" Your Money Is in Their Pockets!"

"Your Money Is in Their Pockets!"

Preface / Introduction

@~~~>The LAST Time I Made This OFFER I was BURIED in calls so I am limiting this to the
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Table of Contents
1. A recognized Internet marketing master delivers the sober word you don't want to hear: The way
you're 'marketing' online your failure is assured. Take the challenge and see for yourself.
2. An accomplished Master gives you the secret to becoming an Internet millionaire... the most
important article you'll ever read about making money on line.
3. 'With a song in my heart for you'. On the lasting joy and bliss of business... why it's absolutely
necessary for your complete and total success.


A recognized Internet marketing master delivers the sober
word you don't want to hear: The way you're 'marketing'
online your failure is assured. Take the challenge and see for
yourself.
Author's program note. One of the great films is "Cool Hand Luke" (1967) that features this line
etched in acid, "What we have here is failure to communicate". This line is delivered just after the
prison authority has slashed "Luke" with a whip, causing him to roll over and over down a long,
dusty hill, each rotation more painful than the last. The warden then says what seems an
extraordinary statement: that Luke had been beaten because he wanted it that way... Huh?
But pretty soon you understand the authority figure is right. Luke is determined to do things his way,
when that way is a certain disaster... he won't learn, won't examine his position, and will never admit
to error. The only thing that will enlighten him and change certain failure to incipient progress is
getting beaten and beaten again; then he might see the benefit, the essential value of instruction,
training and constant adjustment and beneficial change.
Luke's pointless "system" delivers nothing but misery. Communication delivers the desired results
that you're too stubborn to master. So what if what you're doing doesn't work. "It's a poor thing but
mine own" and therefore good enough.
Thus, for the music to accompany this article, I give you the theme song to "Cool Hand Luke"
because you bear more than a passing resemblance to a character and a situation that will keep
failing you and which you do not wish to change -- whatever you say. Find the music by Lalo
Schifrin in any search engine, and remember: it's YOUR theme, obstinacy and willful adherence to
present, total, predictable failure being celebrated.
Why you must master marketing to succeed online.
Right now chances are whatever online enterprise you are pursuing is not only failing to make you a
living wage... it is failing to make you anything at all. Don't be coy about this; YOU are a complete,
total, abject, and ridiculous marketing catastrophe. So, what have you been doing to solve this
problem and generate increasing bucks? What have you been doing? I'll tell you what you've been
doing; the same things that delivered failure while expecting success, if you do them long enough
This is the textbook definition of madness... and that makes YOU certifiably crazy.
"Your Money Is In Their Pocket!"
Right now people around the world are walking around with your money in their pockets. Moreover,
due to the pathetic way you "market", one thing is clear: you will never get that money. It will stay in
your customer's pocket... he will in due course spend it elsewhere, thereby depriving himself of
whatever benefit you could deliver and 100% of the profits you would have derived. What's worse,
you seem neither to know nor to care that this travesty of marketing that keeps you broke and
unsuccessful is going on. You're the poor little lamb who has gone astray... and you must be
perfectly happy with that result... since you learn nothing new; try nothing new; and master nothing
new. Amazing!
Magic words that deliver one hot prospect after another; the rocket ship that delivers them.
To succeed online you need, first of all, prospect lists because in my well-known phrase "The list is
the business... and the business is the list." To make money you must have lists; to make lots of
money, you must have bigger lists. Developing this list is a project for each and every day you want

