.
Residential care and independent living plans are organised and carried through for the disabled
people. Not only that but they also offer training and employment to them to prove them that
anyone can have a job disability or not.
The scope organisation is not only a charity but they also have campaigns which for fight for
different causes that are having an effect on people with disabilities such as campaigning against
budgets and funds being cut for people with disabilities.
Scope organisation main way of getting the public’s attention of their cause was through the media
using YouTube. They were a small organisation that started off in Kent, however as they explained
their cause to the public their organisation grew more in numbers each day.
In 2004 Scope launched the Time to Get Equal campaign which was aimed at everyone treating
disabled people as equals. This campaign created allot of awareness of the issue but also raised allot
of money for their charity and gained some big name sponsors such as BT. A strong way of getting
their points across and raising money for their charity was by using YouTube. They would release
videos on disabled individuals within their organisation who would talk about their past and what
has changed for them because of Scope. Here is an example of one of their many videos.
The video had made the right impact on me, making me have more of an understanding of the
organisation and what they do to help people with disabilities. The powerful idea behind their media
videos was that they used people with disabilities who they had offered advice and support too. This
would make a strong impact with the audience because the audience are seeing for themselves
what the organisation has done rather than some action groups that just talk about what they have
done .

2. Local 1: protest against train line going through High Wycombe.
51m is a group of 18 local authorities that has joined together in a national campaign to
actively challenge the HS2 rail project. The group is known as “51m” because that represents how
much HS2 will cost each and every Parliamentary Constituency…£51million which will total to just
over 33 billion pounds. The group wants to emphasise the impact this proposed scheme will have on
every taxpayer in the country for years to come. They also are doing this campaign because the HS2
rail project is also going to cause a huge environmental impact.
There was a big need for these action videos because when campaigning against something as big as
the HS2 rail project it’s important to get as many supporters at possible. Its allot easier expanding a
campaign through the media such as action videos rather than by word.
The first action video was a more informative campaign video that was trying to get the point across
to the audience about the negative impacts the HS2 rail project would cause such as the
environmental impact it would cause and the tax payers impact it would also cause.
The second action video was far less informative than the first one but allot more entertaining
because instead of David expressing his thoughts on the HS2 rail project through words, he used
music which is a technique you don’t often see being used in campaigns.
Both of the videos had a good impact on me. The first action video was very informative and useful
especially to me because I didn’t know much at all about the HS2 rail project until I watched that
video. They were very clever in the way they included a high ranking official in the project 51M
project and County council giving the audience a feeling of just how important this cause was.
The second video was my favourite out of the two because it was far more interesting to watch
rather than just watching a man standing on a hill talking. I think the Campaign music video was a
great idea because it was far more captivating to me as an audience to watch.
The action videos did have a good impact on their target audience which was the local counties
around Buckinghamshire because in most of the surrounding county newspapers started writing up
articles about the campaign not longa after the videos were released on to YouTube. Despite the
efforts of 51M campaign the HS2 rail project has been scheduled to start in early 2013. 51M’s last
attempt to stop them will be sometime around this December when a legal challenge will take place
in the High Court.
Video of Buckinghamshire county council leader
http://www.youtube.com/watch?v=TRuTO0rZ2ko&feature=relmfu
Music written by a musician who supports the campaign
http://www.youtube.com/watch?v=Mevf6GlXNdo
Here is a video promoting the HS2 and persuading people to say eys to it happening.
http://www.youtube.com/watch?v=AspWbDt5jUg
National campaign 2: protest campaign against a 3rd runway being built at Heathrow.

3. http://www.campaigncc.org/aviation
Local 2:
Idea for filming on:
http://www.tvap.co.uk/