Slides from the Digital Citizenship Summit in 2014, co-produced by Microsoft, YMCA - Project Cornerstone and Santa Clara County Office of Education

1. #DigiCitSummit

2. Rebranding
Digital Citizenship
Tanya Avrith
@edtechschools
@eduslam
tanyaavrith.com
eduslam.me

3. QuickTime™ and a
deco mpresso r
are needed to see this picture.

6. Digital Citizenship

8. ReBRAND Digital
Citizenship & ReTHINK
Learning Using Technology

9. Image Source: http://en.wikipedia.org/wiki/Immunization

10. You are Now a
Digital Citizen!

11. I’m NEVER going
to do anything
naughty online ever
again!
Best one hour of
my life! I am
NOW a digital
citizen!!!!
• sarcastic image
Photo used with permission: Leyden High School

12. You will never do
anything
inappropriate ever
again with this
vaccination of
digital citizenship!
Image Source: http://en.wikipedia.org/wiki/Immunization

13. Photo used with permission: Lester B. Pearson School Board

14. • computer and word bubbles

15. 2004

17. 2004 - 2014

18. The Wild Wild
Web

19. QuickTime™ and a
deco mpresso r
are needed to see this picture.

21. You Cannot Teach Citizenship in a Prison...
You Cannot Teach Digital Citizenship if Everything is
Blocked.

22. Collage Created by: Cheyenne

23. QuickTime™ and a
deco mpresso r
are needed to see this picture.

26. Photo used with permission: Lester B. Pearson School Board

32. 1. Student Voice: Ownership in Technology Use
Photo used with permission: Lester B. Pearson School Board

33. Get Students to Create AUG
Every Year
Sample AUG Lesson
bit.ly/DCsamplelesson

34. Photo used with permission: Cathy Roberts

35. 2. Create Student Leadership
Teams
Photo used with permission: Lester B. Pearson School Board

36. Photo used with permission: Lester B. Pearson School Board

37. Photo used with permission: Aimee Ford

38. Student
Leaders:
App
Speed
Dating
Photo used with permission: National Teachers Academy- Jennie Magiera

39. 3. Get Connected
Used with permission from Dr. Alec Couros

40. Photos used with permission : Karen Lirenman

41. Imagine if...

42. Digital
Citizenship
of a Connected World

43. Tanya Avrith
@edtechschools
tanyaavrith.com
dcp.lbpsb.qc.ca
eduslam.me

44. #DigiCitSummit

47. The high cost of trouble on the Internet
$ billions lost (USD)
Global loss*
$23 Billion USD
$ billions lost (USD)
$4.5
$3.9
$2.6
$2.4
$1.9
$1.9
$1.2
Online
bullying
victim
$1.5
$1.4
$1.1
$0.9
Data leak
Personal
reputation
Professional
reputation
Phishing
(from a bank,
Online
ID theft
credit bureau,
employer)
(not phishing) impersonation
*Estimated financial and time loss as reported by survey respondents to mitigate risks.
Illicit access
(email or
social
network)
Botnet
(computer
enlisted in it)
Persistent
pop-ups
Virus
(not a botnet)

48. Damage to professional reputation is the
most costly loss worldwide
$4.5
$ Billions lost USD
$3.9
$2.6
$2.4
$1.9
$1.9
$1.2
$1.5
$1.4
Data leak
Online
bullying
victim
Global avg. loss
per victim (USD)
$1.1
$0.9
Personal
reputation
Professional
reputation
Phishing
$164
$97
$535
$158
Illicit access
Botnet
(from a bank,
(email or
ID theft
credit bureau,
Online
(computer
employer)
(not phishing) impersonation social network) enlisted in it)
$200
$218
$158
$87
$129
Persistent
pop-ups
(not a botnet)
$50
$143
Virus
48

49. Online reputation and the job industry
In 2010, Microsoft research* found that 79 percent of
hiring managers and job recruiters surveyed in the US
said they routinely review online reputational
information when considering job applicants.
70 percent of U.S. hiring managers surveyed had
rejected candidates based on what they found. Top
disqualifiers: unsuitable photo and videos, concerns
about the applicant’s lifestyle, and inappropriate
comments.
*2010 Microsoft Online Reputation research
Tweet: #MSFT’s @Safer_Online found 79% of hiring managers/recruiters routinely
review online info to consider job applicants. http://bit.ly/ee1mNN