http://www.LizsWorldprofit.com Copyright Elizabeth English - 2013 4 of 11


to move money from "their" pockets... to yours. The first critical question: what did you do each day
this week to grow your pivotal lists? Don't be vague; be rigorously detailed and specific. The sad
fact is, you've probably done nothing on this matter whatsoever. And so you will continue to fail.
That's 100 percent certain.
You must give your prospects a reason to pick up the phone and call you. Do you? Consider this.
Over the years I have turned myself from an impecunious graduate student (albeit at Harvard) into
an online multi-millionaire. How did it happen? By creating powerful, punchy, profit-making ads
like this one, my current favorite and likely to remain so since it is a certifiable money maker:
Call me now for your FREE Internet marketing consultation. $100 value. Let an expert show you
RIGHT NOW how to profit online every single day without leaving home. Call me -- Dr. Jeffrey
Lant -- now, (617) 547-6372. LIVE 24/7/365. Your success guaranteed. I'm waiting for your call
RIGHT NOW!
This verbiage MUST be on EVERYTHING that will be seen, received, read and presented to every
single person you wish to respond. Each time you send out ANYTHING, be that business card,
email message, brochure, space ad, landing page, etc. without these precise words is a marketing
opportunity and ALL its potential profits lost and gone forever "dreadful sorrow, Clementine."
Ebooks as rocket ships.
Now you know the magic words to use that ensure 100 percent guaranteed results. How do you get
them into the hands of prospects who, being motivated by them, will pick up the telephone to make
instant contact with --you? There are many ways, but here's one that takes just about 5-7 minutes per
day. It's ebook marketing... and it's so clever because you don't write your ebooks (though you may
if you like). I DO!
Just over two years ago...
In the fall of 2010, I had an epochal "AHA!" moment. Keep in mind that at that time, the Great
Recession was dragging down the Great Republic, the European Union, and the world. I wanted to
seize this crucial moment when all the best things on Earth were for sale at deeply discounted prices;
I wanted to seize this moment, I say, to fatten my stock portfolio and fast-growing collection of
eye-popping Old Master pictures and the best 18th century furniture. In short, I needed lots of cash...
and a mechanism to deliver it to me and the eager-beavers who saw this turbulent, even frightening
time as the right time for massive asset acquisition. Enter the ebook... the ebook you don't write but
can profit from every single day!
Well over 1,000,000 formatted words, with images and musical cues, marching smartly to 1000
articles.
Here's the good word, bird. Since September, 2010 I have written approaching one thousand articles;
each about 1500 words. You can see them at jeffreylantarticles.com These articles, carefully
researched, carefully written cover over 35 different subject areas. At least 20 new articles are added
every single month. Using them is a breeze...
Go to the article repository. Select any 2 or 3. Add the magic marketing words above. Click, send...
and await certain response... by people picking up the phone to call you... whenever they're ready to
call you.
Is this difficult in any way? No, it's child's play.
Is it time-consuming? Certainly not. 7 minutes for newbies. Under 5 for experienced marketers.
Does it produce prospect leads? Yes, EVERY time you use it, which should be 7 days a week.



And now The Million-Dollar Question. WILL YOU DO IT?
Return to "Cool Hand Luke," obstinate, stubborn, beaten, unsuccessful... just plain stupid.
Now let's be brutally frank with each other. I remind you that this is proven, that it's simple, that it
takes but a few paltry minutes a day, that it will cause your phone to ring off the hook (especially if
you put it on the top of each document for maximum impact), that it will ensure profits, profits
which will grow as you grow your lists.
But you, admit it, are "cool hand Luke", lazy, excuse making, smart aleck, a permanent sneer on
your lips, the know-it-all who knows nothing. You'll follow this advice for a day; maybe, two. You'll
start seeing results. Then your residual bad habits will kick in, including your acute disinclination to
take phone calls from real people. After all, when push comes to shove you are most surely of the "I
love humanity; it's people I can't stand" School of Marketing. And you're a slothful bugger, too.
You'll deny all this of course, just as Paul denied Jesus 3 times before the cock crowed. But the truth
will be most apparent in your derisory bank account, assets, and future. Partner, I hope that sneer on
your face and your reeking arrogance are enough for you, 'cause, baby, that's what you're gonna get.
Capisce?



An accomplished Master gives you the secret to becoming
an Internet millionaire... the most important article you'll ever
read about making money on line.
by Dr. Jeffrey Lant.
Author's program note. It is Christmas Day, the most important day in the Christian calendar into
which I was born nearly 66 years ago. As such I shall spend a happy portion of this special day with
beloved family and friends. But some time, important time, I shall do that which has made me rich
and will make me richer still. I shall, that is, tend my business by promoting it, for this is as
necessary on this blessed day as on any other day.
Where this will take place.
Want to get rich? Then create for yourself a space dedicated to one thing and one thing only, a space
where the focus is exclusively and solely on getting rich, where NOTHING else is ever allowed,
tolerated, or accepted. I call this place the "space capsule", and I want to give you a brief but
mind-altering tour.
Some 30 years ago, when I was just starting the business which has made me a multi-millionaire I
saw this space late one Friday afternoon. It was exactly what I'd been looking for for months; it was
big enough to suit but not to overwhelm, perfectly located across the street from Harvard Law
School and the storied Harvard Yard. In short it was the perfect location for who I am, where I
should be and what I must do.
Thus I purchased it on the following Monday and long ago erased the mortgage, paid for in part by
payments (and tax deductions) from my home-based business therein situated. Since purchase, its
value has appreciated by over 1000% and is not done appreciating yet. I recommend such a wise
purchase for you, too; that is if you plan to get old and well-heeled. You do, don't you?
The decoration of such a place.
Remember the line from the old English nursery rhyme "Sing a Song of Six pence", the line which
directs you to the King's office, the counting house where he delighted to while away a lazy
afternoon counting his money? This sapient sovereign knows something about money that you have
so far disregarded or never knew: the making of fortunes is expedited by being surrounded by and
seeing as many manifestations of your wealth as possible. In other words, if you've got it, flaunt it.
But, you wail, you have no manifestations of wealth, nothing to flaunt, hardly even an idea of what
you'd like to flaunt, even if you could. No problem. Take a dollar out of your impecunious wallet
and staple it to a piece of paper. Then post it where you can see it every day. That dollar, that single
dollar, is the single step that begins the thousand mile journey to wealth.
Then regularly add to your gallery of wealth objects. Post copies of bounteous bank statements, or
receipts that show you are polishing off your mortgage, each payment another step to your goal.
In due course, you'll be posting evidence of much greater wealth and of the process that produces it.
Thus, in my office, hub of my "space capsule", I am surrounded by things of consequence, including
a dozen Old Masters, masterpieces painted before 1800. Each one, and all the other treasures in this
room, are tangible, beautiful evidence of successful promotions, of prospects identified, offers made,
offers accepted, money in the bank. Each is tangible evidence of your success... which is constantly
"in your face" to remind you of what you must still do to advance further and faster.
Make sure everything you need is at hand and readily available.



