When you work on a web design, it is important to select the most appropriate colour scheme, to suit the business as well as the target audience. This article provides a few tips to help web designers select the most appropriate colours to appeal different people, cultures, ages and genders.

1. Web Design and Colour Appeal
When you work on a web design, it is important to select the most appropriate
colour scheme, to suit the business as well as the target audience. This article
provides a few tips to help web designers select the most appropriate colours to
appeal different people, cultures, ages and genders.
Elite InfoWorld is a web design company in India that provides services for web
design. They also provide web development services and Internet marketing
services in India for global clients.
There is no one method and no fixed formula when it comes to selecting colour
schemes when it comes to web design. But as we all know that colours are the
most powerful form of communication. Colours have the potential to affect our
emotions, perceptions and behavioural reactions too. Different colours have
different effects too. Like Red and yellow are different and affects us differently
than blue and green. Well, colour appeals are different for different people too.
Not only people, different communities and different cultures have varied colour
appeal. So, choice of colour scheme in web design is a crucial factor.
To top it, colours are associated with gender too. Like pink and purple are
traditionally feminine colours. Black, brown and green are traditionally associated
with men. When it comes to web design, it is important that you select the colour
scheme to appeal to your target audience. Additionally understand that your web
design appeals to the target audience. For example, teens would prefer a jazzy
site, kids would love something that’s fun, and moms and housewives have a
different taste, well a purely commercial site requires a professional colour
scheme.
Here are a few tips to select appropriate colour scheme for your web design:
If you are designing for a target audience that are mostly teens, ensure that
your colours are bright and design is “cool”. Sophisticated graphics will play
the trick. Including some latest software features a little pepped up to suit
teenage tastes will work fine.

2. While putting together a web design for kids, remember that, these are the
ones’ that just love to do something “fun” on the internet. So, flashy
colours with animations and eye catching graphics in your web design will
definitely work. Well, you could add a feature to read out directions too.
This will help them better navigate your website. So, here, flashy colours
and vibrant graphics shall be your friend.
Well, if your web design is for purely commercial sites, select colours and
graphics with a professional touch, something that says – “we mean
business”.
Well, colours and graphics you select will definitely help you create that first
impression that you desire for your target audience. Ensure that you study
well, do your homework, and then select the colour. There have been
indications that certain cultures perceive some colours negatively. So, if you
are designing a community website, ensure that you don’t offend anyone. The
point we are arriving at is, research your colour scheme for your web design
well to avoid the risk of any negative impact.
Overall, colour responses of different people, cultures, ages and genders are
different. Colour has a very important place in the world of web design. It can
definitely act as a catalyst in your internet marketing efforts to create a first
impression for your visitors and make them want to return again for more. You
then have the opportunity to convert them to valuable customers! Web design
with the most apt colour selections gives a boost to your internet marketing
efforts too!