50. Proactive Tips for
Greater Online Safety

52. Microsoft resources:
Take charge of your online reputation
Video to use on the web,
in broadcast, or during events.
Fact sheet and poster free for
download.
Tip card for teachers and
secondary school students.
PowerPoint presentation is ready
to use, with extensive speaker notes
and examples.
Tweet: Download @Safer_Online’s FREE resources to help take charge of your #onlinereputation: aka.ms/free_resources

54. #DigiCitSummit
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

55. New Learning
Theory
and the
Digital Citizen of
the Future
Dr. Kelly J. Calhoun
Chief Technology Officer/Asst. Superintendent
Santa Clara County Office of Education
March 7, 2014

56. So, is it just me?
• The impact of technology on
how kids take in information
and learn:
• “I don’t know what it is, but I
know it when I see it…”
• Marshall McLuhan and the
“dissolution of the linear mind”
(Nicolas Carr, The Shallows)
– The media supply not only the
stuff of thought but shape the
process of thought
New Learning Theories and the Digital Citizen of the Future

57. The “Rewiring of the Brain?”
• Heavy tech user? Book
reader?
• How’s that book reading
going? Difficulty tracking
with long sections of
writing?
– Skimming, scanning,
popcorn-ing
– Some evidence kids are no
longer reading left/right;
top/bottom
– Evidence of changes in how
we process e-books
New Learning Theories and the Digital Citizen of the Future

58. The “Rewiring of the Brain?” cont.
• Michael Merzenich
(neuroscientist, Univ. of WI,
1968) confirms neural
plasticity (“massive plasticity”)
– The brain reorganizes
itself if challenged
– The brain is not only
adapting to its
environment, but also to
the tools being used
New Learning Theories and the Digital Citizen of the Future

59. The “Rewiring of the Brain?” cont.
• The Piano Test
(Alvaro Pascual-Leone - Harvard Medical
School, NIH)
– Mapped brain activity of group
that practiced a musical phrase
physically vs. mentally
• Same changes in the brain
• Brain did not know the
difference if a “virtual
experience”
New Learning Theories and the Digital Citizen of the Future

60. Brain Under Siege….
Mind/Shift (KQED) – “Age of Distraction,” quoting
Psychologist Daniel Goleman
• The brain is the last organ to anatomically
mature (grows until mid-20s)
– “Attentional circuitry” needs sustained episodes of
concentration to develop
• The ability to focus found to be the strongest
indicator of success (Moffitt, Caspi – Duke University)
• “Focused attention” circuitry is identical to the
circuits managing empathy (pre-frontal cortex – focus,
executive functioning)
New Learning Theories and the Digital Citizen of the Future

61. Brain Under Siege, cont.
• Anybody see a potential issue?
New Learning Theories and the Digital Citizen of the Future

62. Okay, Kelly, we give…
• What does all of this
have to do with
Digital Citizenship?
• What does all this
suggest about
students of the
future and where
we might need to
focus?
New Learning Theories and the Digital Citizen of the Future

63. Digital Citizens of the Future
• Thanks to technology:
– Are challenged with
sustained focus
– Are able to multi-task (well,
not really)
• “Continuous partial attention”
(Goleman)
– Think they’re focused when
they’re not
– May also have
developmental challenges
around empathizing
New Learning Theories and the Digital Citizen of the Future

64. Digital Citizens of the Future, cont.
• Larry Rosen (Cal State,
Dominquez Hills)
– Study of “multi-tasking students”
to track focus
– On-task behavior began
deteriorating at the two minute
mark
– Tech separation anxiety
– “Young people have a wildly
inflated idea of how many things
they can attend to at once”
New Learning Theories and the Digital Citizen of the Future

65. The Skills Needed…
Cut off all technology? Of course not!
• Extended learning opportunities to focus
without distractions
• Ability to “de-Pavlov!”
• Tech can’t be the only source of
connection (fight separation anxiety)
• Human “face time” is important for social
cue development, connection, empathy
• Social media do not naturally lend
themselves to empathetic development
(cyberbullying, anyone?)
New Learning Theories and the Digital Citizen of the Future

