Our Marketing Ninjas, Dave Letts and Mushki Deitsch, will be reviewing social media campaign planning to maximize ROI. Tune in to learn about: How To: Run Ads On Your Social Media Accounts How To: Build A Following On Social Media Developing A Laser-focused Facebook Strategy For Your Target Audience Starting The Conversation With Potential Leads On Twitter Email us if you have any questions: marketing@ajaxunion.com.

1. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
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Call Ajax Union:
800-594-0444

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Social Media ROI

4. Presented By:
Mushki Deitsch
Agency Manager
LinkedIn.com/in/mushkideitsch
mushkid@ajaxunion.com
David Letts
Agency Manager
@dgletts
davel@ajaxunion.com

5. The Landscape
•67% of online adults use a social networking site.
•Young people are the heaviest demographic
•Older people are catching up, especially on
LinkedIn.
•Can you afford to not reach this audience?

6. The Plan
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•
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What is ROI?
Choosing a Goal
How to Measure Your Goals
Breaking it Down
o
o
Twitter
o
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Facebook
LinkedIn
o
Google+
Strategy Recap
Q+A

7. ROI =
( Gain from Investment - Cost of Investment )
Costs
Ad Budget
Salary
Analytics
Promotion Costs
Content Costs
•
•
•
•
•
Cost of Investment
Gains
Exposure/Branding
Traffic
Market Intelligence
Fan Loyalty
Leads
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•
•

8. Goals
Social Networking is a business tool.
Use social media to aid in your business goals.
Some of your goals may include:
●
●
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Sales process
Leads
Brand Awareness
Customer Service
2 Way Conversation
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Social Proof
Event Promotion
Build a fanbase
Search Engine
Optimization

9. How to Measure Your Goals

10. Facebook Marketing
“Front Porch Theory”
- Perry Marshall When Selling meets Social.
People don‟t come to Facebook
looking to buy.
Don‟t Sell Sell Sell.
Edutainment = Entertain +
Education

11. Facebook Continued
Facebook Funnel:
● Grow a relevant audience
utilizing your existing base
+ ads.
● Engage your fans with
quality content.
● Hard sell to existing/loyal
fans.
Bonus:
● Host a sweepstakes to
grow your email list

12. Twitter For Your Business
Basics
•
•
•
•
Exposure from an
optimized profile
Influence customer‟s
relationship
Engage and track
ReTweets, Mentions,
DMs, Hashtags etc.
Bitly links, link
builder

13. Twitter Continued
Advanced (but not recommended)

14. LinkedIn
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Profile and Business Page
Industry Expert
Establish connections
Publish Updates
InMail
Groups

15. Search Engine Benefts -> Instant Indexing and „Do-follow‟ linking

16. Social ROI Recap
• Identify your Investment - money, resources,
etc.
• Identify your Return - branding, leads, emails,
etc.
• Track your Return/Goals - Google Analytics,
Klout, Mention.net, social networks
• Invest back into what‟s working - keep growing!

17. SPECIAL BONUS!

18. Digital Marketing Panel TOMORROW!
Register for this workshop by signing up at :
https://digitalpanel1017.eventbrite.com/
The first three people to register with code
webinar100 will get a free ticket!
Or email : events@ajaxunion.com

19. Questions & (hopefully) Answers!
Type your questions into the chatbox and our
experts will help answer them!

20. Need Help With Social Media?
Find out more about Ajax Union:
www.ajaxunion.com
Or call us today: 718-569-1020