1. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444

2. Joe Apfelbaum – Online Marketing
Follow Joe on Twitter:
@joeapfelbaum
Friend Joe on Facebook:
facebook.com/joeapfelbaum
Connect With Joe on Linkedin:
http://www.linkedin.com/in/joeapfelbaum

3. Engaging Your
Community:
5 Steps to Increasing
Visibility & Interaction
Find out more about Ajax Union‘s products and services at:
www.ajaxunion.com

4. Engaging Your Community
What’s your plan?

5. Agenda
• Search Engine Optimization (Organic SEO)
• Content Marketing (Blogging, Q&A)
• Social Media (Facebook, Twitter, Linkedin, Pinterest, SMO)
• Email Marketing (Mail Chimp, Constant Contact)
• Online Video (Youtube)

6. #1 Search Engine Optimization

7. SEO is the process that helps your website
become visible to Search Engines

8. Define your SEO goals
1) Research Keywords
2) Create Campaigns
3) Measure Results

9. #2 Content Marketing

10. Content Marketing
“Marketing Is
Impossible
Without
Great Content.”
• Blogging
• Articles
• Press Releases
• eBooks
• Infographics
• Case studies
• How-to guides
• Q&A’s
Content for your company can be presented
in a variety of media, including:

11. Blogging
• Blog to build positive brand name recognition
• Blogging allows your humanize your business
• Blogs generally rank really well in SEO
• Prove that you’re an expert in your field!
Do you have a blog for your business?

12. Content Marketing
So You Have Content.
Now What?

13. #3 Social Media

14. Social Media
“Your Competition
Is Social.”
Where are you?
• Facebook
• Twitter
• Linkedin
• Google +
• Pinterest
• Instagram
87% of content marketers use social media to
engage their community!

15. Social Media Optimization

16. LinkedIn
http://blog.linkedin.com/2013/01/09/linkedin-200-million/

17. #4 Email Marketing

18. Email Marketing Overview
• Build Your List
• Message
• Reporting
• Optimizing

19. Dissecting an Email Message

20. #5 Online Video

21. Video
“People spend 20
seconds on video.”
YouTube is the second largest Search Engine!
• More than 1 billion unique users visit YouTube each month
• Over 4 billion hours of video are watched each month on
YouTube
• 72 hours of video are uploaded to YouTube every minute

22. Video Blogging
• Great for building your brand and creating regular
content for your business!
• Ideas for video blogs:
– Product videos
– “How-To” videos
– Commercials
– Viral Videos (more creative and fun)
• Goal: generate engagement with your videos
– Encourage comments and feedback, and follow up
when people do leave messages!

23. Check out GrowTime!
A web series where CEO Joe Apfelbaum talks about
business, marketing, and technology!
www.growtime.tv

24. Our YouTube Channel
http://youtube.com/ajaxunion

25. Recap
• Search Engine Optimization (Organic SEO)
• Content Marketing (Blogging, Q&A)
• Social Media (Facebook, Twitter, Linkedin, Pinterest, SMO)
• Email Marketing (Mail Chimp, Constant Contact)
• Online Video (Youtube)

26. SPECIAL BONUS!

27. Ajax Union Events!
For more events, visit www.ajaxunion.com/events
Email: events@ajaxunion.com
You’re invited to
attend our Google
Adwords
Workshop on
7/11!

28. Ajax Applications
•http://www.kiwiseo.com/
•http://www.rankzen.com/
•http://intromoose.com/

29. Find out more about Ajax Union: www.ajaxunion.com
Questions?
Comments?
Concerns?

30. Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOU
Going to Implement TODAY?

31. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444