66. Technology Policy Development Implications
• It’s NOT about the tech
• It’s about human behavior
• How can we use what we know
about brain development…
• To shape the responsible citizens of
the future, ready to succeed in this
brave new world
• Visit: ON[the]LINE: the 21st Century District
Initiative (http://onthelineca.org)
New Learning Theories and the Digital Citizen of the Future

67. Thank you!
Dr. Kelly J. Calhoun
Chief Technology Officer/Asst. Superintendent
Santa Clara County Office of Education
kelly_calhoun@sccoe.org
@drkelCTO
New Learning Theories and the Digital Citizen of the Future

68. #DigiCitSummit

69. Bulldog Tech Middle School
Hailey Leuscher, 8th
Prabjot Saini, 8th
Freestyle Academy High School
Katherine Higgins, 12th
Collin Frietzsche, 12th
Moderator

70. DIGITAL CITIZENSHIP:
FROM POLICY TO PRACTICE
Microsoft Digital Citizenship Summit
Mountain View, CA
March 7, 2014
Presented by:
Gretchen M. Shipley,
Partner, Fagen Friedman & Fulfrost, LLP
gshipley@f3law.com

71. Did You Know?
Teachers can be terminated for online posts,
even if they are never viewed by a student.

72. Go Slow to Move Fast
 Inform Your Team
 Develop Policy
 Educate Your Community

73. eMatters

74. Digital Citizenship for the Whole School
Community
 School District can be legally liable for
conduct by:
Students
 Staff
 Administrators
 Board members
 District-affiliated
organizations

Parents
 Independent
contractors
 Third-party vendors
 Technology
companies


75. Did You Know?
Sexting is child pornography.

76. Did You Know?
Teachers are Mandatory Reporters of abuse and neglect for
information viewed online.

77. Did You Know?
School districts cannot prohibit
teacher-student social networking.

78. Did You Know?
Students have a Constitutional right to cyberbully.

79. Did You Know?
There have been 5 new cyberbullying laws in 2 years.

80. Did You Know?
Teachers have no privacy rights to
district-issued equipment.

81. Did You Know?
Students have a Constitutional right to privacy in their cell
phones.

82. Did You Know?
School districts hire companies to monitor student online
activities outside of school.

83. Did You Know?
School districts track student location through district-issued
tablets.

84. Did You Know?
Technology vendors may be data mining student online
activities at school.

85. Go Slow to Move Fast
 Inform Your Team
 Develop Policy
 Educate Your Community

86. Thank you!
Information in this presentation, including but not limited to PowerPoint handouts and the presenters' comments, is summary only and not legal advice.
We advise you to consult with legal counsel to determine how this information may apply to your specific facts and circumstances.

87. #DigiCitSummit

88. From Digital Kids to Digital Citizens
A Whole Community Approach
Microsoft
Digital Citizenship
Summit 2014

89. "In this increasingly global world of information, students
must be taught to seek diverse perspectives, gather and use
information ethically, and use social tools responsibly and
safely." American Association of School Librarians
Standards for the 21st Century Learner Image: chrishogg.me

90. Students In Today’s Technology Landscape
•
•
•
Increasingly have access to the Internet
and mobile technologies at home and
school
Technology has the promise for learning,
communicating, and sharing
Are not always aware of the
consequences of their actions in the
digital world
•
•
•
•
Kids aged 8-18 spend 7.5 hours per day
with media
One in three 10-18 year olds have
reported being cyberbullied
41% of kids aged 8-17 leave their
Facebook privacy settings on “default”
35% of college admissions officers found
something online about an applicant that
negatively impacted their application

91. The App Gap 0-8yrs

92. Digital Citizenship
A digital citizen knows how to harness the power of
technology safely, respectfully, and responsibly.
•
•
•
•
Avoiding risky situations
Thinking before revealing
Protecting privacy
Cultivating a positive digital
footprint
•
•
•
•
•
Communicating respectfully
Building community online
Searching effectively
Determining website credibility
Respecting creative credit

93. They can’t learn to swim…
..if we don’t let them in the water.

94. Digital Literacy and Citizenship
A whole-community approach

95. Teachers
Students
Administrators
Parents
feltcafe.blogspot.com

96. Our
Our Missionmission
We are dedicated to improving
the lives of kids and families by
providing the trustworthy
information, education, and
independent voice they need to
thrive in a world of media and
technology.
Our Vision
Our vision
We envision a world in which
every kid knows how to make
safe, responsible, and respectful
choices to harness the learning
potential of digital media in a
24/7 connected world.

