1. 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Social Networking for Businesses

2. Social Networking for Businesses By Elizabeth Sugar Boese succeedInEveryWay.com October 2011 2 Phone Apps 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved. succeedInEveryWay.com

3. Who Am I? 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Elizabeth Sugar Boese liz@succeedInEveryWay.com http://www.succeedInEveryWay.com Twitter: succeedNLPYouTube:seminarsOnSuccess Also find me on: FaceBook, LinkedIn,SlideShare, del.icio.us,reddit,MySpace Entrepreneur: 4 businesses Computer Science instructor: 9 years Business Consultant: 5 years Current websites: 8 World traveler – explored over 60 countries

4. Seminar 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Time: 9-noon Break: 10:30-10:45pm Handouts: LOTS of material for your reading pleasure. We will not cover it all during seminar. Focus: Why use social media (specifically for business) What is social media (definition, types, differences) How to use social media for business (getting started, tips, plan) Questions?

5. Why use social media for business 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Market research Customers likes/dislikes Competition Branding Build relationships More accessible to customers/clients Get name out there Rise in search engine rankings Improve traffic People trust other peoples’ recommendations Business connections Find employees Find colleagues Knowledge sharing “Free” ROI – money Increased sales (money) More transactions More new customers Increased frequency of current customers

6. What is Social Media 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Definition: Group of people Share interests/activities Connected online Terms: chat, instant messaging, blogs, weblog, micro-blogging, tweets/tweeting, RSS feeds, Atom feeds, viral, podcast, SEO, tagging Social media does not replace your traditional website. People are talking about you in social media Join the chat, help direct it

7. Social Media sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved There are TONS of social networking sites Networking Social: FaceBook, MySpace, Hi5, Friendster, Orkut, Bebo, Tribe Business: LinkedIn, Ryze Blogging Twitter Blogger, WordPress, Drupal, Xanga Bookmarking Del.icio.us,Reddit Media Documents: SlideShare, Google Docs Video: YouTube, Vimeo Images: Flickr Reviews Yelp Articles E-zine Articles, Reddit Others Internet radio, podcast

8. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Social Networking Facebook

9. Facebook Examples 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved

10. Facebook Examples 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved

11. Facebook - responses 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved

12. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Business networking LinkedIn

13. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Blogging Twitter

14. Twitter Examples 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Specials Product Info Recommendations Coupons

15. Twitter Examples 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Customer Service Tweet-ups Links to blogs

16. Twitter Examples 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Feedback Contests Respond to customer ideas

17. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Blogging Wordpress, Drupal (vs. Blogger)

18. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Wordpress Get your own hosting service and install Wordpress instead of blogging on wordpress.org Use Atahualpa theme (by BytesForAll) – Looks awesome and tons of customization options without programming http://wordpress.bytesforall.com Free!

19. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Bookmarking Del.ici.us Organizing Sharing Profiling

20. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Media SlideShare A fun example The Brand Gap http://www.slideshare.net/coolstuff/the-brand-gap

21. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Media Google Docs

22. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Media Video: YouTube http://www.youtube.com/watch?v=MpIOClX1jPE

23. Social Media Sites 10/14/2011 (c) 201 by Elizabeth Sugar Boese. All Rights Reserved Reviews Yelp

24. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved FourSquare Foursquare Mayors Get 25% Off at Ann Taylor

25. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Foursquare Mayors Get 25% Off at Ann Taylor FourSquare

26. Social Media Sites 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Articles E-Zine

27. How to pick which ones 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Do a market analysis Who is your audience Where are they? What do they like? Reading articles Watching videos Quick updates Keeping abreast of the most current products/services/courses/etc.

28. What role will you play 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved What role will you play? Listener Eavesdropper Market research Aggregator Filterer Contributor Answerer Connector Producer

29. How to pursue your role 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Contributor How-to articles, videos Educate on a topic Tips and advice Post photos of business/fans/events Start discussions Update status of what you’re doing Top # lists Review products/services Interview prominent people Offer free ebooks/samples/podcasts Introduce your product/service Testimonials Listener Tweets RSS feeds Search Aggregator Announce upcoming seminars and events Top # lists Compile reviews/testimonials of products/services Compile list of links for particular area Maintain up-to-date posts to latest news Repost links to other blogs/tweets/reviews

30. Tips 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Have your customers provide your content Contests Coupons Offer incentives – discounts for loyal customers who participate, recognition at events, links to their own sites from your business site Check grammer/spelling! Be succinct. Don’t self-promote too often.

31. Tips 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Follow net etiquette All upper case letters = yelling Do not slander/flame others Go for solutions, not attacks Keep it real Be you. Personality is important. Have one. Yet don’t get too personal. Don’t cheat the system – anything you do will be found out. Be a good role model. Remember, people talk. Guide their conversations. Track your ROI. Google Analytics, track sales, customers.

32. Return on Investment (ROI) 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Establish a baseline % growth annually $ sales # transactions # unique customers # new customers Customer service satisfaction Write plan & goals Compare to growth with social media efforts Continual time Event-based Quarterly Annually 6.3% growth 9.5% growth # of friends/followers not necessarily valid – e.g., easy to inflate with fake users. Be careful if you hire an agency that guarantees you X # followers!

33. Summary 10/14/2011 (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved Write out plan and goals for social media Go where your customers are If using a new social media site, play with it a bit as a regular person before launching your business on it. Time-box how much time you spend on social networking, orhire someone. Be you. Measure ROI. Change plan based on results.