Join Ajax Union's CEO Joe Apfelbaum as he takes you through the strategies your business should undergo in order to have a successful fourth quarter. In this kickoff webinar to our Q4 Business Prep series, you will learn how to generate leads, drive sales, and create strong brand exposure for your company. Joe Apfelbaum, brings more than thirteen years to the online business, technology and marketing community. Serving as CEO and Co-Founder of Ajax Union, www.ajaxunion.com, he has been featured on Fox Business Network and Fox Business News and was selected by Google as a Certified Google Trainer. Using his humor and candor to address a wide range of topics that cover Online Marketing & Business Development including Search Engine Optimization; SEO, Pay-Per-Click; PPC, Social Media and Web Development, Joe has educated thousands to improve upon their business and online success.

1. Online Marketing Company
Find out more about Ajax Union: www.Ajaxunion.com
Follow Us On Twitter:
twitter.com/AjaxUnion
Like On Facebook:
www.facebook.com/AjaxUnion
Connect On Linkedin:
www.linkedin.com/companies/Ajax-Union
Call Ajax Union:
1-800-594-0444

2. Gearing Up For The Fourth Quarter:
Online Marketing Webinars
5 Strategies To Make Sure Your
Business Is Ready To Excel

3. Find out more about our webinars: www.ajaxunion.com/webinar
Subscribe to our webinar
mailing list to be instantly
notified about the latest
webinar schedules!

4. Your Host: Joe Apfelbaum | CEO
Follow Joe on Twitter:
@JoeApfelbaum
Friend Joe on Facebook:
facebook.com/JoeApfelbaum
Connect With Joe on Linkedin:
http://www.linkedin.com/in/Joe Apfelbaum

5. Today’s Agenda
• Why is Q4 so important for your
business?
• Website Optimization
• Social Media Review
• AdWords and Analytics
• Email Marketing
• Landing page development
• Q&A

6. Why is Q4 so important for your business?
• Last chance to get company revenue up
for the year
• Good way to reconnect with your
clients/potentials/leads before the new
fiscal year
• It’s almost the holiday season – people
are looking to buy

7. Website Optimization
• Straight-forward Homepage
• Organized Categories
• Detailed Products / Services
• Security logos
• Functioning forms
• Call To Action! (above the fold)
• Phone/Email/Livechat Options
eCommerce Websites Specifically:
• Clear Shipping Instructions
• Order Processing Time
• Return Information

8. Social Media
• Review your social media accounts on Facebook,
Twitter, LinkedIn, Google+, Pinterest, etc.
• Develop a game-plan for the end of the year
• Look over Q3 Analytics and Insights
• See which social media networks are driving the
most traffic to your website
• Optimize what works; ditch what does not

9. Advertising Campaigns
• Review your website analytics from last year
• What were people searching for to get to your
website?
• Capitalize on those keywords
• Promote your keywords through pay-per-click
advertising

10. Email Marketing
• Plan email campaigns and design templates for the big
holidays in advance!
• Make sure the important landing pages on your website have
“subscribe” buttons above the fold
• Email your lists consistently and more frequently than in Q3

11. Landing Pages
• …And work to push
traffic towards those
pages!
• Ask yourself: What
action do I want
visitors to take on my
website?
• Create call-to-action
information,
optimized content,
and functional forms

12. Quick Recap
• Why is Q4 so important for your business?
• Website Optimization
• Social Media Review
• AdWords and Analytics
• Email Marketing
• Landing page development
• Q&A

13. SPECIAL BONUS!

14. Ajax Union Events!
The first 3 people to use code 100WEBINAR get FREE tickets to
our SEO Workshop on September 17th!
Claim your tickets now: http://seopanel718.eventbrite.com/
For more events, visit www.ajaxunion.com/events

15. Find out more about Ajax Union: www.ajaxunion.com
Questions?
Comments?
Concerns?

16. Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOU
Going to Implement TODAY?

17. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444