97. What We Do
1
Rate
2
Educate
3
Advocate

98. Ratings + Reviews (for Parents)
•
21,000+ reviews
across all media types
•
Key rating elements:
- Age-appropriateness
- Detailed “nutritional
labeling” of parental
pain points
- Learning potential for
digital content
•
Over 25 major media
distribution partners

99. Learning rating for parents

100. Advocate – Policy
•
LEAD Commission
•
Digital Literacy and
Citizenship as a
National Education
Priority
•
•
Advocate on Kids’
Privacy Rights
Address Major
Public Health
Issues Related to
Media and Kids
“Private Entities like Common
Sense Media are pursuing a sanity
not censorship approach, which
can serve as a model for how to
use technology to empower
parents without offending the First
Amendment”
- President Barack Obama
“As long as I’m Chairman, the FCC
will be committed to working with
organizations like Common Sense
Media to tackle the challenges and
seize the opportunities of the digital
age.”
- FCC Chairman Julius
Genachowski

101. Advocate - Research
Provide reliable and
independent data on
children’s use of media
o Impact on physical,
social, emotional and
cognitive development
o Conduct 2-3 original
studies per year +
host thought leader
events.
o Curate existing studies
and statistics to
provide one-stop
resource

102. Educate Overview
Common Sense Media provides K-12 educators complementary programs to
help kids harness the power of digital media for learning and life.
Digital Literacy &
Citizenship
Empower students to
think critically,
participate responsibly
and behave ethically in
a 24/7 digital world
Behavioral
skills/character
education
Positive school climate
Healthy communities
1-to-1 Essentials
Provides interactive
and customizable
tools and resources
to prepare, plan,
and implement a
new 1-to-1
program.
Students have skills &
knowledge to thrive and
work in the 21st century
Graphite
Discover and offer
students the most
engaging and effective
digital content to propel
their learning – in and
out of school
Academic skills and
achievement
Greater educational
equity
College readiness &
job opportunities

103. Digital Literacy + Citizenship Curriculum
Developed in partnership with Howard
Gardner at the Harvard Graduate School of
Education, this high-quality K-12 curriculum
empowers students to think critically,
behave safely, and participate responsibly
in our digital world.
• Teacher-guided instruction; 45 minute
lessons
• Aligned to Common Core, NETS
• Approach is balanced, studentcentered, and media-rich

104. Digital Literacy and Citizenship
Relationships & Communication
Privacy & Security
Internet Safety
Cyberbullying
Digital Footprint & Reputation
Self-image & Identity
Information Literacy
Creative Credit & Copyright

105. Educate Families Program
Comprehensive library of online
resources to educate parents and
families on how to help their children
become good digital citizens
•
Materials in Spanish and English
•
Family Media Agreement
•
Tip Sheets
•
Videos
•
Presentation slides
•
Discussion guides

106. More Resources By Common Sense Media
Digital Passport™ – Award-winning game for 3-5 graders that badges
students for skills related to digital safety. (Available in the App Store)
Graphite™ – A free service designed to help preK-12 educators discover,
use, and share the best apps, games, websites, and digital curricula for
students by providing rigorous ratings and practical insights from teachers.
1-1 Essentials—Customizable and turnkey resources for schools to
prepare, plan, and implement a 1-1 program
Educate Families Program – A five step program for schools to help
parents navigate and discuss the impact of digital media on kids
Professional Development – Free online training, webinars, and
communities on digital citizenship and beyond
Common Sense Schools and Educator Program – Educators and
Schools using Common Sense Media resources in deep and rich ways are
encouraged to apply to be recognized as Common Sense Media Educators
or Common Sense Media Schools.

107. Common Sense Media Mobile

108. Next steps
• Register and explore at
www.commonsense.org
• Share what you learned with at least 2
other educators
• Encourage a whole community
approach to digital
citizenship in your schools

109. For more information, contact:
schools@commonsense.org
Merve Lapus
@molapus
@CommonSenseEdu

110. #DigiCitSummit

112. http://svy.mk/1lDWnvZ