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Social Media Networking for Business 2012 Part 2 Twitter
1. By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
1
2.
Elizabeth Sugar Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP
Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
24 Hour Mountain Bike Racer
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
2
3.
4.
Follow others
Competition
Business Magazines
Inc., Fast Company, Success Magazine, Business Week
Experts in your field
Write content
Quotes
Links to your blog
Links to good web sites/blogs
Give advice
Details on product releases
Announce events
Respond to clients/customers
image courtesy of Pierre Amerlynck
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
4
5.
6.
Mini-blogs called “tweets”.
Limited to 140 characters.
“Follow” others (e.g. search for “succeedNLP”).
See who is following you.
Naming: no spaces allowed.
Favorites
Lists
Long URLs are given shortcuts via mini-URLs.
RSS feeds
image courtesy of Makio Kusahara
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
6
7. Click on
follow/ing/ers
to see who
mentions
Create
lists
= Retweet
@[person]
references them
Background
image with
logo &
website
Shortened
URL
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
7
8.
9. Click on #
Discover
Enter a
name, topic,
or business.
Click on
“search”
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
9
10. Click on
button to
follow them.
Click on their
username to
see their
profile and
tweets.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
10
11.
ReTweets
Like a tweet someone else posted? ReTweet it for all your
followers to see.
You can retweet quickly by following the automated process,
or write one manually to add your own comments to the post.
Automatically:
Click on the “Retweet” link in
lower-right of tweet.
Click “Yes” to retweet to followers.
Manually:
Add “RT” for ReTweet, “@” and their username.
E.g. “RT @succeedNLP “
Copy tweet and post.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
Give credit
where
credit is
due.
12/11/2013
11
12. Click on star
to make a
tweet a
favorite
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
12
13.
Keep track of topics/groups with lists
Create lists for work,
friends, hobbies, etc.
Make list public or
private
Steps
Click on author
Click on “Lists”
Click on checkboxes for lists
you want to add that user to.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
13
14.
Communities interested in same topic
Easy way to search Twitter
E.g. search for the TV Show LOST use #LOST
This prevents “I lost my keys” tweets to show up in
search results.
www.weFollow.com : list of hash tags
Make your own – just add # in front of word or
phrase (no spaces)
#FollowFriday or #FF - suggest to your followers
who good people are to follow.
#in to designate tweets to go to your Linked In
account.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
14
15.
Recommendations vary
2-3 times per day
Once every 2-3 hours
Too many all at once seems less effective
Monitor click-throughs, retweets, responses
to determine best for you and your market
Use a tool to schedule tweets
Socialoomph, Twuffer, AutoTweeter, FutureTweets,
TwitMessenger, TwitRobot, HootSuite
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
15
16.
Watch out: Spam
Repeated same message
Lots of messages trying to sell them something
Messages about making lots of money
Limit posts to the rule:
70/20/10
70 % Good info
20% RT other’s good info
10% Self-promotion
image courtesy of Michal Zacharzewski
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
16
17. Don’t need
to follow
everyone
who follows
you.
Use
hashtags
#
Don’t tweet
too much
selfpromotional
Don’t tweet too
much : 2-3
times per day
max to start
Don’t
need to
read every
tweet.
Don’t
repeat
tweets over
and over.
Keep it
real!
Re-tweet
good
relevant
tweets.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
Create
lists to
manage
topics
Check in
regularly
12/11/2013
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18.
Direct marketing/public relations channel
Link back to blog, press releases, website
Add a personal touch
Disadvantage: too much self-promotion can
damage reputation
Allow employees to tweet
Advantage: view that company hires leaders
Disadvantage: employees posting negative tweets
Track talk about your business
Twendz, TweetDeck
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
18
19.
Create an image in your own paint program, with
your logo and contact information on the left hand
side.
Must be 800kb or less
In Twitter, click on “Settings”
“Design”
“Change background image”
Click on “browse” and find the file.
Click on “save changes”
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
19
20. Look for Part 3 in this series on Social Networking for businesses
Wefollow.com: resource for using # hashtags
Cell phone apps: Twitterific, Echophon, Fring, Mobio,
Jtwitter, Abiro Jitter, Cellity, Twitterberry, TweetieTextExpander
Tweets indexed by search engines
TweetDeck: manage various social media content
from one place
“Tweet-ups”: local meet-ups
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
20
21.
22.
Contact: Liz Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP
Available
Seminars
Workshops
One-on-one instruction
Initial setup on social media sites
Ongoing content on social media sites
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com
12/11/2013
22