A look at the use of smartphone usage and mobile trends in healthcare.

1. Smartphone Enabled Health Care “Care Any where”
The paradigm of healthcare has changed. You used to bring the
patient to the doctor. Now you take the doctor, hospital, and
the entire healthcare ecosystem to the patient.
Mobile: A game-changer for those that get in the game
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2. Smartphone Enabled Health Care “Care Any where”
While healthcare is just a fraction of total Smartphone and PDA sales, just about
five percent of the total market, healthcare is one of the key growth areas —
particularly for Smartphones, because of their ability to combine communication
with alerts, references and records.
Mobile

3. Physician Usage of Smartphones
Physician smartphone adoption outpaces the general US adult
population’s adoption of smartphones, which still stands at
below 20%
*81%
72%
64%
50% 50% 50%
30%
2001 2005 2006 2007 2010 2011 2012
Manhattan Research’s Taking the Pulse report Q1 2010
95% of physicians that have smartphones use the devices to
download medical data
Mobile

4. Smartphones will transform healthcare
Offering solutions in four classes of activities:
Communication Transactions
Knowledge
Integration
Mobile

5. Communication
Doctor-to-Patient • Doctor-to-Doctor • Patient-to-Patient
Patients become more empowered, independent,
self-managing. More likely to participate in online
conversations with other patients.
900+ hospitals are using
social networking tools
Adherence & Compliance
88% of Physicians would like their patients
to be able to monitor their weight, blood
sugars, and vital signs on their own. A
Mayo clinic two-year study found that
eVisits could replace in-office visits in 40%
of 2,531 cases.
Mobile

6. Knowledge – Physician
Access to the latest evidence-based medicine knowledge at the point of care
CME
Drug reference
Medical atlas
Medical News
Radiology
In the last two and half years, a new world of
mobile medical applications has flourished.
Currently, there are over 6,000 apps. Classified as
health related across the various app stores,
although only 30% are directed to clinicians.
Ease-of-use and engaging formats
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7. Informed & Empowered Patient
Mobile and wireless health applications directly impact the individual's health and have the
promise of ensuring that when a patient leaves a doctor visit, they don't become "lost" in the
system. It allows consumers to be engaged with health and wellness in their daily lives and
connect back to their health care provider
72%
of patients
search for
medical info
online before
or after doctor visits
Social as Motivational Force
Sticking to a healthcare regime is not easy, which is why there are support groups for nearly
every illness. These networks of like-minded people provide a mutual source of motivation.
Since at least 1982, support groups have sprung up online in the form of niche social
networks, forums and blogs.
Mobile

8. Transactions
ePrescribing, A PriceWaterhouseCoopers
2010 survey found that over 80% of both
specialists and primary care doctors were
interested in ePrescribing using their
smartphones.
Integration
of Information from Diverse Sources
Implementation of EHRs. Two thirds of
physicians are using smartphones in their
practice that are not connected to either their
office of hospital HIT systems. Need for
gathering information and adding logistical
software to get to the intersection of all the
data and population health management.
Mobile

9. 1 in 4 doctors plan to purchase a tablet for their practice in 2011
because of ease of use
iPad 2 keynote video by Apple: “The iPad will change the way doctors practice medicine”
79% would choose Apple’s iPad for professional use.
Their overwhelming preference for the iPad is in sharp
contrast with Windows PC and Android-based tablets
at 12 percent and 9 percent, respectively.
Aptilon Corporation, February 2011
Epocrates released a study last year showing
Within the medical
96% of surveyed medical students are reference app category,
using some sort of smartphone one of the largest subcategories
is medical reference materials for
medical students.
56%of US consumers like the idea of remote healthcare,
41 % prefer care delivered via mobile device
PricewaterhouseCoopers
Mobile

10. The Future is Here
Patents on emotional sensors to detect patient’s moods, Wireless
weight scale, wireless glucometer, cancer detection.
Administrative function applications are not nearly as popular as medical reference
apps and if Manhattan’s prediction is true, then there is still a big opportunity to provide admin
related apps to healthcare professionals through app stores.
-
In late 2010, John Moore of the Chilmark Research blog
heralded mobile technology as a looming
“disruptive” force in modern healthcare.
“And with disruption, opportunity blooms”
So much opportunity is now on the horizon in 2011 that Chilmark estimates that the enterprise
mHealth market will top $1.7 billion within three years.
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11. Mobile: A game-changer for those that get in the game
Get in the game with PharmHouseInc.
Paul Boidy @Bucktown paul@pharmhouseinc.com
Elizabeth Georgescu @LizzieGeorgescu elizabeth@pharmhouseinc.com
mobile (p) 312•330•3465 (e)847•834•9507
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