As I write it is 1:36 a.m. Eastern time. It is a night of howling winds and driven snow. I needed extra
padding against the gelid temperatures and the cold distractions playing themselves outside my
window. This is where planning comes in. Write down everything you're going to need to do your
significant and necessary work. Then make sure you have it readily available and in sufficient
quantity. When you are supposed to be marketing, you shouldn't be wasting precious time trying to
discover just where you left your bunny slippers.
The crucial mantra.
It is now time to "psych yourself up", to put your brain in the proper state and condition so it can do
its essential work. You need a "mantra."
In Hinduism, a mantra is a sacred verbal formula repeated in prayer, meditation, or incantation, such
as an invocation of a god, a magic spell, or a syllable or portion of scripture containing mystical
potentialities.
Here is the mantra I have written for you:
Promote!
When you are ready... promote./ When you are not... promote. When it rains... promote/ when it's
dry... promote. When you're rich... promote./ when you're not ... promote. When you feel like it...
promote./ When you don't... promote!
The great thing about a mantra is that is can easily be customized for you. Thus,
"When my kids are screaming... promote/ When they're not... promote!" Get it?
Mantras are designed to put yourself in the place you need to be, your subconscious mind ready to
take you there.
Your "power song."
Music is good for more, much more, than soothing the savage beast. It can give you the essential
beat you must have to feel bright, energetic, motivated, a power player about to astonish the world
with deeds of derring-do, or at least achieve today's promotion quota. (You do have one, don't you?).
Here's a good tune to get you up and active, alert, dauntless, ready to roll. It's "High Hopes";
published in 1959, popularized by Frank Sinatra, it helped elect John F. Kennedy President of the
United States. High hopes, indeed. You'll find it in any search engine. Here is its most famous
stanza:
"Once there was a silly old ram/ Thought he'd punch a hole in a dam/ No one could make that ram,
scram/ He kept butting that dam/... Just remember that ram/Oops there goes a billion kilowatt dam."
Set the day's objective.
If your goal is wealth, and if not why not, now's the moment to play the numbers game.
If you're marketing on line (you are, aren't you?) you need to set FOUR numbers: the number of ads
you need to email; the number of clicks from those ads; the number of prospects (at
Worldprofit.com we call them "associates") from those clicks, and finally the number of sales and
dollars therefrom. These 4 numbers are crucial and must be set and reached DAILY, Christmas or
not.
Now just do it!



It is now just 4:26 a.m. Eastern.. The winds have died down a bit but it's snowing harder. It's damp,
cold, dark outside the Space Capsule. I don't really want to be here but my Power Song is working
its magic and, like the oldest war horse, I feel the sap rising. It's going to be a great day, a day I
make money. "Oops there goes another problem kerplop." The mantra is working its magic... again.
Yes, it's going to be another fine day for making money.



'With a song in my heart for you'. On the lasting joy and bliss
of business... why it's absolutely necessary for your
complete and total success.



Resource
About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide
range of online services for small and-home based businesses. Services include home business
training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting,
hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online
Home Business Training program by getting a free Associate Membership today.
Republished with author's permission by Elizabeth English http://LizsWorldprofit.com.


" Your Money Is in Their Pockets!"

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" Your Money Is in Their Pockets!"