2. BACKGROUND INFORMATION
• Grime music is a genre of music originating in the UK
• Consists of elements from Reggae, Jungle, and Garage but primarily has grown from Rap
and R ‘n’ B. Aspects from all these genres can be seen throughout;
• Developed in the early 2000s, Grime is generally very fast paced, usually consisting of
anti-establishment lyrics, focusing on women, religion, education and money
• Predominantly the genre is male dominated though some female artists can be identified
as gaining reputation within the genre such as Katy B and Tulisa from N-Dubz
• As a whole, Grime music is most popular amongst young males aged 16-25, perhaps due
to the fact that several reputable artists within the genre fall into this bracket and therefore
the music is more relatable to those audience members whom also lie within this group
3. • Grime is characterized by complex 2-step break beats, generally around 140 beats per minute.
• Stylistically, Grime takes from many genres including UK Garage, R ‘n’ B and Hip Hop.
• The lyrics and music combine futuristic electronic elements and dark, guttural bass lines.
• Grime, identified as the movement from UK Garage, set into more deeper and darker themes
and sounds with its underlying routes to Rap - as often seen throughout such music videos and
similar imagery – includes conventions of a mix between Punk and also Rock.
• Grime was invented in the inner cities of London, mostly in East London, where our artist is
from. Thus, we will more than likely utilize the urban city jungles of East London for the location
of our music video. MajorFm.com was a major promotional online station devoted to support
grime music and gave Grime its first rise to the international market.
8. As a result, and by drawing on real media text, my group and I decided to use London as out
main location for shooting our music video. Not only is this conventional of the grime genre,
but it is nostalgic of grime’s London heritage. Choosing to film in the outskirts of London, a
heavily industrial area, we feel that this would appeal most to grime music’s primarily working-
class audience and therefore build our audience best. Having industrial ties, the setting will
allow for a grimy underground aesthetic that will ultimately achieve the most prolific end
product.
